Zoominfo

FEBRUARY 14, 2018

If you’re a regular reader of our blog, you’ve seen quite a bit about sales productivity in the last few weeks. And for good reason—sales productivity is the theme of our 2018 Growth Acceleration Summit! This list includes some of our own blog posts, as well as some great posts from other businesses. Continue reading.

Sales 176

Sales Education Market Segmentation Sales Enablement 176

CIO

JULY 11, 2022

Even after we formed Broadcom Software as a dedicated business one year after closing the deal, the timing still wasn’t quite right to return to in-person meetings on a large scale. But these live customer events reminded me just how critical face-to-face communications is for successful business relationships.

Market Segmentation 370

Market Segmentation Security Security Globalization 370

Zoominfo

FEBRUARY 6, 2018

If you answered yes to the questions above, your sales process may be out of date. Strategies that worked five years ago just aren’t as effective now—and if you don’t abandon your bad habits, your sales productivity will suffer. Outdated Sales Technique: Overselling the product. New Approach: Sales and Marketing Alignment.

Sales 164

Sales Sales Enablement Briefing Market Segmentation 164

CIO

SEPTEMBER 22, 2023

Deploying a DMP can be a great way for companies to navigate a business world dominated by data, and these platforms have become the lifeblood of digital marketing today. Modern, data-driven marketing teams must navigate a web of connected data sources and formats.

Management 397

Management Profiling Sports Market Segmentation 397

Smart Data Collective

OCTOBER 17, 2022

Typically, segmentation is a customization technique to build and send subscribers relevant and personalized email newsletters. There are several methods and technologies available for segmenting client data. Strategies for email marketing segmentation. Choose an email marketing platform.

Marketing 321

Marketing Marketing Market Segmentation Analysis 321

CIO

JULY 18, 2023

Nvidia’s transformation from an accelerator of video games to an enabler of artificial intelligence (AI) and the industrial metaverse didn’t happen overnight—but the leap in its stock market value to over a trillion dollars did. But it’s a segment that’s more than doubling each year.

Pharmaceutical 370

Pharmaceutical Gaming Matrix Algorithm 370

Smart Data Collective

JANUARY 20, 2021

That means, this marketing tactic is mainly used by B2B organizations. The twist here is, it gives you an opportunity to approach business like individuals. You can use it to define the ICP and see which market segments in your white space are best suited for your product or service. What About Account-Based Marketing?

Marketing 362

Marketing Marketing Profiling Market Segmentation 362

Smart Data Collective

MARCH 23, 2022

Artificial intelligence has become a very important component of modern business practices. This is particularly true when it comes to web marketing, where AI is vital to UX design and helping connect customers with the right products and services. The eCommerce business is a numbers game. What is ADA Compliance?

Data Mining 320

Data Mining Market Segmentation Loss Gaming 320

Smart Data Collective

JULY 30, 2019

In an earlier age, perhaps as little as a decade ago, businesses had to rely on intuition and educated guesses to guide their spending. Business Intelligence (BI)– the data that companies generate in the course of simply doing business – is emerging as an indispensable tool in corporate decision-making.

Human Resources 347

Human Resources Business Intelligence Market Segmentation Sales 347

Smart Data Collective

NOVEMBER 1, 2020

Hence, it comes as no surprise that mundane business tasks are being completely taken over by tech advancements. Machines, artificial intelligence (AI), and unsupervised learning are reshaping the way businesses vie for a place under the sun. And that digital transformation is being introduced by high-tech solutions. The Bottom Line.

Learning 363

Learning Data Mining Matrix Algorithm 363

Zoominfo

AUGUST 18, 2021

In sales, as with any other field or practice, sometimes you need to think outside the box to come out on top. Knowing the rules for a sales call is vital; so is knowing when to break those rules. Our research has shown how much sales calls have changed in the last year. Longer sales cycles. See the Data for Yourself.

Sales 130

Sales Market Segmentation Benchmarking Education 130

mention

APRIL 13, 2022

Not all marketing goals are created equal. That explains why 90% of businesses fail to meet their strategic goals. So, jotting down one-line goals will not cut it in such a competitive marketing landscape. By setting proper business goals. Some goals produce the desired results, while others only stay on paper.

Marketing 331

Marketing Marketing Copywrite Sales 331

CIO

MAY 22, 2023

Without insight into and influence over key organizational decisions and priorities, CIOs are disadvantaged when it comes to launching and supporting initiatives that will help the business thrive. But these days, that seat at the table, where the CEO and other top executives define and map out business strategy, is no longer enough.

IT 418

IT Human Resources Technology Technology 418

Zoominfo

MAY 8, 2020

When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying and analyzing the total addressable market should come first. So I provided her a total addressable market of foods that I’d be interested in eating. Bottom-Up Market Size.

Analysis 273

Analysis Marketing Marketing Win 273

mention

MAY 8, 2024

Public relations (PR) and email marketing are two core areas that contribute to the functioning of many businesses. Public relations and email marketing: What are the differences? PR specialists execute various PR approaches to make a business stand out from its competitors and to make a brand worth discussing.

Alliance 162

Alliance Marketing Marketing Business 162

Zoominfo

MARCH 6, 2021

For instance, types of customer segmentation in B2B marketing might include industry, business size and location, and technology stack. Marketers then use this information to guide their lead nurturing campaigns and GTM strategies. For example, if your go-to-market strategy focuses on the U.

Market Segmentation 204

Market Segmentation Analysis Sales Data Analysis 204

Zoominfo

JULY 9, 2019

Today’s round-up features content about collecting better customer testimonials, building sales pipeline, executing data-driven business strategies, and more! Customer reviews and testimonials have been a staple in nearly every marketing strategy for decades. 6 Creative Ways to Build Sales Pipeline Today.

Retail 180

Retail Sales Commerce Market Segmentation 180

Zoominfo

MAY 11, 2020

There’s a lot to think about when developing an annual sales plan to support your organization’s strategy and objectives: New customer acquisition, customer retention, increasing share of wallet, resource budgeting … just to name a few. But don’t forget about your sales territory plan. What is a Sales Territory Plan?

Sales 100

Sales SWOT Market Segmentation Loss 100

Zoominfo

AUGUST 18, 2021

In sales, as with any other field or practice, sometimes you need to think outside the box to come out on top. Knowing the rules for a sales call is vital; so is knowing when to break those rules. Our research has shown how much sales calls have changed in the last year. Longer sales cycles.

Sales 100

Sales Market Segmentation Benchmarking Education 100

CIO

DECEMBER 10, 2024

In my nearly three decades of financial management and capital markets experience, Ive learned many lessons and fundamental truths. CNBC adds, the Eras Tour concert film has shattered records and helped the theater industry weather a light release calendar.

Learning 195

Learning Intellectual Property Entertainment Finance 195

Zoominfo

MARCH 9, 2021

On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Benchmarking 225

Benchmarking Education Sales Marketing 225

Zoominfo

JULY 3, 2020

The same way that demographics provide information about human characteristics, firmographic data provides information about firms or companies that allow you to group them into market segments. Firmographic data is useful because it gives marketers deeper insights that they can then use to leverage target accounts.

Market Segmentation 195

Market Segmentation Sales Loss Technology 195

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectable.

Sales 100

Sales Marketing Marketing Market Segmentation 100

Aqute Intelligence

APRIL 19, 2024

Competitive intelligence (CI) services offer businesses valuable insights into their market and competition. Competitive intelligence (CI) involves gathering and analyzing information about your competitors and the market. Enhanced customer acquisition: Identify and target new market segments to expand the customer base.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

John Daniel Associates

JUNE 1, 2021

In this post, we’ll review two elusive methods within Qlik by which key business questions can be addressed: Qlik Set Analysis and Qlik Set Operations. A common business objective is to expand product sales or determine strategic effectiveness. See the ‘Combined’ column below for the sales of the specified set of customers.

Market Segmentation 52

Market Segmentation Analysis Marketing Marketing 52

Aqute Intelligence

MAY 6, 2024

Without a well-researched and informative analysis, businesses risk falling behind. A competitor analysis report systematically evaluates both your direct and indirect competitors across various dimensions, such as product offerings, market positioning, pricing, and sales tactics.

Competitor Analysis 147

Competitor Analysis Analysis Matrix Competitive Landscape 147

Zoominfo

JANUARY 27, 2022

Valuable business data can come from a wide variety of sources, each with its own quirks and pitfalls. To get the most out of their investment, sales and marketing operations leaders should ensure that any data they collect is normalized before it’s put into action. RingLead RingLead, Inc.

Market Segmentation 130

Market Segmentation Sales Analysis Capital 130

Zoominfo

JANUARY 29, 2024

Whether they’re navigating economic headwinds, technological disruption, or intense competition, more than 35,000 businesses worldwide rely on ZoomInfo to fine-tune their marketing campaigns, scale their sales outreach, and identify prospects who are primed to purchase. growth over non-ZoomInfo users.

Startups 130

Startups Market Segmentation Sales Win 130

Zoominfo

JUNE 15, 2022

Customer profiling is a process by which go-to-market teams can gain greater insights into the types of customers they’re targeting, the problems those audiences are trying to solve, and a prospect’s likely course of action depending on where they are in the purchasing lifecycle. Remember, nobody buys business software for its own sake.

Profiling 130

Profiling Marketing Marketing Market Segmentation 130

Wink Intel

SEPTEMBER 3, 2024

–( BUSINESS WIRE )–Although higher interest rates and more favorable mortality trends have led to improved conditions for life/annuity reinsurance companies, it also has created more competition, with some backed by alternative investment managers or large private equity firms, according to a new AM Best report. OLDWICK, N.J.–(

Market Segmentation 40

Market Segmentation Competitive Marketing Marketing 40

Wink Intel

AUGUST 27, 2024

–( BUSINESS WIRE )–Although higher interest rates and more favorable mortality trends have led to improved conditions for life/annuity reinsurance companies, it also has created more competition, with some backed by alternative investment managers or large private equity firms, according to a new AM Best report. OLDWICK, N.J.–(

Market Segmentation 40

Market Segmentation Competitive Marketing Marketing 40

Zoominfo

JANUARY 12, 2024

Since its founding in 2005, Smartsheet has become a trusted partner for growing businesses and enterprise brands alike, including over 80% of the Fortune 500. Since our offerings are useful to many different businesses and teams across industry and function, relevance in marketing is key.

Win 130

Win Market Segmentation Sales Marketing 130

mention

AUGUST 7, 2024

It’s a cost-effective and time-efficient way for businesses to get valuable background information, trends, and benchmarks, helping them make strategic decisions and complementing their primary research efforts. You can classify the data used in secondary market research into two main categories: internal and external.

Market Research 147

Market Research Marketing Research Research Primary Research 147

Wink Intel

JUNE 21, 2021

–( BUSINESS WIRE )–Despite COVID-19’s operational and sales impacts on the U.S. The Best’s Market Segment Report , “Individual Annuity Providers Still Challenged by Low Interest Rates,” states the low interest rate environment continues to limit the levers insurers can pull without worsening their company risk profiles.

Market Segmentation 40

Market Segmentation Marketing Marketing Profiling 40

Smart Data Collective

NOVEMBER 6, 2019

There are a number of different market segments. Marketers who know their audience best probably use big data to help them refine their audiences and curate their marketing strategies accordingly. The better you know the people who will buy your CBD products, the more you’ll sell.

Marketing 178

Marketing Marketing Algorithm Market Segmentation 178

Wink Intel

NOVEMBER 28, 2022

–( BUSINESS WIRE )– AM Best is maintaining a stable market segment outlook on the U.S. In its new Best’s Market Segment Report , “Market Segment Outlook: U.S. Additionally, the industry has seen robust sales of new business in life and annuity products. OLDWICK, N.J.–(

Market Segmentation 40

Market Segmentation Briefing Marketing Marketing 40

Zoominfo

FEBRUARY 12, 2024

Choosing the best-fit revenue operations tools can dramatically enhance cross-departmental collaboration, enabling unified platforms where sales, marketing, and customer service teams are able to access and share critical data. Gong: Analyzes sales calls and customer interactions to offer actionable feedback and insights at scale.

Sales Enablement 130

Sales Enablement Sales Market Segmentation Intelligence 130