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Marketintelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
An increasing number of pharma professionals are relying on marketintelligence platforms to stay on top of these movements while providing the tools they need to devise a business or investment strategy. However, it took the COVID-19 pandemic for companies to understand the true value of these tools.
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Modern businesses have adopted agile marketresearch as an answer to the dynamic environment in which they operate. What does this mean; how is it different from traditional marketresearch; and why should you do it? What Is Agile MarketResearch? These are the benefits of agile research.
And multimodal research solves common challenges in marketresearch including cost, uncooperative participation, and even the outlier effect. But first – what is multimodal research? What Is Multimodal Research? Multimodal MarketResearch. to solve the research problem comprehensively.
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Over the last 12-18 months, both venture capital investors and start-up firms have felt the aftershocks of ongoing economic volatility. Following a ‘dry powder’ run in 2021, venture capital investment in the US nearly doubled from 2020. Similar to other asset classes, venture capital deal patterns mirror macroeconomic sentiment.
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To stay competitive in the current economic climate , companies need to conduct comprehensive and efficient marketresearch. But slow manual marketresearch processes will hinder your ability to make timely decisions and, ultimately, prevent you from staying ahead of the industry and your competition.
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And while these discussions have been integral to understanding the importance of this iteration of AI today and in the years to come, the question of its value on an individual basis, and specifically within marketingintelligence, is left unanswered. to learn what people want and need, and why they do.
The main question is: how do we preserve our human capital? Whether their strategy involves introducing new products to the market, changing business models, or even expanding services through a new platform— leaning out teams and saving capital will not help a company to survive, let alone thrive, in unpredictable times.
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The T-Mobile marketing strategy director’s career is focused on marketresearch, product and brand management, competitive analysis and market planning, among others. She also holds a master’s degree in marketing, finance and accounting from the William Simon School of Business.
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Marketresearch. A marketresearch tool, like NetBase Quid, is often the first place industry leaders search. Whether starting from scratch or if the main competitors are known, marketresearch reveals the most complete intel available, particularly when one is working in our Companies Dataset.
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and Moore MarketIntelligence commented, “Margins may be down, but rates and sales are up! Equitable Financial’s Structured Capital Strategies Plus 21 was the #1 selling structured annuity, for all channels combined, for the third consecutive quarter. Sheryl Moore, CEO of both Wink, Inc. billion; down 9.7%
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First of all, it is costly, often taking away much time that could be spent on proven solutions and requiring much initial capital. It combines marketresearch, professional expertise, and proven processes to improve decision-making and stimulate innovation within the organization. Technology Scouting.
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