Zoominfo

JULY 13, 2021

But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market. Research by Gartner shows that Conversation Intelligence is the sales tech solution category with the highest impact and highest satisfaction rates.

Intelligence 70

Intelligence Intelligence Marketing Marketing 70

Zoominfo

FEBRUARY 3, 2021

My research landed me squarely on Bizo, a company that once aspired marketers to “precisely target business people by specific business demographic criteria.” By 2013, Bizo was the leading business audience marketing company in the world, with data that reached more than 120 million business professionals.

Sales Enablement 246

Sales Enablement Innovation Profiling Education 246

Zoominfo

FEBRUARY 26, 2018

As a busy sales rep, you don’t have a ton of time to spend perusing blog posts. But, what if we told you a quick reading break might actually increase your sales productivity? The Hubspot sales blog is one of the best in the business. How could we not include our own sales blog on this list? Go check it out!

Sales 206

Sales Sales Enablement Research Management 206

Owler

NOVEMBER 4, 2021

There are so many opportunities for businesses to use Owler for a variety of pursuits. I’m happy to share why I think Owler is powerful sales enablement and content marketing tool! One of our biggest initiatives as a company is to empower salespeople to improve every phase of the sales cycle.

Sales Enablement 59

Sales Enablement Sales Marketing Marketing 59

Crayon

AUGUST 5, 2024

In a world where business competition is fiercer than ever, having a strategic edge is no longer optional—it's essential. Our recent webinar, " Elevate Your Competitive Enablement Strategy with Crayon AI ," explored how businesses can harness the power of AI to outsmart competitors and thrive in a fast-paced market.

Competitive 325

Competitive Competitive Intelligence Intelligence Intelligence 325

Zoominfo

JUNE 6, 2019

Sales prospecting—a common source of misery for most sales reps—is a critical aspect of selling for nearly all businesses. Prospecting uncovers potential buyers, fuels an organization’s sales pipeline, and provides important context to future sales conversations. Sales Enablement. Auto Dialers.

Sales 212

Sales Sales Enablement Research Win 212

Zoominfo

MAY 23, 2019

In fact, according to research, companies that have embraced a data-driven culture are three times more likely to be substantially ahead of their competitors financially ( source ). On the ZoomInfo blog we often discuss the use of data in sales, marketing, and recruiting. In today’s fast-paced business environment, data is currency.

Retail 188

Retail Sales Enablement Loss Sales 188

Zoominfo

SEPTEMBER 25, 2018

Sales Pipeline Radio features the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity, and conversion of sales pipelines in any industry. 3. Sales Influence—Why People Buy. Organizations rely on Ian to modernize their sales approach to achieve business growth.

Sales 269

Sales Startups Entertainment Capital 269

Zoominfo

OCTOBER 14, 2018

With the rise of sales enablement technology and the variety of available communication methods, one might expect phone calls to become a thing of the past. Yet, cold calling is still a key component of B2B sales. Low-quality data can impact every aspect of a business—particularly sales and marketing.

Sales 198

Sales Sales Enablement Market Intelligence Intelligence 198

Zoominfo

APRIL 2, 2018

A sales rep using a direct dial is 147% likelier to reach a prospect at the VP level than a rep who is not using a direct dial. Unless you want to spend countless hours on prospect research , your best bet is to enlist the help of a B2B data provider. This productivity pitfall isn’t your sales reps’ fault. New business revenue.

Sales 207

Sales Management Sales Enablement Research 207

Fuld

MAY 3, 2021

Sales acceleration is a form of competitive intelligence (CI) in the sales enablement ecosystem. An effective accelerated sales strategy arms your business with timely data and insights that ramp up the velocity and relevance of sales conversations. How well do you know your customer or prospect?

Win 111

Win Battlecard Sales Sales Enablement 111

Zoominfo

FEBRUARY 6, 2018

Believe it or not, sales reps only spend about a third of their time talking to prospects ( source ). Other tasks include emailing (21% of their day), data entry (17%), prospecting and researching leads (17%), internal meetings (12%) and scheduling calls (12%) ( source ). The key to personalized sales efforts is prospect research.

Sales 164

Sales Sales Enablement Briefing Market Segmentation 164

Zoominfo

MAY 10, 2018

Often, in the corporate world, sales professionals are praised for multitasking—yet, working on too many things at once can be a huge productivity suck. In fact, research shows that when employees multitask, their overall productivity declines and the quality of their work suffers. Will this require more preparation and research?

Sales 236

Sales Research Benchmarking Sales Enablement 236

Zoominfo

MAY 18, 2022

Revenue operations (RevOps) is the strategic and tactical alignment of the people, processes, tools, and resources businesses use to generate revenue. Effective RevOps can break down the divisions between sales, marketing, and customer success to create a frictionless experience through each stage of the customer journey.

Business 130

Business IT Sales KPI 130

Zoominfo

FEBRUARY 26, 2018

As a busy sales rep, you don’t have a ton of time to spend perusing blog posts. But, what if we told you a quick reading break might actually increase your sales productivity? The Hubspot sales blog is one of the best in the business. How could we not include our own sales blog on this list? Go check it out!

Sales 170

Sales Sales Enablement Research Management 170

Zoominfo

JULY 18, 2018

There’s no doubt about it—appointment setting is an important aspect of B2B sales and business growth. Yet, scheduling B2B sales appointments is no easy task. Let’s review why: Complex Buying Committees: Selling to businesses is much more complex than selling to individuals. Prepare notes. Always be flexible.

Sales 180

Sales Knowledge Sales Enablement Security 180

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Four things your marketing department can do to increase sales productivity: 1. Improve your sales-enablement content.

Sales 201

Sales Marketing Marketing Brainstorming 201

Zoominfo

MAY 13, 2018

Unfortunately, in sales, the pressure never lets up; there’s never enough revenue, clients, or deals. These resources may come in the form of sales enablement tools, more team members, or additional sales training. As seasoned reps will tell you, the sales process looks different at every company. The bottom line?

Sales 258

Sales Knowledge Sales Enablement Management 258

Evalueserve

MARCH 1, 2021

From an operations point of view, I manage our clients’ overall research and delivery, be it Market Intelligence, Competitive Intelligence, GTM Support, Sales Intelligence, and others. Overall, I have about 17 years of experience, mostly focusing on research and sales intelligence.

Competitive Intelligence 98

Competitive Intelligence Competitive Intelligence Intelligence 98

Zoominfo

JULY 30, 2019

What marketers do agree on, however, is that branding is an essential element of a successful business. And yet, many of the worst branding mistakes continue to impact the success of modern businesses. Branding is a fluid and all-encompassing component of your business strategy. While that may sound quite ominous, don’t fear.

Sales 193

Sales Sales Enablement Marketing Marketing 193

mention

JULY 5, 2024

You’ve likely thought a lot about these factors at your business. It’s tempting to dismiss it as just hype, but it’s a necessity for your business. This leads to creating a business strategy that will help you outperform competitors by selling more and earning higher revenue than them. The concept has quite some nuance to it.

Competitive Intelligence 140

Competitive Intelligence Competitive Intelligence Intelligence 140

ArchIntel

MAY 25, 2021

Information management solutions company OpenText is looking to hire a senior manager of product marketing who will help expand the company’s product presence with small and medium businesses. Specifically, the hiree will conduct primary and secondary market research.

Management 104

Management Marketing Marketing Sales Enablement 104

Zoominfo

DECEMBER 13, 2018

Thanks to the influx of information made available online in the last decade or so, modern business professionals are thriving. Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences.

Sales 187

Sales Win Gaming Research 187

ArchIntel

MAY 18, 2021

Specifically, the successful candidate will provide contextual analysis by supporting and improving ongoing competitive research, as well as by tracking and analyzing competitor products and GTM strategies. The company noted that a bachelor’s degree in business, engineering or technology is also required.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Alpha Sense BI

NOVEMBER 8, 2023

As a Product Marketer, I know the research I conduct is only as valuable as the relative impact it has on the teams making strategic business, sales, and product development decisions everyday. Ultimately, the research you conduct within AlphaSense doesn’t have to stop at discovery. Did they upgrade/downgrade/etc?

Competitive Intelligence 95

Competitive Intelligence Battlecard Competitive SWOT 95

Zoominfo

AUGUST 1, 2023

But advanced users know that intent can also be a handy tool for forecasting major corporate announcements like layoffs, acquisitions, or data breaches — events that can drive huge opportunities for any business able to capitalize. ZoomInfo covers over 4,500 topics, ranging from sales enablement tools to M&A to private equity.

Due Diligence 130

Due Diligence Capital Sales Enablement Sales 130

Zoominfo

FEBRUARY 3, 2021

My research landed me squarely on Bizo, a company that once aspired marketers to “precisely target business people by specific business demographic criteria.” By 2013, Bizo was the leading business audience marketing company in the world, with data that reached more than 120 million business professionals.

Sales Enablement 130

Sales Enablement Innovation Profiling Education 130

Zoominfo

APRIL 15, 2018

Analyze the data you have: Dig into your customer database, your CRM, and any other marketing automation or sales enablement tools. Gather and analyze this data so you can prove how effective data-driven sales can be. Consider researching other companies in your industry that implemented data-driven strategies.

Sales 170

Sales Startups Technology Technology 170

ArchIntel

FEBRUARY 2, 2022

The frequency and intensity of cyber scams and crimes have increased over the last decade, resulting in huge losses for businesses, a study by Grand View Research said. His duties included messaging, content generation, sales enablement, competitive intelligence and analysis.

Profiling 104

Profiling Competitive Intelligence Startups Sales Enablement 104

Zoominfo

FEBRUARY 14, 2018

So, to get you in the right frame of mind and prepare you for our upcoming event—we’re giving you 15 of the best blog posts about sales productivity. This list includes some of our own blog posts, as well as some great posts from other businesses. 6 Outdated Sales Techniques That Hurt Your Productivity. Sales productivity.

Sales 176

Sales Education Market Segmentation Sales Enablement 176

Zoominfo

JANUARY 4, 2022

According to research firm Ascend2 , about 70% of marketers either had intent strategies in place or were introducing intent as part of their toolkit in 2021. Companies outside of tech are just beginning to dip their toes into systematic prospecting and sales enablement, following the tech sales ops pioneers for the last decade,” he says. “In

Marketing 130

Marketing Marketing Sales Sales Enablement 130

Primary Intelligence

FEBRUARY 22, 2023

The future of sales enablement is providing custom, rep-specific coaching in the flow of work. DRAPER, UT. , Feb. Ideally those recommendations are based on actual performance feedback from real customers,” said Erik Peterson, Chief Executive Officer of Corporate Visions.

Intelligence 104

Intelligence Intelligence Intellectual Property Loss 104

Owler

FEBRUARY 22, 2021

We’ll also highlight some of our amazing customers and hear in their own words how they are using Owler Pro to drive incredible value to their businesses. Thanks to feedback from sales professionals around the world we designed a new tool to send you emails about key business events in real time. We call these Instant Insights.

Travel 103

Travel Competitor Analysis Sales Enablement Sales 103

Zoominfo

FEBRUARY 7, 2023

When developing a sales strategy, many leaders aren’t sure where to begin. There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. GTM Plays Automated go-to-market plays that can rapidly scale your business.

Sales 130

Sales Sales Enablement Technology Technology 130

Zoominfo

SEPTEMBER 30, 2018

Not only are podcasts a great source of entertainment, but more professionals use podcasts for professional development, research, and inspiration. Today, we’re sharing our list of the best sales podcasts on the web from some of the biggest sales personalities.

Sales 100

Sales Startups Sales Enablement Capital 100

Zoominfo

JUNE 1, 2020

If you asked the right questions during the initial cold call, you should have a solid basis from which to begin building a body of research for your discovery call. If you consider that an average sales cycle is about 90 days, discovery calls likely place about a month after you began reaching out to the prospect.

Sales 130

Sales Education Knowledge Research 130

Zoominfo

OCTOBER 14, 2018

With the rise of sales enablement technology and the variety of available communication methods, one might expect phone calls to become a thing of the past. Yet, cold calling is still a key component of B2B sales. The Problem with your Data Low-quality data can impact every aspect of a business—particularly sales and marketing.

Sales 100

Sales Sales Enablement Market Intelligence Intelligence 100