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How sport made CIO 100 winner Joanna Drake a better technology leader

CIO

Responsible for global operations and technology services across company and customer websites, staff technology, and THG’s direct-to-consumer Ingenuity service and hosting business, Drake has looked to support the rapid growth of the Manchester-based firm through IPO, a global pandemic, supply chain instability, and the onset of recession.

Sports 411
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SAP poaches Microsoft exec as its new global head of AI

CIO

SAP has appointed a new global head of artificial intelligence, Walter Sun, after the previous post-holder quit to found her own AI startup. Sun replaces Feiyu Xu as SAP’s global head of AI. For the past 18 years, Sun worked at Microsoft, most recently as VP of AI for its business and applications platform group.

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GenAI sticker shock sends CIOs in search of solutions

CIO

We’re getting back into this frenetic spend mode that we saw in the early days of cloud,” observed James Greenfield, vice president of AWS Commerce Platform, at the FinOps X conference in San Diego in June. Storment, executive director of the FinOps Foundation, echoed the concern. All vendors balk, but I’m still in conversations with others.”

Sports 510
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CIOs grapple with the ethics of implementing AI

CIO

Christoph Wollersheim, a member of the services and artificial intelligence practices group at global consulting firm Egon Zehnder, pinpoints five critical areas most organizations need to address when implementing AI: accuracy, bias, security, transparency, and societal responsibility.

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What is Brand Protection?

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Online Brand Monitoring: With the proliferation of e-commerce and social media, brands utilize monitoring tools and services to track online mentions, detect brand impersonation, monitor unauthorized sales channels , and address negative sentiment or fraudulent activities that could harm brand perception.

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11 Top Affiliate Marketing Platforms for Beginners

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Some common categories on the platform include e-commerce, insurance, travel, finance, technology, fashion, and travel. The platform reaches more than a billion global customers every month and allows affiliate marketers to earn over $16 billion annually. The commission rate will vary from merchant to merchant.

Marketing 278
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Marketing In The Metaverse: The Key To Targeting Gen Z?

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Source: Global X. As you can see here, Metaverse’s potential market growth could see advertising and social commerce dominating profits as more consumers move into a virtual future. One example of metaverse based promotion success has been demonstrated by Balenciaga, the global fashion brand worth over $1.7

Marketing 311