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Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence?
Marketintelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
In such a dynamic competitive backdrop, energy producers must struggle fiercely to maintain and expand their market share. Companies must rely on their competitiveintelligence executives to light the way forward. Executive Profile: May-Yee Ng, General Manager of CompetitiveIntelligence at Chevron.
Competitiveintelligence solutions provider Contify has deployed its market and competitiveintelligence platform to improve an information technology and consulting company’s process in making marketing decisions. .” — BCC Research. According to an Aug. According to an Aug.
Evalueserve’s “CompetitiveIntelligence Spotlight” series puts different competitiveintelligence (CI) professionals in the limelight to share their experiences and unique perspectives. EVS: Within CompetitiveIntelligence, what drove you to focus on sales?
To take full advantage of this projected resurgence and to meet foreign competitors head on, the sector must leverage the insights provided by its competitiveintelligence professionals. Executive Profile: Nancy Shirley, Global Sales Forecasting and CompetitiveIntelligence Manager at Adient.
billion valuation, led by Mary Meeker’s BOND Capital, and joined by existing investors including Alphabet’s CapitalG, Viking Global Investors, and Goldman Sachs. In an increasingly competitivemarket across industries, with heightened economic uncertainty and disruption, an organization’s marketintelligence is more valuable than ever.
We’ve been leading the way in unlocking the unprecedented potential for genAI to completely transform marketintelligence. Understanding the Nuance: For more than a decade, we have been training our AI search engine to understand the unique conceptual and linguistic nuances of marketintelligence.
Marketingintelligence is a must for every company participating online today. Here’s how to get – and stay – ahead of competitors with marketingintelligence insight! What Is MarketingIntelligence? What Is MarketingIntelligence? 10 MarketingIntelligence Use Cases.
And then there is the competition from other telecom companies as well as industrial solution providers working on their own IoT offerings. In light of such challenges, telecommunication companies would benefit from the services of competitiveintelligence experts. Angelique Sabin Marketing Strategy Head T-Mobile.
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Why is marketintelligence important? Marketintelligence is important for any company – whether that company is seeking growth or just working to maintain share. Markets are dynamic and any number of asymmetric and unknown forces can be at play.
Whether your brand is new to the social listening game or you’ve been around the block a few times, a competitive analysis is a key ingredient in your overall marketintelligence. For brands wanting to take competitiveintelligence seriously, we’ll talk here about how to do a competitor analysis the right way.
SPA, who was acquired by Arlington Capital Partners (ACP) and then merged with another mid-tier business – MCR – has been adding its own blend of boutique professional and technical services capabilities. This is a significant investment for Bain Capital to launch headfirst into professional services serving U.S. Government customers.
That being the case, we’ll explore the importance of data visualization in your consumer and marketintelligence, with a focus on: What is data visualization? Capitalizing on impactful visuals to convey meaning, discoveries and movement of data through time to an audience quickly and memorably. The world is your oyster.
Building a strong foundation in both areas will provide your organization with superior marketingintelligence which can pave the way to developing more relevant marketing strategies, improving performance, or knowing whether investment in a new market, product or service is a viable proposition.
And it all hinges on consumer and marketintelligence. Broadly speaking, these are the functions of a corporate strategy and development effort: Resource allocation – focused on people and capital. Together with capital, people are the most important resource for any organization. Periodic Resource Evaluation.
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The platform’s AI-powered analytics engine sifts through the noise to deliver actionable insights, helping you stay ahead of potential crises and capitalize on emerging opportunities. The tool offers advanced features like real-time monitoring, sentiment analysis, and competitiveintelligence.
Media monitoring is crucial in helping organizations navigate various challenges and capitalize on opportunities. MarketIntelligence Understanding market trends is vital for staying competitive. The right media monitoring software can help you gather this competitiveintelligence effectively.
Slowly but surely, brands that aren’t using social media listening will lose more and more market share to brands that are. There’s simply no other tool right now that comes close to providing brands with marketintelligence that yields actionable results. Competitiveintelligence. Influencer marketing.
JULY 22 - Understand the trends driving Stakeholder Capitalism and the role of CI in supporting it. Questionnaire - How to Start a CompetitiveIntelligence Project (@Octopus Intelligence). MarketIntelligence - Security Services at Dell (Remote). MarketIntelligence Consultant at Dell APAC (Malaysia).
A competitive audit is the part of the competitiveintelligence process that seeks to better understand the competition and compare a brand to its peers. Why Companies Must Have Competitive Audits. A study conducted by Crayon and SCIP shows that competition is becoming stiffer across most industries.
The information found within is both differentiated from other content sources and proves highly valuable as part of any market research workflow, whether that be M&A monitoring, market landscaping, competitiveintelligence, or benchmarking.
She has provided market and competitiveintelligence to some of the world’s largest and most ambitious companies taking her to places as diverse as Peru, Nigeria and China. We sat down with Kimberlee to learn more about her background, and her approach to identifying opportunities in emerging markets.
and Moore MarketIntelligence commented, “Margins may be down, but rates and sales are up! Equitable Financial’s Structured Capital Strategies Plus 21 was the #1 selling structured annuity, for all channels combined, for the third consecutive quarter. Sheryl Moore, CEO of both Wink, Inc. billion; down 9.7%
Contify’s AI-Based marketintelligence platform delivered actionable insights that boost sales. Manufacturers must implement insight-driven, consultative dialogue with their key accounts to gain an edge in the hypercompetitive market. Read the case study here ?.
What does this mean; how is it different from traditional market research; and why should you do it? What Is Agile Market Research? Agile market research is an approach designed to obtain consumer feedback quickly and continuously. Let’s find out. However, the team didn’t determine its effectiveness until it got Rival IQ.
Recognizing and capitalizing on key insights with the help of AI is essential to maintaining relevance in a fiercely cut-throat business landscape. In a landscape characterized by rapid change and fierce competition, even the smallest piece of overlooked data can hold the key to innovation, growth, and market leadership.
Clubhouse allows users to create groups, a feature that has been leveraged by brands like Patreon and venture capital firm Andreessen Horowitz. Quid analyzed 336 companies to harness competitiveintelligence and paint the landscape of the market that Clubhouse operates within it. . Market Landscape Heatmap .
JULY 22 - Understand the trends driving Stakeholder Capitalism and the role of CI in supporting it. 21-23 - Get trained in how to use a proven toolbox of CI techniques to enable sales, marketing & Go-To-Market success. Senior Director, CI & Market Research at Editas Medicine (Massachusetts). 10 replies).
Navigating the market with inadequate information is like fumbling around in the pre-dawn hours for your keys. Filling your coffers with consumer, competitive and marketintelligence pulls back the curtains and opens the windows breathing new life into the way you do business.
ODNI Enterprise-Wide Task Order – In May 2022, Peraton won a seven-year, $916 million ceiling value enterprise-wide task order to provide services for the ODNI such as data analysis, intelligence integration, policy and strategy development , knowledge operations management, and human capital management.
NetBase Quid is always evolving and improving as new tech is available, and as artificial intelligence continues to improve. This means better, and more accurate results for your consumer and marketintelligence endeavors, including these expanded datasets. billion by the end of 2021, an increase of 10.1% since 2020.
AlphaSense, a leading AI-based marketintelligence platform , provides Expert Insights alongside an extensive universe of private, public, and premium content. A fully realized M&A research strategy incorporates the power of Expert Insights and an all-in-one marketintelligence platform to maximize return on investment (ROI).
Intelligence-driven decision-making empowers organizations to differentiate themselves from competitors by offering innovative products, personalized services, and exceptional customer experiences. Exploring the Market Implications Agility and Adaptability Markets are dynamic and constantly evolving.
The Aptive HTG JV has received $249 million from the VA over the last five years providing services in systems engineering, financial management, human capital development, policy analysis and healthcare transformation. (ERPi) by ECS Federal’s parent company, ASGN, ECS is a majority partner of the woman owned, SDVOSB Aptive HTG JV.
Jackson National Life continued in the second-place position, as Allianz Life, Prudential, and Brighthouse Financial concluded as the top five carriers in the market, respectively. and Moore MarketIntelligence commented, “It was a record-setting quarter for indexed annuity sales. billion; sales were down 4.1% billion; up 12.2%
Product development, marketintelligence, and distribution teams positioned for success. “As we come off an exceptional year of performance in 2021, we must diligently assess the competitive landscape and support our teams focused on product innovation, sales, and distribution.” SOURCE Sammons Financial Group, Inc.
Jackson National Life continued in the second-place position, as Lincoln National Life, Allianz Life, Brighthouse Financial concluded the top five carriers in the market, respectively. and Moore MarketIntelligence commented, “Indexed annuities couldn’t top last quarter’s record sales, but expect sales to set a record for 2023.”
Jackson National Life continued in the second-place position, as Lincoln National Life, Brighthouse Financial, and Allianz Life concluded the top five carriers in the market, respectively. Brighthouse Financial ranked second, while Allianz Life, Prudential, and Lincoln National Life completed the top five carriers in the market, respectively.
Allianz Life moved into the second-ranked position while Corebridge Financial, Sammons Financial Companies, and Global Atlantic Financial Group rounded out the top five carriers in the market, respectively. and Moore MarketIntelligence commented, “It was a record-setting quarter for indexed annuity sales!
Sorebo , CLU, SVP of Sales at Highland Capital Brokerage and former NAILBA Chair, for his election as President of the Foundation. Moore is president and CEO of Moore MarketIntelligence. specializing in providing competitiveintelligence tools to the insurance industry, particularly the life and annuity markets.
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