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” — Elizabeth Marsten, VP, Commerce Strategic Services at Tinuiti In-store advertising opportunities a true differentiator for brick-and-mortar stores Any store with physical locations has certain advantages over online-only retailers—including in-store advertising and click-and-collect capabilities.
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In 2021, we have more than doubled the amount of competitive data we are tracking to help our partners stay on top of the inflationary environment. We helped retailers like Vitacost, a Kroger e-commerce division, improve their Price Image by +1.8%, grow sales by 6.2% Powering our Customers’ Pricing Strategies. Industry Recognition.
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vMVPDs are putting effort into maintaining and accelerating that growth: YouTube is prioritizing a more interactive viewer experience for its TV app, including for YouTube TV, where it will be unveiling views that help subscribers stay abreast of other games’ scores while watching live sports.
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Read on to find coverage of Generative AI, Streaming, Commerce, Amazon, and the marketing ecosystem at large. With Amazon also going to market with competitive pricing relative to its peers, it has quickly become an extremely formidable competitor for TV budgets. Source ) What This Means For Brands Signal loss, shmignal loss.
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By tracking, analyzing, and gaining insights from these metrics’ retailers can gain a comprehensive understanding of information that’s required to stay ahead in the competition. . Scoping your competition. In addition to looking at your competition, it is wise to make sure that all is well in your backyard.
Filling your coffers with consumer, competitive and market intelligence pulls back the curtains and opens the windows breathing new life into the way you do business. Likewise, your competitive intelligence should include the same insights and be just as vigorously informed. Look at the intel to be had from Glassdoor reviews alone.
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