article thumbnail

11 Essential Sales Enablement Statistics for 2021

Crayon

Sales enablement statistics are useful for a number of reasons. Maybe you’re building a business case for the formalization of a sales enablement strategy and looking for quantitative data that you can use to your advantage. Maybe you’re new to the discipline and trying to quickly learn as much as possible.

article thumbnail

What is Sales Enablement? Steps to Building an Enablement Strategy

Zoominfo

To give sellers a fighting chance, sales leaders need to build an effective, flexible sales enablement program. With the right sales enablement process, revenue leaders can confidently improve sales team skills, boost customer retention, expand market differentiation, and drive revenue growth.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Definitively Prove the Value of Sales Enablement

Crayon

Call analyses, customer case studies, competitive battlecards — over the course of a sales rep’s tenure at your company, tools like these (and others like them) will make the challenge of consistently bringing new business in the door much more achievable. That sounds nice. But how do you prove that value?

article thumbnail

HUAWEI eKit makes digital business easy for distributors

CIO

Small and Medium Enterprises (SMEs) aren’t just businesses; they’re the pillars that uphold the global economy, accounting for 50% of global GDP and 70% of jobs. SMEs generally have their hands full doing businesses, and often don’t have the dedicated teams to lead digital transformation projects on their behalf.

Business 482
article thumbnail

Content Marketing: The Unsung Hero of Sales Enablement

Zoominfo

But in today’s digital world, the line between sales and marketing is increasingly blurred. There’s no better example of this development than the relationship between content marketing and sales enablement. . Sales enablement content — in other words, content that sales reps can leverage in order to sell more effectively.

article thumbnail

Competitive Battlecards 101: The Ultimate Guide (2021)

Crayon

Competitive battlecards (also known as competitor battlecards, or more simply as battlecards) can add a tremendous amount of value to your suite of sales enablement collateral.

article thumbnail

Product Marketing Advice In 2022 From the Experts

Crayon

Product marketing is easily one of the most cross-functional (and busy) roles in an organization. Product marketers have to juggle the messaging and positioning of products, lead product launches and help drive adoption, manage competitive intelligence programs, develop sales enablement materials, and so on.

Marketing 473