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What is Brand Protection?

mention

Online Brand Monitoring: With the proliferation of e-commerce and social media, brands utilize monitoring tools and services to track online mentions, detect brand impersonation, monitor unauthorized sales channels , and address negative sentiment or fraudulent activities that could harm brand perception.

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Marketing In The Metaverse: The Key To Targeting Gen Z?

mention

As you can see here, Metaverse’s potential market growth could see advertising and social commerce dominating profits as more consumers move into a virtual future. Source: Global X. In 2020 the popular high-end clothing retailer became the first fashion brand to release its fall clothing collection digitally in the form of a video game.

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Media Updates: TV Subscription Loss, TikTok Bill Awaiting Senate Action, YouTube CTV Enhancements

Tinuiti

It is this dramatic and accelerating decline of traditional pay-TV that is forcing more extreme measures from legacy media companies, from the launch of a sports super-app to taking ESPN fully DTC , accepting the cannibalization of its one-time cash cow.    |  Leichtman Research   2.

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Learning, Understanding, and Influencing Consumer Behavior

Netbasequid

69% of people surveyed by Nielsen said they turned to e-commerce to buy household goods for the first time during the pandemic. Additionally, a comprehensive view of consumer behavior should begin with a bird’s eye view of your category, the competition, and movement within it.

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LOWE’S Exploratory Data Analysis: Trends and Insights in Smart Home Technology

Data Hut

Category Saturation and Competition: Mature Market for Light Bulbs: The clustering of prices in the Smart Light Bulbs category appears to be very tight. Read how businesses use web scraping for such competitive insights in our blog, How to Choose the Best Web Scraping Service.

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How these 8 brands drove massive success from Dynamic Pricing

Data Hut

Dynamic pricing is the game-changer your business needs to stay ahead in today's competitive market. Take inspiration from Amazon , the e-commerce powerhouse that updates its prices every 10 minutes to stay ahead of the curve. Luckily, this task is easy with the right e-commerce software.

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US Manufacturers Regain Bullishness Amid Q1 Rebound in Production Activity

ArchIntel

In such an environment, competitive intelligence professionals must work extra hard to deliver desperately-needed insights. Executive Profile: Anupama Pokharna, Senior Market and Competitive Intelligence Manager at Western Digital. Melissa Allen Competitive Analysis Mngr Caterpillar.