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Oracle updates Fusion Cloud CX with CDP, B2B buying features

CIO

The new updates include an account profile explorer, and features, such as native Oracle Analytics cloud integration, industry onboarding accelerators, and buying group and opportunity scoring. According to Oracle, these AI recommendations will include suggestions for taking actions or steps to close the sales opportunity.

Briefing 545
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Unlocking the Power of Marketing Account Intelligence Software

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By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. Marketo Engage brings together customer data, content, automation, and analytics for marketing and sales teams to coordinate personalized engagement at every touchpoint.

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Smarter Territories, Efficient Automation: RevOps Success Stories

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Capital One: Enhanced Sales Efficiency with Centralized Data and Automation Capital Ones Commercial Banking division faced significant challenges in optimizing relationship managers (RMs) efficiency due to time-consuming manual data entry and fragmented information sources.

Capital 130
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Einstein Studio 1: What it is and what to expect

CIO

To make the most of AI’s potential, companies need access to data, and for many organizations looking to capitalize on AI for their customer analysis, Salesforce is where that data lives. The company has been aggregating data about sales and customers for years so that humans can connect with customers with better precision and accuracy.

IT 448
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How Top Sales Teams Capitalize on Key Buying Signals

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Here’s how your GTM team can capitalize on high-value buying signals to sell smarter and win faster. It’s time to use your highest-profile internal advocates to secure a meeting — and do it efficiently. Do you have content that speaks directly to your decision-makers across the sales funnel? Schuck says. “If I’m not the AE.”

Capital 130
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Equinix goes partner prospecting with AI

CIO

Multinational data infrastructure company Equinix has been capitalizing on machine learning (ML) since 2018, thanks to an initiative that uses ML probabilistic modeling to predict prospective customers’ likelihood of buying Equinix offerings — a program that has contributed millions of dollars in revenue since its inception.

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How to use Demographic Data in Your Sales Pitch

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Does your sales pitch cut through the noise, or just create more? Yet each and every B2B professional reading this has had their time wasted by a sales pitch, probably as recently as within the last few weeks. ( *readers nodding* ). And if you’re in sales, you’re probably thinking something along the lines of: “ Hey, we get it.

Sales 200