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Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence?
To take full advantage of this projected resurgence and to meet foreign competitors head on, the sector must leverage the insights provided by its competitiveintelligence professionals. Executive Profile: Nancy Shirley, Global Sales Forecasting and CompetitiveIntelligence Manager at Adient.
By taking a more proactive—rather than reactive—approach to research, organizations can leverage better-informed strategies to stay ahead of their competitors. Compared to the time and expenses associated with manual research, platforms that leverage AI search technology offer an exponentially higher ROI to any marketresearch process.
Modern businesses have adopted agile marketresearch as an answer to the dynamic environment in which they operate. What does this mean; how is it different from traditional marketresearch; and why should you do it? What Is Agile MarketResearch? These are the benefits of agile research.
Filling your coffers with consumer, competitive and marketintelligence pulls back the curtains and opens the windows breathing new life into the way you do business. And these 10 marketresearch trends in 2021 are bound to do just that. How MarketResearch Tools Have Evolved.
Wealth management and investment firms’ acquisition, upsell and retention marketing efforts are impeded by the quality, breadth and reach of current third-party data options with limited availability of research on consumer intent to switch, competitiveintelligence, consumer behavior and preferences and investment trends (i.e.,
Crayon Crayon is an award-winning competitiveintelligence platform that helps companies automatically capture and analyze competitiveintelligence from hundreds of millions of sources. The platform stands out for its ability to address complex questions about market trends and customer preferences.
It provides insights into your market share relative to competitors and highlights your positioning in terms of product quality, customer satisfaction, and brand reputation. This allows you to capitalize on your advantages and address your weaknesses to better compete in the market. Try obtaining competitor customer lists.
And then there is the competition from other telecom companies as well as industrial solution providers working on their own IoT offerings. In light of such challenges, telecommunication companies would benefit from the services of competitiveintelligence experts. Angelique Sabin Marketing Strategy Head T-Mobile.
To stay competitive in the current economic climate , companies need to conduct comprehensive and efficient marketresearch. Likewise, executive leadership must have a thorough understanding of the competitive landscape they are operating in while staying keenly aware of evolving consumer trends.
For tech companies wanting to stay competitive in the current economic climate, marketresearch is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.
To survive in today’s fast-moving and always-evolving market landscape, every business needs competitiveintelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.
Wealth management and investment firms’ acquisition, upsell and retention marketing efforts are impeded by the quality, breadth and reach of current third-party data options with limited availability of research on consumer intent to switch, competitiveintelligence, consumer behavior and preferences and investment trends (i.e.,
With its principal customer seeking to make the most out of every dollar spent, competition in the sector is expected to shift into high gear. Each competitiveintelligence professional will have to work hard to provide the insights needed to push their company ahead. These are the profiles of some of those executives.
Companies in the industry must leverage the insights provided by their competitiveintelligence executives to help them navigate through emerging opportunities as well as intense competition. If anything, the ongoing COVID-19 pandemic may have served to grow the demand for delivery services. Jay Devassy Director Dematic.
Capitalizing on impactful visuals to convey meaning, discoveries and movement of data through time to an audience quickly and memorably. What’s great is that they can cut across any data set to help you understand the ebbs and flows of trends, so your competitiveintelligence and consumer and marketintelligence are on point.
A competitive audit is the part of the competitiveintelligence process that seeks to better understand the competition and compare a brand to its peers. Why Companies Must Have Competitive Audits. A study conducted by Crayon and SCIP shows that competition is becoming stiffer across most industries.
Brighthouse Financial ranked second, while Allianz Life, Lincoln National Life, and Prudential completed the top five carriers in the market, respectively. Equitable Financial’s Structured Capital Strategies Plus 21 was the #1 selling structured annuity, for all channels combined, for the third consecutive quarter. billion; down 9.7%
Traditional marketresearch methods can take weeks or even months to gather and analyze data. It also helps them address concerns and capitalize on positive sentiment. This competitiveintelligence can inform the development of more effective marketing campaigns, product enhancements, and overall business strategies.
In a rapidly evolving landscape of marketresearch, staying ahead of the curve is no longer a luxury but a necessity. In fact, AI is revolutionizing how professionals are conducting marketresearch , reshaping the way companies gather insights and make informed decisions, and more importantly, providing them a competitive edge.
At this point, many corporate professionals know this research is valuable but they are not always sure what exactly these reports entail. Ultimately, these insights aren’t found in company documents, press releases or news articles, and can give you the edge in a data-driven competitive landscape.
Contify’s AI-Based marketintelligence platform delivered actionable insights that boost sales. Manufacturers must implement insight-driven, consultative dialogue with their key accounts to gain an edge in the hypercompetitive market. Read the case study here ?.
JULY 22 - Understand the trends driving Stakeholder Capitalism and the role of CI in supporting it. 21-23 - Get trained in how to use a proven toolbox of CI techniques to enable sales, marketing & Go-To-Market success. Senior Director, CI & MarketResearch at Editas Medicine (Massachusetts). 10 replies).
AIM’s skilled researchers surveyed and analyzed responses from over 250 prospective students, offering valuable insight as to how the college could enhance current marketing efforts to expand reach and increase student enrollment opportunities. AIM has provided similar services to large corporations for many years.
So, what does it take for a PE firm to gain such competitive advantages – to capitalize on, to get ahead, to differentiate? Fuld compelling competencies assist, enhance, and add scale – in short, complement a PE firm’s research requirements. The post Challenging times ahead for Mid-Market Private Equity (PE)?
Jackson National Life continued in the second-place position, as Allianz Life, Prudential, and Brighthouse Financial concluded as the top five carriers in the market, respectively. Allianz Life ranked second, while Prudential, Brighthouse Financial, and Jackson National Life completed the top five carriers in the market, respectively.
Allianz Life ranked second, while Brighthouse Financial, Lincoln National Life, and Prudential completed the top five carriers in the market, respectively. Equitable Financial’s Structured Capital Strategies Plus 21 was the #1 selling structured annuity for all channels combined for the second consecutive quarter. .
Jackson National Life continued in the second-place position, as Lincoln National Life, Allianz Life, Brighthouse Financial concluded the top five carriers in the market, respectively. Allianz Life ranked second, while Prudential, Brighthouse Financial, and Lincoln National Life completed the top five carriers in the market, respectively.
Jackson National Life continued in the second-place position, as Lincoln National Life, Brighthouse Financial, and Allianz Life concluded the top five carriers in the market, respectively. Brighthouse Financial ranked second, while Allianz Life, Prudential, and Lincoln National Life completed the top five carriers in the market, respectively.
To take a closer look at this exponent ial growth , understand factors driving news & social media coverage and the participants in audio-chat industry landscape, NetBase Quid carried out a robust marketresearch analysis. . Colored by cluster.) . But companies sure do. Company Dataset Intel .
Brighthouse Financial ranked second, while Allianz Life, Lincoln National Life, and Prudential completed the top five carriers in the market, respectively. Equitable Financial’s Structured Capital Strategies Plus 21 was the #1 selling structured annuity, for all channels combined, for the fourth consecutive quarter. billion; up 0.5%
Brighthouse Financial ranked second, while Allianz Life, Prudential, and Lincoln National Life completed the top five carriers in the market, respectively. Equitable Financial’s Structured Capital Strategies Plus 21 was the #1 selling structured annuity for all channels combined for the quarter. . billion, down 13.9%
Allianz Life ranked second, while Lincoln National Life, Brighthouse Financial, and Prudential completed the top five carriers in the market, respectively. Equitable Financial’s Structured Capital Strategies Plus was the #1 selling structured annuity for all channels combined, for the second consecutive quarter. .
That means its financial returns on its invested capital was below the weighted average cost of capital. However, traditional marketresearch tools often rely on publicly available databases, which can lead to generalized information from non-exclusive sources. And I had a stunning revelation.
By focusing on collaboration, automation, and user accessibility, organizations can ensure that their knowledge and intelligence processes are agile, timely, and impactful. This empowers teams to stay ahead of the curve, capitalize on opportunities, and mitigate risks in real-time, fostering long-term business success.
Sorebo , CLU, SVP of Sales at Highland Capital Brokerage and former NAILBA Chair, for his election as President of the Foundation. Moore is president and CEO of Moore MarketIntelligence. specializing in providing competitiveintelligence tools to the insurance industry, particularly the life and annuity markets.
This can help financial professionals make informed investment decisions and identify potential opportunities in the market. MarketResearch : GenAI can also be a valuable tool for conducting marketresearch , as it can analyze large volumes of market data, predict market trends, analyze customer preferences, and conduct competitor analysis.
And it is critical to use social metrics to understand your earned media performance, capitalize on positivity, and (when needed) to help you manage a crisis. Regardless of your industry, social metrics can provide deep marketresearch insights that inform your brand. Share of Voice as CompetitiveIntelligence.
As more and more businesses move their prospect acquisition into online digital marketing channels, while at the same time dissolving global barriers to doing business, competition for customers is heating up. Keeping track of the competition is but one method of finding new ways of adding value.
penetrated in 2023 with TAM penetration of all Type 1+Type 2 at ~11%…By our estimate, the global CGM market stood at $10.0B Source: RBC CapitalMarkets Explore this search further in AlphaSense. Key Players & Market Share Now it’s time to better understand how this TAM breaks down across various players.
Usually, a product marketer’s responsibilities include conducting marketresearch, crafting a compelling product vision and narrative, developing a launch plan, launching the product, and supporting its growth by driving demand and product usage. Pre-launch stage: Marketresearch, positioning, awareness, and reach.
It will also expand its business territory and increase cash flow, as well as capital returns for shareholders. According to broker research within the AlphaSense platform, analysts predict that U.S.
These first-hand perspectives are a critical addition to the secondary research that most professionals rely on in their marketresearch, landscaping, and monitoring. Major industries leverage expert networks to evaluate market landscapes, understand various perspectives, and scout out trends worthy of investment.
MarketResearch When enterprise search capabilities are combined with high-value marketintelligence sources and AI or generative AI, this can lead to substantial improvements in the marketresearch process—in terms of efficiency, speed, comprehensiveness, and confidence.
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