Business Marketing Sales 
CIO
FEBRUARY 4, 2025
Instead of seeing digital as a new paradigm for our business, we over-indexed on digitizing legacy models and processes and modernizing our existing organization. As a result, most businesses remain saddled with complexity, department silos, and old ways of doing things. The reality for most businesses was much less revolutionary.
CIO
DECEMBER 10, 2024
Still, CIOs have reason to drive AI capabilities and employee adoption, as only 16% of companies are reinvention ready with fully modernized data foundations and end-to-end platform integration to support automation across most business processes, according to Accenture. These reinvention-ready organizations have 2.5
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CIO
MARCH 19, 2025
AI agents are powered by the same AI systems as chatbots, but can take independent action, collaborate to achieve bigger objectives, and take over entire business workflows. The business benefit is that attorneys can get through the contracting process faster, respond to customers faster, and transact faster than anyone else.
Crayon
APRIL 14, 2021
The more closely you align your sales and marketing teams, the better. When everyone is on the same page — from content marketers and demand gen specialists to BDRs and account executives — lead quality tends to improve, win rates tend to climb, and the business as a whole tends to grow. So, how do you do it?
Advertiser: ZoomInfo
Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key. These 16 plays are aligned to different stages of the sales funnel.
CIO
DECEMBER 11, 2024
Meta originally went to market with a number of smaller models, says Sarer. And the market share numbers support this. According to predictive selling platform Enlyft, after GPT-4s 41% market share, Llama is in second place with 16%. Mistral also makes the list, though at less than 5% market share.
Zoominfo
OCTOBER 24, 2024
And in the age of AI-assisted sales, what was once a long process of research, targeting, and crafting outreach has now become remarkably fast. But today’s top AI sales assistants don’t just help sales teams work faster — with the right data, AI helps sellers make smarter decisions. What is AI Sales Assistant Software?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities. But is it delivering real results?
Advertiser: ZoomInfo
Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue.
Advertiser: ZoomInfo
As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack.
Advertiser: ZoomInfo
Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy.
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information. The digital age has brought about increased investment in data quality solutions.
Advertiser: ZoomInfo
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. More organizations are investing in B2B sales and marketing intelligence solutions.
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