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How to Elevate Your Skills Using Metaphors in Copywriting

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Copywriting is different from the content you create on a daily basis. This type of content is generally used by businesses to increase their brand awareness or capture quality leads for the sales funnel. Copywriters know this, and it’s one of the reasons why they tend to spice things up by using metaphors and analogies in the copy.

Copywrite 243
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Conversion Psychology: What Is It and How to Use It

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Conversion copywriting helps with it. So what is it and how conversion copywriting is different from traditional online copywriting — the way most of us are used to perceive copy? Table of Contents: What is conversion copywriting Examples of conversion copywriting How to use conversion psychology. So here it is.

Copywrite 290
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15 Examples of Creative B2B Content Marketing Done Right

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In the event your business has yet to find its Michelangelo, here are 15 inspiring examples of content marketing done right. Copywriting: The Definitive Guide. This is highly branded content disguised as entertainment and works by way of association. Source: Harvard Business Review. Source: Backlinko. HBR IdeaCast.

Marketing 351
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8 Irresistible Call to Action Examples for Digital Marketers

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Netflix is globally known for providing A+ streaming services for your entertainment. Just take a look at the example above from Jasper, an AI writing software for copywriters and digital marketers. Masterful copywriting by playing the emotional card. It’s still worth taking notes, as some of the best copywriters work for them.

Copywrite 363
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Creative Brand Youtube Ads: Why and How They Work

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Not just a video platform, YouTube offers something for both the viewer and businesses. For businesses, YouTube takes video marketing to a whole new level. Regardless of the size of your business, it is a guarantee that there are people active on YouTube that haven’t heard of you. It Increases Brand Exposure.

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5 Steps to Develop a Successful Instagram Marketing Strategy in 2022

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That means your copywriters, content writers, and social media managers must deeply understand who your ideal customer is and how to tailor Instagram content for them. Will this post bring value to, educate, empower, or entertain my ideal customer? Can this post move my business forward? Can this post grow my Instagram base?

Marketing 351
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The Top 35 Sales Podcasts for Sales Professionals

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Matt covers the entire pipeline – demand generation, lead management, sales effectiveness, technology and more – all focused on helping you find, manage and win more business. Each week, host John Barrows—leading B2B sales trainer and founder of JBarrows Consulting, gives listeners actionable tops to close more business. Listen here.

Sales 269