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Competitive Intelligence: Hype or Necessity?

mention

Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitive intelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is Competitive Intelligence?

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12 Top Market Intelligence Tools for Go-to-Market Teams

Zoominfo

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

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Competitive Intelligence Professionals Lighting the Way for the Energy Sector

ArchIntel

In such a dynamic competitive backdrop, energy producers must struggle fiercely to maintain and expand their market share. Companies must rely on their competitive intelligence executives to light the way forward. Executive Profile: May-Yee Ng, General Manager of Competitive Intelligence at Chevron.

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IT, Consulting Company Uses Contify Competitive Intelligence Platform to Enhance Marketing Decisions

ArchIntel

Competitive intelligence solutions provider Contify has deployed its market and competitive intelligence platform to improve an information technology and consulting company’s process in making marketing decisions. .” — BCC Research. According to an Aug. According to an Aug.

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Competitive Intelligence Spotlight: Smriti Singh

Evalueserve

Evalueserve’s “Competitive Intelligence Spotlight” series puts different competitive intelligence (CI) professionals in the limelight to share their experiences and unique perspectives. EVS: Within Competitive Intelligence, what drove you to focus on sales?

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Competitive Intelligence Execs Needed to Propel US Manufacturing Resurgence

ArchIntel

To take full advantage of this projected resurgence and to meet foreign competitors head on, the sector must leverage the insights provided by its competitive intelligence professionals. Executive Profile: Nancy Shirley, Global Sales Forecasting and Competitive Intelligence Manager at Adient.

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Announcing a $150M Series E at $2.5B Valuation Led by Mary Meeker’s BOND Capital

Alpha Sense BI

billion valuation, led by Mary Meeker’s BOND Capital, and joined by existing investors including Alphabet’s CapitalG, Viking Global Investors, and Goldman Sachs. In an increasingly competitive market across industries, with heightened economic uncertainty and disruption, an organization’s market intelligence is more valuable than ever.

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