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The EU AI Act is here. Are you prepared for it?

CIO

Well-founded specialist knowledge is necessary for truly effective, secure and legally compliant implementation. The topic of compliance is often dealt with alongside day-to-day business. Catrin Schreiner is a copywriter and the owner of the content agency Sprachwuerdig.

Copywrite 357
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How to Choose the Right Copywriter

mention

Despite what social media videos boasting #copywriting in their caption say, copywriting is not an easy side hustle. From metaphors to idioms and everything in between, a good copywriter can transform the mundane into something special. Unlike other types of writing, copywriting is judged on its ability to inspire action.

Copywrite 130
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Benefits of Hiring a Creative Agency with a Background in Data Analytics

Smart Data Collective

Data-driven businesses need to keep this in mind when looking for creative professionals. Being able to market your brand effectively is vital in today’s business landscape, if you hope to remain successful and be able to stay ahead of your competitors. Industry knowledge. Offering a fresh perspective.

Copywrite 331
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15 Examples of Creative B2B Content Marketing Done Right

mention

In the event your business has yet to find its Michelangelo, here are 15 inspiring examples of content marketing done right. Copywriting: The Definitive Guide. In this instance providing valuable industry knowledge not only boosts website traffic, but also brand strength and relevance. Source: Harvard Business Review.

Marketing 351
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Tech leaders weigh in on the upside and flipside of generative AI

CIO

Generative AI is a key part of our business strategy, facilitating growth with AI-enabled processes already live in production,” he says. We ran workshops with every division of our business, educating them on the accelerating innovation in this area, brainstorming opportunities and risks.

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5 methods to adopt responsible generative AI practice at work

CIO

Uplevel low code and no code business users Although business users don’t have the expertise to evaluate the code produced by an AI assistant, low code and no code environments are highly constrained, and the places where they integrate generative AI tools are far less likely to be problematic.

Copywrite 417
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What are Essential Skills For A B2B Email Marketer?

Zoominfo

Going over email metrics in the morning, analyzing what didn’t work mid-day, testing new templates and list cleaning in the afternoon — the life of an email marketer is a busy one. HTML and CSS Knowledge. Copywriting. That’s where copywriting comes in. Emails are highly visual. Or at least they should be.

Copywrite 237