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Und obwohl es nur ein Tool in Ihrem Markdaten-Arsenal ist, ist MarketIntelligence eines, das Sie aus genau diesem Grund auf dem neuesten Stand und in gutem Funktionszustand halten sollten. Hierzu müssen wir wissen, was MarketIntelligence ist und was nicht, und warum sie so wichtig für den Erfolg einer Marke ist.
Digital optimization and analytics company Amplitude is hiring a full-time senior product marketing manager for competitive and marketintelligence. The successful applicant will design a scalable competitive intelligence program for the company.
Outsmarting the competition in e-commerce takes more than just stellar products—it’s about having the pulse of the market at your fingertips. That’s where marketintelligence becomes your secret weapon.
Let’s see what consumer and marketintelligence reveals about CES themes and emerging trends. As such, CES is a goldmine for both consumer intelligence and marketintelligence that will solidify your grip on emerging trends in the tech industry. What’s hot at the Consumer Electronics Show (CES) this year?
Digital transformation has remained a top objective ever since, having accelerated in 2020, as work, commerce, and everyday activities shifted online in response to COVID-19 lockdowns. Other research confirms the imperatives for engaging in digital transformation.
Swiftly pinpointing trends and analyzing them, then, becomes a crucial component of effective marketintelligence (MI)—from strategy and business development, to IR, all the way to consulting. Stay Ahead of Trends Missing a market-moving trend can mean the difference between long-term success and irreversible consequences.
Rural America’s Intelligence Service for Exporters is sponsoring an online event that seeks to supply small American entrepreneurs aspiring to take their products overseas with the critical knowledge they need to do business in a whole new marketplace. RAISE, an office under the U.S.
In the ever-evolving landscape of business, the role of marketintelligence stands out as a pivotal force, offering companies a unique advantage in navigating their way through the shifting tides of commerce.
AT&T, and The Walt Disney Company, In these roles he has led the shift from channel to audience-based planning, created new Commerce and purchase-based, data-driven strategies, all while leading the strategic development of innovative technologies including AI-based and real-time personalization solutions.
AT&T, and The Walt Disney Company, In these roles he has led the shift from channel to audience-based planning, created new Commerce and purchase-based, data-driven strategies, all while leading the strategic development of innovative technologies including AI-based and real-time personalization solutions.
direct-to-consumer (DTC) e-commerce sales surpassed $128 billion and is forecast to grow to almost $213 billion by 2023. direct-to-consumer (DTC) e-commerce sales surpassed $128 billion and is forecast to grow to almost $213 billion by 2023. This is where market and consumer intelligence can be your advocate and ally.
Photos and video are a rich resource of consumer and marketintelligence for brands and institutions with the capacity to sift through them. Artificial intelligence is the key to unlocking intel that informs many use cases. This sort of image analysis holds a lot of utility for e-commerce brands. Marketers can use it too.
By her own account, she has a track record of using marketintelligence while developing personal relationships “to strategically target companies and opportunities to advance business objectives.”. She spent less than a year at KPMG before rejoining Fluor as a marketing specialist focused on construction and procurement.
And here are a few tech-related marketintelligence statistics that are driving momentum these days: The 5G IoT market stood at $398M in 2019 and is expected to approach $8B by 2026, representing an eye-watering CAGR of 53.3%. Mixing things up by going virtual. Digital solutions for our new normal.
Companies across the globe are turning over every stone in search of intel that informs on consumer behavior , competitor activity, and marketintelligence. Let’s examine a few ways artificial intelligence can boost your marketintelligence by leveraging the vast ocean of unstructured visual data. through 2028.
The advertising and marketing landscape has undergone significant transformations, accelerated by the pandemic, leading to a digital revolution. This shift towards a digital environment is an ongoing evolution that continues to reshape global commerce and is expected to persist throughout 2023.
With AlphaSense, financial professionals can easily prepare for earnings season with powerful artificial intelligence by leveraging our all-in-one marketintelligence platform for financial research and Expert Insights. You’re going to find a Costco somewhere around $11.99
His LinkedIn account reveals that his specialties include primary and secondary research, business planning strategies, industry analysis, client management, business development, e-commerce and sales management. Katzman has been at his current post, which also covers competitive and industry intelligence, for almost eight years.
Blake Reuter Market Intel Manager GE Capital Americas. Executive Profile: Blaker Reuter, MarketIntelligence and Strategic Planning Manager at GE Capital. Blake Reuter is the manager of General Electric Capital Americas’ marketintelligence and strategic planning.
This is invaluable for industries with seasonal demands, such as e-commerce, or those experimenting with new AI applications. AlphaSense is an all-in-one marketintelligence platform helping the worlds leading investment firms and corporations make faster, data-driven decisions with confidence.
The United States’ artificial intelligencemarket is forecasted to reach $28.9 This dominant share is mainly attributed to the widespread adoption of AI technology in several end-use industries including media, e-commerce and manufacturing, a study by ReportLinker revealed. billion by the end of 2021. ABOUT ARCHINTEL.
Navigating the market with inadequate information is like fumbling around in the pre-dawn hours for your keys. Filling your coffers with consumer, competitive and marketintelligence pulls back the curtains and opens the windows breathing new life into the way you do business.
These are an often-ignored marketintelligence tool. Participate in discussions, observe conversations, and identify key trends and challenges, offering valuable information for both competitor analysis for product teams and competitive intelligence for marketing.
Amazon is the world's top-selling e-commerce site offering a wide and dynamic selection of smart watches, which is actually a comprehensive marketplace for wearable technology. The function is very useful for web scraping applications, which require understanding the product's features or details from an e-commerce page.
Instagram stories for strategic marketing. Reddit for real-time marketintelligence. Everyone needs artificial intelligence. Reddit as a Real-Time MarketingIntelligence Pool. Brands that aren’t using social media analytics powered by artificial intelligence are getting left in the dust of those that do.
She spent two years at KLA as marketintelligence manager. and artificial intelligence on a quarterly basis. Pokharna also tracked the logic and foundry market, as well as the performance of KLA’s competitors, according to her LinkedIn profile. The job involved performing deep dives on topics such as Industry 4.0
69% of people surveyed by Nielsen said they turned to e-commerce to buy household goods for the first time during the pandemic. Whether you are in the marketing department or the boardroom, your brand must have an ongoing familiarity with the factors at play influencing the decisions of your consumer base. Finding unmet needs.
In fact, most marketintelligence platforms lack access to this form of intel, not only leaving blind spots in your research, but also a window for you to overlook lucrative market opportunities. What are the latest profitability and market size figures for pharmaceutical drug distribution?
Note the proper image sizes and resolution, post and video length, posting times, promoting your page, and additional features such as Facebook Shops for e-commerce. Brands can break the monotony by mixing their marketing with live videos, Stories, and, recently, Reels. Take advantage of its developing e-commerce platform.
My guest today is Nadia Masri, Founder & CEO at Perksy and Forbes 30 Under 30 in the 2019 Marketing & Advertising division. Founded in 2015, Perksy is a marketintelligence platform that leverages mobile to drive real-time insights from hyper-targeted, hyperlocal audiences of Millennials & Gen-Z.
With the proliferation of e-commerce and the increasing number of consumers online, businesses require marketintelligence and consumer research to remain competitive and differentiate themselves in today’s crowded marketplace. However, this does not imply that fewer agencies are using such data.
Today, technology is paving the way for transformation in every facet of the retail sector, from supply chain optimization and customer service to in-store shopping and e-commerce. A large contributor to the e-commerce frenzy, particularly among younger generations, is social media. With 87.6% With 87.6% Start your free trial today.
This past June, Amazon’s market share for leading retail e-commerce companies in the United States was forecasted at 37.8% To do that, business leaders are relying on marketintelligence platforms to sort insights from the noise and inform their business strategy. by Statista.
For CPG companies today, it’s crucial to consistently be up on the evolution of consumer behavior, market trends, and the competitive landscape, so as to avoid information blind spots and mitigate the risk of falling behind.
Executive Profile: Richard Peña, Competitive Intelligence Manager, UPS. Richard Peña is a competitive and marketintelligence manager at UPS Healthcare and Life Sciences, working out of the New York City Metropolitan Area. Beasley earned his bachelor’s degree in marketing from the Lipscomb University.
There are many applications of stratification in government, academia, healthcare, and commerce. All in all, stratification has its place in modern market research, especially aided by advanced technology. That is the power of AI-based consumer and marketintelligence technology. A subgroup is known as a stratum (pl.
As an example, social networks and e-commerce companies like Pinterest and Instagram are very different businesses and use very different services and technologies than enterprise software companies like Salesforce.com, SAP, or Oracle. Onward We don’t accept that go-to-marketintelligence should be as complicated as it has been for so long.
Aniya Zaozerskaya serves as the senior manager for consumer insights at Amazon, a Seattle, Washington-headquartered company focused on e-commerce, digital streaming, artificial intelligence and cloud computing. After two years, he was promoted to associate systems engineer and became marketintelligence manager in 2007.
The Virginia-based marketintelligence platform provides data collection and analytics services to around 230 retail partners. Purplle.com Raises $50M in Secondary Market Funding Online retailer Purplle raised $50M in secondary market funding via Abu Dhabi Investment Authority (ADIA). raised $16M in funding.
There’s a Market-Based View (MBV) economic theory that sees market conditions as the primary strength for competitive businesses. As marketers, we know that having marketintelligence – e.g., about new businesses, patent applications, and developing partnerships – is crucial to maintaining a competitive edge.
Your market analysis template aims to uncover the changes in the market impacting product availability. popularized e-commerce in the 2010s. Businesses that did market analysis before the shift became obvious gained an edge over those that had to be forced by external factors such as the pandemic. For instance, Web 2.0
Industries to Lead the Job Market in 2023 E-commerce : Once bustling physical retail spaces are now empty malls and vacant storefronts as consumers turn to the internet to shop for everything from small convenience items to luxury goods—a trend that accelerated exponentially in the COVID-19 pandemic. Healthcare : The U.S.
It can inform their marketintelligence, safeguard brand health and give you a deep dive into the voice of the consumer (VoC). If there’s a Norwegian metal band named Spirit of Doom, you don’t want their affiliated social commentary or hashtags cluttering your marketintelligence. And accuracy is absolutely critical here.
An expert perspective sourced from the AlphaSense platform finds that Instacart’s operating model presents a challenging scenario particularly post-Covid for sound growth: “E-commerce is 20% online penetration. It follows a similar curve as e-commerce, and that actually just hasn’t happened.
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