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8 Irresistible Call to Action Examples for Digital Marketers

mention

A well-executed call to action (CTA) is a key element of effective digital marketing. Just a simple thing such as using a button instead of text boosts conversion rate by up to 45% , speaking volumes about why CTAs are a critical part of any marketing campaign, and without them, you’re literally leaving money on the table.

Copywrite 363
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10 most in-demand generative AI skills

CIO

Upwork analyzed data from its platform, examining the types of projects companies hired freelancers for thus far this year, to identify the most sought-after AI skills on the market. AI chatbot AI chatbots have become commonplace in modern society, especially in e-commerce, customer service, and retail.

Copywrite 894
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List Segmentation: The Key to Email Marketing

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter email list segmentation—the key to successful email marketing. But, that’s only if you do it correctly.

Marketing 219
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The Ultimate List of Marketing Podcasts

Zoominfo

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Marketing 252
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List Segmentation: The Key to Email Marketing

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter: email list segmentation—the key to successful email marketing. But, that’s only if you do it correctly.

Marketing 124
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How to Create a Marketing Playbook for Consistent Campaigns

CXL

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Marketing 124
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Media Updates: TV Subscription Loss, TikTok Bill Awaiting Senate Action, YouTube CTV Enhancements

Tinuiti

Historically, advertisers who are not intimately familiar with “speaking Reddit” have had to lean on Reddit’s KarmaLabs creative team for support with copywriting and developing creative that feels authentic and native to the platform. growth marketers) in the major digital ad auctions. 

Loss 130