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Digital optimization and analytics company Amplitude is hiring a full-time senior product marketing manager for competitive and marketintelligence. The successful applicant will design a scalable competitiveintelligence program for the company.
These are an often-ignored marketintelligence tool. Participate in discussions, observe conversations, and identify key trends and challenges, offering valuable information for both competitor analysis for product teams and competitiveintelligence for marketing.
The United States’ artificial intelligencemarket is forecasted to reach $28.9 This dominant share is mainly attributed to the widespread adoption of AI technology in several end-use industries including media, e-commerce and manufacturing, a study by ReportLinker revealed. billion by the end of 2021. ABOUT ARCHINTEL.
With the proliferation of e-commerce and the increasing number of consumers online, businesses require marketintelligence and consumer research to remain competitive and differentiate themselves in today’s crowded marketplace. However, this does not imply that fewer agencies are using such data.
Ultimately, a competitive analysis will help grow your market share by taking it from the competitor or tapping into new opportunities. A similar process that must be on your radar is competitivemarket research, which is involved with the entire competitivelandscape rather than a single rival.
Primarily, competitive analysis should help you gain more market share, meaning you have to take it from the competition. Competitive analysis shouldn’t be confused with competitivemarket research, which studies the competitivelandscape rather than focusing on a single competitor.
For CPG companies today, it’s crucial to consistently be up on the evolution of consumer behavior, market trends, and the competitivelandscape, so as to avoid information blind spots and mitigate the risk of falling behind.
Even with cost-savings as a top priority, corporations must invest in new technologies and data strategies to stay competitive. Consumers are expecting e-commerce and omnichannel experiences from the stores they shop at, and companies must strive to create a seamless experience for customers shopping both online and in-person.
This guide will compare 12 of the top competitor analysis tools on the market today, highlighting factors you need to know about to choose the right one: key features, limitations, capabilities, cost, and more. It enables a granular understanding of competitivelandscapes, customer shifts, and sector-specific trends.
However, 2024 is expected to bring much more buzz and interest to spatial computing, particularly from investors, consumers, and ambitious companies wanting to enter the competitivelandscape early.
The integration of AI in marketing strategies enables predictive analytics that can anticipate market trends and shifts in consumer behavior. Adapting to these changes positions biopharma brands advantageously in a competitivelandscape, ensuring they remain relevant and visible. Start your free trial today.
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