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We will take you through the process so that by the time you’re done reading this guide, you will be ready to conduct a competitive analysis more efficiently than most. There’s a Market-Based View (MBV) economic theory that sees market conditions as the primary strength for competitive businesses.
Eliminate any potential blind spots by scoping the entire market for brands capable of serving your customers, regardless of location. Advances in e-commerce mean that your direct competitor could be the stall next door or on Amazon thousands of miles away. Social media allows you to identify your competitors easily.
Market Review and Competition – Considers a company’s market share and competitivepositioning , including its future prospects, growth opportunities, and how competitors could interfere with them.
This blog is for e-commerce professionals, data analysts, digital marketers, and anybody looking to obtain a better grasp of the online fashion retail landscape. Understanding these characteristics is crucial for every business operating in the increasingly competitive e-commerce industry.
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