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How to Elevate Your Skills Using Metaphors in Copywriting

mention

Copywriting is different from the content you create on a daily basis. This type of content is generally used by businesses to increase their brand awareness or capture quality leads for the sales funnel. Copywriters know this, and it’s one of the reasons why they tend to spice things up by using metaphors and analogies in the copy.

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The EU AI Act is here. Are you prepared for it?

CIO

The topic of compliance is often dealt with alongside day-to-day business. How to design a compliance organization MHP Setting up an agile and efficient compliance organization allows employees to focus on the core business. Catrin Schreiner is a copywriter and the owner of the content agency Sprachwuerdig.

Copywrite 359
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How to Choose the Right Copywriter

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Despite what social media videos boasting #copywriting in their caption say, copywriting is not an easy side hustle. From metaphors to idioms and everything in between, a good copywriter can transform the mundane into something special. Unlike other types of writing, copywriting is judged on its ability to inspire action.

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Is AI-Generated Content a Net Positive for Businesses?

Smart Data Collective

Global businesses are projected to spend over $420 billion on AI technology by 2028. You’re in the process of hiring another copywriter for your business, and you had a colleague tell you to try out AI-generated content. AI content has helped a number of businesses. Campbell states.

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Conversion Psychology: What Is It and How to Use It

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Conversion copywriting helps with it. So what is it and how conversion copywriting is different from traditional online copywriting — the way most of us are used to perceive copy? Table of Contents: What is conversion copywriting Examples of conversion copywriting How to use conversion psychology. So here it is.

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10 most in-demand generative AI skills

CIO

If any technology has captured the collective imagination in 2023, it’s generative AI — and businesses are beginning to ramp up hiring for what in some cases are very nascent gen AI skills, turning at times to contract workers to fill gaps, pursue pilots, and round out in-house AI project teams.

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8 Irresistible Call to Action Examples for Digital Marketers

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Just take a look at the example above from Jasper, an AI writing software for copywriters and digital marketers. Masterful copywriting by playing the emotional card. Copywriting for ads is complex and a huge topic that requires months of experience to pull off. Call to Action Examples for Facebook & Instagram ads.

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