mention

DECEMBER 25, 2023

With the right social media marketing plan, you can increase your online brand presence. Is Social Media Marketing Worth It? Social media marketing is totally worth it, but most businesses give up before it starts producing a return on investment (ROI). But, starting out can be the trickiest part, so let’s address that first.

Marketing 300

Marketing Marketing Sports Innovation 300

CIO

JULY 31, 2024

To make the most of AI’s potential, companies need access to data, and for many organizations looking to capitalize on AI for their customer analysis, Salesforce is where that data lives. Marketing teams can use the Einstein 1 Copilot to create personalized marketing campaigns based on all past interactions detailed in their data lake.

IT 448

IT Sales Analysis Profiling 448

CIO

AUGUST 1, 2024

They must decide whether to invest resources in high-profile areas like AI and security or to prioritize reducing technical debt. Capital One’s cloud migration initiative highlights a strategic approach to managing technical debt. the world’s leading tech media, data, and marketing services company.

Security 370

Security Security Competitive Primary Research 370

CIO

MAY 23, 2023

Flexible financing is defined as paying via subscription, having limited capital resources, shortening planning cycles, and dealing with a dynamic business. Read about this key finding and more in the 2023 IDC NaaS Enterprise State of the Market: As Adoption Continues, Benefits of As-a-Service Models Crystallize.

Finance 326

Finance Profiling Capital Technology 326

CIO

APRIL 12, 2023

What level of alerting, observability, and profiling can be counted on to ensure trust in the data by the business? The edge is away from the business center of gravity—away from entrenched interests, vested political capital, and the traditional way of thinking. How is data, process, and model drift managed for reliability?

Intelligence 545

Intelligence Intelligence Algorithm Innovation 545

CIO

OCTOBER 26, 2023

The role is becoming increasingly important as organizations move to capitalize on the volumes of data they collect through business intelligence strategies. What does a business intelligence analyst do?

Business Intelligence 476

Business Intelligence Intelligence Intelligence Business 476

mention

OCTOBER 4, 2023

With the right social media marketing plan, you can increase your online brand presence. Is Social Media Marketing Worth It? Social media marketing is totally worth it, but most businesses give up before it starts producing a return on investment (ROI). But, starting out can be the trickiest part, so let’s address that first.

Marketing 277

Marketing Marketing Sports Innovation 277

Smart Data Collective

JUNE 26, 2019

To determine this risk, the industry must consult data and see what trends are evident to draft their risk profiles. By teaching AI to come to conclusions using available data faster, insurance companies can capitalize on fast response rates, despite the massive amount of data they have to handle. Seeing Into the Future.

Profiling 276

Profiling Predictive Analytics Analysis Capital 276

CIO

AUGUST 15, 2022

The cloud professional services market is constantly evolving. Leave market share or scale for the financial report. Either way, doing it right means your partner fits your profile regardless of size, geographical ties, industry focus, or maturity level. As for marketing, an avenue is provided to professional services experts.

Profiling 370

Profiling Innovation Capital Globalization 370

CIO

AUGUST 2, 2022

In the past, customers and prospective customers who were interested in buying storage solutions were quick to talk about capacity, speed, IOPS, workloads, and application profiles. Of course, consolidation and its dramatic impact on capital and operational expense structures are still part of these conversations in the storage market, too.

Security 370

Security Security IT Profiling 370

CIO

SEPTEMBER 12, 2023

Already there are several high profile examples involving company data leaks and LLM guardrails being circumvented. Oh, there’s a price tag for many of the APIs that spells out the cost per token but there are some indications that the amount is heavily subsidized by venture capital.

Algorithm 468

Algorithm Knowledge Intelligence Intelligence 468

mention

DECEMBER 8, 2023

If you want to set a room with marketers on fire – not literally, of course – skip the talk about Twitter’s latest transformation or the omnipresence of reels. Besides, guest blogging has been with us for some time now, proving itself to be a powerful tool for every digital marketer out there. Why do some say it’s useless, then?

Marketing 200

Marketing Marketing Profiling Finance 200

CIO

AUGUST 24, 2023

Multinational data infrastructure company Equinix has been capitalizing on machine learning (ML) since 2018, thanks to an initiative that uses ML probabilistic modeling to predict prospective customers’ likelihood of buying Equinix offerings — a program that has contributed millions of dollars in revenue since its inception.

Annotation 366

Annotation Algorithm Innovation Sales 366

Zoominfo

MARCH 6, 2019

We touched on this phenomenon in a recent blog post about word-of-mouth marketing. Today, we’re taking a deeper look at one of the most effective word-of-mouth marketing strategies: referral marketing. Keep reading and learn everything you need to know about referral marketing! What is referral marketing?

Marketing 197

Marketing Marketing Win Sales 197

Zoominfo

MARCH 31, 2024

In a hyper-competitive market, B2B sellers are constantly looking for an edge with their ideal prospects. As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals.

Capital 130

Capital Sales Win Research 130

Zoominfo

AUGUST 2, 2022

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

Market Intelligence 130

Market Intelligence Intelligence Intelligence Marketing 130

Smart Data Collective

FEBRUARY 28, 2023

Although Bridgewater Associates brought the risk parity fund to the market, they didn’t define the word until 2005, when Edward Qian of PanAgora Asset Management used it for the first time in a white paper he published. The objective of risk parity is to generate more stable returns across a variety of market circumstances.

Learning 294

Learning Loss Capital Advantage 294

CIO

AUGUST 22, 2023

This allows us to pressure-test our products and services before bringing them to market. This strategic move has allowed Lenovo to tap into new markets and customer segments. You can see the trend with business growth — the global everything-as-a-service [also referred to as XaaS] market size is expected to grow from $265.4

Advantage 370

Advantage Advantage Globalization Technology 370

Smart Data Collective

OCTOBER 23, 2020

The insights are even more applicable during the volatile markets caused by the pandemic. Apart from financial data, IEX Cloud also offers a lot of different information like historical prices, stock profiles, etc. The best advice is to avoid allocating capital in something not exceeding five to ten percent on your net worth.

Startups 296

Startups Finance Profiling Capital 296

Smart Data Collective

JUNE 8, 2023

The Sports Analytics Market is expected to be worth over $22 billion by 2030. Sports leagues and teams are using analytics to estimate turn out at various sporting events, predict the performance of individual athletes, identify ways that athletes can improve their performance and improve marketing strategies.

Sports 264

Sports Gaming Data Analysis Analysis 264

Zoominfo

MAY 7, 2018

Growth hackers skip the big-budget production of conventional marketing in favor of low-cost alternatives that grow and engage their user base. B2B Growth Hacking vs. Traditional Marketing. By definition, growth hacking and marketing are two separate entities; yet, they are undoubtedly intertwined. Stay ahead of market trends.

Brainstorming 227

Brainstorming Capital Gaming Profiling 227

Zoominfo

NOVEMBER 5, 2020

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. Data is at the core of every go-to-market motion. Today, we announce the acquisition of EverString , and with it a fortifying of our core account, firmographic, and contact profile data.

Profiling 246

Profiling Intelligence Intelligence Sales 246

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Marketing 147

Marketing Marketing Sales Finance 147

mention

DECEMBER 11, 2023

Pinterest can be a powerful platform for savvy marketers, offering access to receptive audiences, intuitive tools, and impactful formats. However, if you want to unlock the full potential of Pinterest marketing, you need to understand the data the platform is giving you. Think of Pinterest Analytics as your marketing compass.

Profiling 208

Profiling Benchmarking Algorithm Analysis 208

Smart Data Collective

MAY 30, 2022

One of the better customer analytics tools on the market is CCAAS. These systems necessitated significant human capital investment as well as ongoing maintenance costs. The global cloud-based contact center market is expected to be worth $20.93 This platform makes it easier for companies to communicate with their customers.

Management 325

Management Technology Technology Security 325

TBR

AUGUST 8, 2024

billion in the middle of 2022) into revenue while the company also keeps capitalizing on federal budget priorities favoring civilian, defense and healthcare agencies. TBR anticipates that Peraton will continue to more efficiently convert its backlog (last reported at $24.4 billion and $8.1

Human Resources 162

Human Resources Capital Loss Profiling 162

ArchIntel

MARCH 31, 2021

These are the profiles of some of those executives. Executive Profile: Donnie Rogers, Program Manager at Aurora Flight Sciences. He also develops the technical marketing material used in customer conferences as well as the company’s promotional videos. Donnie Rogers Program Manager Aurora Flight Sciences.

Competitive 104

Competitive Due Diligence Marketing Marketing 104

Netbasequid

MAY 25, 2022

Market data refers to all the intel available explaining the demand and supply of products and services within a business category. On the surface, this “data” includes information on the types of products and services available, how many are sold to/by the number of businesses operating in the market, and the size of the customer base.

IT 124

IT Marketing Marketing Innovation 124

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Marketing 130

Marketing Marketing Sales Advantage 130

ArchIntel

JANUARY 20, 2021

The energy market is the country’s third biggest industry today. In such a dynamic competitive backdrop, energy producers must struggle fiercely to maintain and expand their market share. Here are the profiles of some of them. Executive Profile: May-Yee Ng, General Manager of Competitive Intelligence at Chevron.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

CIO

JANUARY 20, 2023

1] Though some high-profile CEOs are now instating strict return-to-office policies, most are finding ways to compromise. Driven by the growth of cloud-based technologies, the global VDI market is projected to reach a value of more than USD78 billion by 2030. [3]

Technology 221

Technology Technology Globalization Security 221

Netbasequid

JANUARY 20, 2021

Along with everything else this year, the social media analytics game has undergone accelerated transformation – and it’s essential to stay on top of the latest and greatest offerings with these stats, facts and insight to inform your digital marketing efforts. But which social marketing analytics tools are “right?”

Marketing 116

Marketing Marketing Profiling Competitor Analysis 116

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product specific, customer focused go-to-market strategy. A go-to-market strategy , more than anything, is a plan. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market. Refine Your Ideal Customer Profile. GTM motions can fail for a variety of reasons.

Brainstorming 189

Brainstorming Sales Marketing Marketing 189

Zoominfo

AUGUST 1, 2023

Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. Unlock Insights with ZoomInfo Intent Whether you work in cybersecurity, law, PR, HR or finance, ZoomInfo has valuable intent data that can help your company go to market more effectively.

Due Diligence 130

Due Diligence Capital Sales Enablement Sales 130

Netbasequid

APRIL 16, 2021

Trends come and go, and marketers need to keep tabs on the lifecycle of each with proper trend analysis. From a marketing perspective, a trend analysis is all about positioning your brand for the best outcome for your brand objectives. We’ll discuss the advantages in more detail here, and also how trend analysis works in marketing.

Analysis 98

Analysis Marketing Marketing Win 98

Zoominfo

MAY 18, 2022

These big “data cubes” augment a company’s first-party data and are used to build a reliable go-to-market data foundation that teams can use for analyzing, predicting, and engaging with the right accounts. What is a ZoomInfo Data Cube? Sourcing accurate data on small businesses It was mission-critical for a leading U.S.

Profiling 130

Profiling Loss Intelligence Intelligence 130

Zoominfo

MAY 18, 2022

These big “data bricks” augment a company’s first-party data and are used to build a reliable go-to-market data foundation that teams can use for analyzing, predicting, and engaging with the right accounts. What is a ZoomInfo Data Brick? Sourcing accurate data on small businesses It was mission-critical for a leading U.S.

Profiling 130

Profiling Loss Intelligence Intelligence 130