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The targeted approach to cloud and data CIOs need for ROI gains

CIO

Migration to the cloud, data valorization, and development of e-commerce are areas where rubber sole manufacturer Vibram has transformed its business as it opens up to new markets. Vibram certainly isn’t an isolated case of a company growing its business through tools made available by the CIO.

Commerce 448
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Human and AI Partnerships Are Integral to the Future of Customer Experience

CIO

We will see new types of data — including unstructured data, such as audio, video, and images — being leveraged to give organizations a competitive advantage, get more value, and develop new use cases to set the stage for a new customer-driven era. But they also need the human ingenuity that’s required to solve complex issues.

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Predictive Analytics for Human Resources: How to Use it Well in 2025

Splash BI

Predictive Analytics for Human Resources: How to Use it Well in 2025 Explore – What Is Predictive Analytics for Human Resources? Data will sit at the center of every strategic HR decision. Predictive analytics for human resources will be at the heart of this transformation. It demands foresight.

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Estes Express shifts gears on customer experience by streamlining data operations

CIO

“Besides impacting customer experience, the absence of a seamless data integration and data management strategy was adversely affecting time to market and draining valuable human resources,” says Bob Cournoyer, senior director of data strategy, BI and analytics at Estes Express Lines.

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Generative AI copilots: What’s hype and where to drive results

CIO

Many employees want to experiment with AI assistants like Microsoft Copilot, while CIOs are under pressure from their CEOs to realign digital transformation priorities and deliver business value with generative AI capabilities.

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Pulse Surveys Must be Part of Every Company’s Data Strategy

Smart Data Collective

However, they don’t use data enough to improve their internal culture. One option data-driven companies should take is to invest in pulse surveys. As a manager, executive, supervisor, or human resources professional, part of your role is to develop and help talent grow.

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Using AI to Automate Marketing Processes Using Salesforce Tools

Smart Data Collective

And with the Einstein Platform, admins and developers have a rich set of platform services to build smarter apps and customize AI for their businesses.” They include ROI data analysis, click-through rate, the number of leads and closed deals, the cost per click, and other relevant metrics. What do they prefer?

Marketing 353