CIO
MARCH 19, 2025
AI agents are powered by the same AI systems as chatbots, but can take independent action, collaborate to achieve bigger objectives, and take over entire business workflows. The business benefit is that attorneys can get through the contracting process faster, respond to customers faster, and transact faster than anyone else.
CIO
FEBRUARY 4, 2025
Instead of seeing digital as a new paradigm for our business, we over-indexed on digitizing legacy models and processes and modernizing our existing organization. As a result, most businesses remain saddled with complexity, department silos, and old ways of doing things. The reality for most businesses was much less revolutionary.
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CIO
NOVEMBER 19, 2024
Most IT and business executives recognize the necessity of close alignment. What really matters is determining how to fit every function together to achieve unified goals — chiefly IT and its business counterparts, given the importance technology has organizationwide. Here are 11 effective ways to reach that goal.
CIO
DECEMBER 10, 2024
Still, CIOs have reason to drive AI capabilities and employee adoption, as only 16% of companies are reinvention ready with fully modernized data foundations and end-to-end platform integration to support automation across most business processes, according to Accenture. These reinvention-ready organizations have 2.5
Advertiser: ZoomInfo
As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack.
CIO
NOVEMBER 7, 2024
The UK government has introduced an AI assurance platform, offering British businesses a centralized resource for guidance on identifying and managing potential risks associated with AI, as part of efforts to build trust in AI systems. Official projections estimate the market could grow to $8.4 billion by 2035.
CIO
NOVEMBER 4, 2024
Artificial Intelligence (AI), a term once relegated to science fiction, is now driving an unprecedented revolution in business technology. From nimble start-ups to global powerhouses, businesses are hailing AI as the next frontier of digital transformation. This allows organizations to maximize resources and accelerate time to market.
Advertiser: ZoomInfo
Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. Level up your marketing automation.
Advertiser: ZoomInfo
Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Conversations have always been at the heart of our most authentic relationships.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities. But is it delivering real results?
Advertiser: ZoomInfo
Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy.
Advertiser: ZoomInfo
Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key. But personalized prospecting is possible at scale with the right resources in place.
Advertiser: ZoomInfo
According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. In times of economic uncertainty, account-based strategies are essential.
Advertiser: ZoomInfo
The fight to find new customers and retain existing ones is the biggest business challenge for many companies. In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses.
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information. The digital age has brought about increased investment in data quality solutions.
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