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Digital optimization and analytics company Amplitude is hiring a full-time senior product marketing manager for competitive and marketintelligence. The successful applicant will design a scalable competitiveintelligence program for the company.
Competitiveintelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitiveintelligence tool, and no competitiveintelligence research is complete without it.
Digital transformation has remained a top objective ever since, having accelerated in 2020, as work, commerce, and everyday activities shifted online in response to COVID-19 lockdowns. And it continues at a rapid clip post-pandemic as artificial intelligence and immersive web technologies bring promises of new opportunities and disruptions.
Und obwohl es nur ein Tool in Ihrem Markdaten-Arsenal ist, ist MarketIntelligence eines, das Sie aus genau diesem Grund auf dem neuesten Stand und in gutem Funktionszustand halten sollten. Hierzu müssen wir wissen, was MarketIntelligence ist und was nicht, und warum sie so wichtig für den Erfolg einer Marke ist.
Rural America’s Intelligence Service for Exporters is sponsoring an online event that seeks to supply small American entrepreneurs aspiring to take their products overseas with the critical knowledge they need to do business in a whole new marketplace. RAISE, an office under the U.S.
Outsmarting the competition in e-commerce takes more than just stellar products—it’s about having the pulse of the market at your fingertips. That’s where marketintelligence becomes your secret weapon.
Swiftly pinpointing trends and analyzing them, then, becomes a crucial component of effective marketintelligence (MI)—from strategy and business development, to IR, all the way to consulting. Stay Ahead of Trends Missing a market-moving trend can mean the difference between long-term success and irreversible consequences.
The decline was due mainly to the rise of foreign competition. To take full advantage of this projected resurgence and to meet foreign competitors head on, the sector must leverage the insights provided by its competitiveintelligence professionals. Her career is also focused on marketing , team-building and market analysis.
Competition continues to heat up between traditional energy producers and the fast-growing “clean energy” segment. In such a dynamic competitive backdrop, energy producers must struggle fiercely to maintain and expand their market share. Companies must rely on their competitiveintelligence executives to light the way forward.
It’s what the best performers do: According to Emerald , 90 percent of Fortune 500 companies use competitiveintelligence to gain an edge over their competitors. What is a Competitive Analysis? Competitive analysis helps you maintain a competitive footing by deeply understanding a competing brand.
Learn how to mind the other’s business like a pro with this detailed guide to competitive analysis. What is a Competitive Analysis? Competitive analysis is the comprehensive study of a competing brand to maintain a competitive footing. However, if you understand the process, you can do it all year – as you should.
Castro will lead the development and growth of the agency’s strategic planning practice, overseeing a growing team of strategic planners and research analysts to continually evolve our planning process to create new competitive advantages with technology to meet the needs of the agency’s broad client base.
Castro will lead the development and growth of the agency’s strategic planning practice, overseeing a growing team of strategic planners and research analysts to continually evolve our planning process to create new competitive advantages with technology to meet the needs of the agency’s broad client base.
Lower mortgage rates, limited inventory, and government protection against forbearance and foreclosure on mortgage payments all serve to support a rebound in the construction market. Optimism runs high for the construction sector but the risks driven by uncertainties in the market cannot be discounted.
Hyperscalers are driving much of the change, securing vast tracts of capacity and locking down future development in key markets. This is reshaping competition, pushing smaller operators toward specialized markets like compliance-heavy workloads, low-latency edge deployments, and regional colocation facilities.
Our report informs brands on the state of fashion, highlighting current trends, what consumers want, and how slow fashion is edging out the fast fashion competition. direct-to-consumer (DTC) e-commerce sales surpassed $128 billion and is forecast to grow to almost $213 billion by 2023. And we will preview critical elements of it below!
In such an environment, competitiveintelligence professionals must work extra hard to deliver desperately-needed insights. Anupama Pokharna Senior Market, CI Manager Western Digital. Executive Profile: Anupama Pokharna, Senior Market and CompetitiveIntelligence Manager at Western Digital.
The United States’ artificial intelligencemarket is forecasted to reach $28.9 This dominant share is mainly attributed to the widespread adoption of AI technology in several end-use industries including media, e-commerce and manufacturing, a study by ReportLinker revealed. Suzanne D’Angelo Marketing Director Verint.
This means they must keep track of technological advancements, evolving consumer behaviors, and competitiveintelligence. And it is no longer merely advantageous but essential for survival to embrace sophisticated techniques for gathering real-time business intelligence. It’s a lot to manage.
Competition in the industry is seen to expand in conformity with the expected rise in AI spending. It will be up to the competitiveintelligence professionals in each firm to provide the insights needed to exploit the windfall opportunities. Executive Profile: Jason Hill, CompetitiveIntelligence Manager at IBM.
With the proliferation of e-commerce and the increasing number of consumers online, businesses require marketintelligence and consumer research to remain competitive and differentiate themselves in today’s crowded marketplace. Our research found that 68.2%
Instagram stories for strategic marketing. Reddit for real-time marketintelligence. Everyone needs artificial intelligence. Reddit as a Real-Time MarketingIntelligence Pool. Brands that aren’t using social media analytics powered by artificial intelligence are getting left in the dust of those that do.
Navigating the market with inadequate information is like fumbling around in the pre-dawn hours for your keys. Filling your coffers with consumer, competitive and marketintelligence pulls back the curtains and opens the windows breathing new life into the way you do business.
In a business climate characterized by a mix of opportunity and uncertainty, each T&L company must leverage their competitiveintelligence professionals to put clarity in ambiguity. Executive Profile: Richard Peña, CompetitiveIntelligence Manager, UPS. Richard Peña, CI and MI manager, UPS.
69% of people surveyed by Nielsen said they turned to e-commerce to buy household goods for the first time during the pandemic. Whether you are in the marketing department or the boardroom, your brand must have an ongoing familiarity with the factors at play influencing the decisions of your consumer base. Finding unmet needs.
Whether you’re an IRO preparing for calls , an analyst looking to stay a step ahead , or a business professional using earnings season to glean competitive strategy information , expert interviews are essential in preparing for, supplementing, and contextualizing earnings content. You’re going to find a Costco somewhere around $11.99
In fact, most marketintelligence platforms lack access to this form of intel, not only leaving blind spots in your research, but also a window for you to overlook lucrative market opportunities. What are the latest profitability and market size figures for pharmaceutical drug distribution?
An alternative explanation is that more market share gives you more power in the market, whether with suppliers or customers. Businesses with large market shares may benefit from both, so it is easier to maintain a lead over their competition. popularized e-commerce in the 2010s. For instance, Web 2.0
For CPG companies today, it’s crucial to consistently be up on the evolution of consumer behavior, market trends, and the competitive landscape, so as to avoid information blind spots and mitigate the risk of falling behind.
By focusing their innovation efforts on directly meeting customer needs, Block gained a competitive advantage that has cemented them as a leader in the fintech space even to this day. The pizza chain’s reputation proved to be a roadblock in strategizing with the economic climate and against competition. by Statista.
Today, technology is paving the way for transformation in every facet of the retail sector, from supply chain optimization and customer service to in-store shopping and e-commerce. A large contributor to the e-commerce frenzy, particularly among younger generations, is social media. With 87.6% With 87.6%
These include competition and the movement toward monetizing one’s own talent: “The biggest disruptor for the industry, in my opinion, is the creator economy and the new platforms that are coming out to help monetize creators directly without the need of having a third party. Grocery’s been stuck at 10% post-COVID.
In the US, demographic data can be found at the US Census Bureau , industry data on the US Bureau of Labor Statistics , and more on the US Department of Commerce and the Federal Trade Commission. It is also available to the competition. Here, secondary market research loses big to primary research.
And the intel has to be on point – your competitiveintelligence depends on it. It can inform their marketintelligence, safeguard brand health and give you a deep dive into the voice of the consumer (VoC). Suppose we need competitiveintelligence on Spirit Airlines. And accuracy is absolutely critical here.
The consumer and retail (C&R) industry is a vast and dynamic space that, today, encompasses everything from e-commerce to brick-and-mortar stores and consumer goods (i.e., This enables businesses to develop products that better meet customer needs and preferences, leading to increased customer satisfaction and marketcompetitiveness.
Through the competitiveintelligence platform, BellyBuds has been able to test and tweak its message to a point of increasing website traffic coming from social media by 55%. Using NetBase Quid ®, the retail giant determined that people were indeed adopting recommerce (reverse commerce) in high numbers. Risk tracking.
Even with cost-savings as a top priority, corporations must invest in new technologies and data strategies to stay competitive. Consumers are expecting e-commerce and omnichannel experiences from the stores they shop at, and companies must strive to create a seamless experience for customers shopping both online and in-person.
First, here are a few stats to keep in mind for your next trend analysis: 40% of marketing and sales teams believe data science driven by artificial intelligence (AI) and machine learning is foundational to their business intelligence. Trend analysis is a vital part of your consumer and marketintelligence.
Market landscapes are moving fast in 2024—and so are your competitors. Businesses must stay on the pulse of competitor strategies, activities, and market positions in order to maintain their competitive edge and win clients. Cost: Pricing for Klue is not publicly listed. Quotes are provided on an individual basis.
Now’s the perfect time to turn your Black Friday marketing ideas into a full-fledged strategy. To provide you with eye-opening Black Friday 2020 marketing insights, I’ve run the numbers and checked the trends using Similarweb Digital MarketingIntelligence. . They soared over the competition. Think mobile.
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