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Weber then spent nine years as global competitive intelligence lead. Connolly took on her current role in April 2020 after serving as head of global marketing and industrial automation. In her previous position, Connolly led a global marketing team for Schneider Electric’s $7.3B industrial automation business unit.
The key drivers of market research are speed, cost and quality – with accuracy being highlighted here as it eliminates unnecessary spending. Global revenue of the market research industry exceeded 73.4 Having the right types of market research can be a deal-maker, or breaker. PrimaryResearch. billion U.S.
In the US, demographic data can be found at the US Census Bureau , industry data on the US Bureau of Labor Statistics , and more on the US Department of Commerce and the Federal Trade Commission. Whether measured in time or money spent, the total costs of conducting secondary market research are much lower compared to primaryresearch.
On the global front, some 567 AI startups received funding in the first five months of 2020 alone. Deb Miedema currently serves as head of competitive intelligence and technical adviser at Google’s Global Patents Team. Much of these forecasts, however, were made before the world was hit by the COVID-19 pandemic in 2020.
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