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The Market and CompetitiveIntelligence (M/CI) world is full of terms with subtle differences in both definition and usage. Competitive analysis is one such term. It is distinct from competitor analysis , and also from terms like marketintelligence, competitiveintelligence, and businessintelligence.
Changing consumer behavior and expectations, competition from major e-retailers, evolving cybersecurity challenges, inflationary pressures, sustainability and environmental concerns, and the pressure to take advantage of AI are all very real concerns for retailers today. the world’s leading tech media, data, and marketing services company.
As digital transformation becomes a critical driver of business success, many organizations still measure CIO performance based on traditional IT values rather than transformative outcomes. To drive change, a reworking of what defines CIO/IT success is needed, with a focus on strategic business goals, innovation, and market differentiation.
With advanced technologies like AI transforming the business landscape, IT organizations are struggling to find the right talent to keep pace. CIOs who act decisively now will gain a competitive edge by building adaptable, AI-ready teams. the worlds leading tech media, data, and marketing services company.
Businesses across sectors should be inspired by the IRS’ journey; strategic modernization can advance any organization. A staged approach enables risk mitigation and resource optimization and ensures modernization efforts bolster operational efficiency and competitive advantage. Now, let’s delve into the concrete steps and strategies.
CIOs face the challenging task of balancing various priorities to align their digital infrastructure with business goals. This overspending is primarily driven by two factors: excessive technical debt (cited by 47% of survey respondents) and a lack of business-aligned infrastructure strategy (43%).
Of course, none of these business tasks are new, but they were previously done manually. Here are five ways machine learning is changing business operations. Merging machine learning with master data management solutions is creating remarkable changes in the business world. Data management is driven by machine learning.
Business is more competitive than ever, and conventional prospecting is simply no longer enough. Lead mining is becoming increasingly commonplace among companies seeking to expand into new markets and territories, as well as those hoping to increase profitability. There are many lead mining tools and platforms available today.
Law firm BakerHostetler is looking to hire a full-time competitive and marketintelligence analyst to join one of its offices in Chicago, Cleveland or Ohio. According to a job announcement posted on LinkedIn, the successful candidate will be tasked with conducting research on companies, industries, markets and competitors.
Attempting to grow your business without marketingintelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of marketintelligence.
Marketintelligence expert Paul Roetzer recently spoke with Shilpa Tandon , marketing manager of Contify , who discussed how the company’s marketing artificial intelligence solution works. With the AI platform, which provides automated alerts, marketers do not have to track their competitors’ websites manually.
Future proofing technology investments has become a critical imperative for organizations seeking to maintain their competitive edge. Having a superior solution doesn’t guarantee business acceptance. CIOs should assemble teams combining IT, business units, and finance expertise to ensure well-rounded decision-making.
CIOs are under pressure to integrate generative AI into business operations and products, often driven by the demand to meet business and board expectations swiftly. The decentralization of GenAI implementation by business staff without IT oversight further complicates governance.
You’ve likely thought a lot about these factors at your business. Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment.
Marketintelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
Once a vanguard business strategy, digital transformation has become a perennial objective for business survival. Digital transformation is the integration of digital technologies into all aspects of business operations. Amazon became a metaphor for markets upended in upstarts digitalization wake.
What is marketintelligence? It’s a term that you’ve likely heard many times in the last few years and perhaps have dismissed as something that only applies to industry leaders with full-fledged marketing and tech teams. What is MarketIntelligence? And these benefits are apparent to businesses immediately.
Marketintelligence is critical for businesses trying to stay competitive. Knowing how to collect and analyze data can set you apart. But with so many sources and techniques, figuring out where to start can feel overwhelming.
Brian Greenberg , head of MarketingCompetitiveIntelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s CompetitiveIntelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.
Competitiveintelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitiveintelligence tool, and no competitiveintelligence research is complete without it.
Businesses have been allocating large budgets for competitiveintelligence , information-gathering and analysis services to help them gain a better understanding of the competitive landscape. An article from Semrush Blog describes how CI can help organizations stay steps ahead of their competition. ArchIntel™ -.
Deals are developing beyond core business growth, encompassing new digital opportunities and emerging technologies as drivers of strategic acceleration. Resource planning : Digital investments by definition address people, process, and technology in the business case. What capability gaps limit business performance?
In business, data science and artificial intelligence are usually geared towards powerful efficiencies and growth. The moment that models start guiding strategic decisions, there is a shift in requirements,” explains René Traue, senior data scientist at the marketintelligence and consultancy firm GfK.
As Robert Blumofe, chief technology officer at Akamai Technologies, told The Wall Street Journal recently, “The goal is not to solve the business problem. This approach is crucial for staying competitive in a rapidly evolving digital world. This requires close alignment between IT and business strategy. The goal is to adopt AI.”
business leaders found that 71% of respondents were committed to a net-zero target and a further 26% reported targets to be under development. IDC research indicates that nearly 30% of organizations worldwide have embedded sustainability into their business model and overall strategy. For example: WSJ ’s survey of more than 2,000 U.S.
Rural America’s Intelligence Service for Exporters is sponsoring an online event that seeks to supply small American entrepreneurs aspiring to take their products overseas with the critical knowledge they need to do business in a whole new marketplace. RAISE, an office under the U.S.
Digital optimization and analytics company Amplitude is hiring a full-time senior product marketing manager for competitive and marketintelligence. The successful applicant will design a scalable competitiveintelligence program for the company.
Brands need marketintelligence tools that will inform strategic decision-making across their enterprise. As such, you need marketintelligence tools that can not only scoop it up but package it in a way that makes sense. Tubular Intelligence. Crunchbase Pro. Trustpilot. Intricately. NetBase Quid. Crunchbase Pro.
We’ve been leading the way in unlocking the unprecedented potential for genAI to completely transform marketintelligence. Our mission is to improve the business world’s strategic decision-making by fueling it with better information at every step. Which sections of a document are always, sometimes, or never relevant?
Not so long ago, a detailed profile of your ideal customer and a general idea of their purchase intent was enough to fuel growth for many go-to-market teams. Its why were thrilled to be named a leader in both The Forrester Wave: Intent Data Providers For B2B, Q1 2025 and The Forrester Wave: Marketing And Sales Data Providers For B2B, Q1 2024.
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitiveintelligence plays a big role in sales, marketing, and product teams. There’s no doubt businesses need to understand not only what their rivals are up to but also anticipate their next moves.
Luckily, todays top marketers are able to assemble a much more accurate view of their customers and prospects by relying on Go-to-MarketIntelligence , which fuses high-quality B2B data, real-time buying signals, and AI-fueled insights. And marketers can surface this vital information to gain a critical competitive advantage.
Looking for a market and competitiveintelligence tool to improve competitor tracking, help your business become your industry’s leader and monitor market disruptors? You’ve come to the right place.
Today, businesses across the country are scrambling to adapt, doing everything they can to rework their operating models in weeks and months, not years. Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company.
Quicken Loans is recruiting a marketintelligence director, who will be placed at the company’s Michigan offices but will also work remotely. The firm’s top management demands comprehensive, synthesized solutions to complex business questions and problems in a way that drives sustainable growth.
CompetitiveIntelligence (CI) is my passion. CompetitiveIntelligence (CI) is not a database subscription. If this is how you or your business approach CI, you’re going to be very unsuccessful. CI is a business process. The outcomes of CI inform business decisions. He is a nerd. go get’em!”.
At the core of this powerful pull is a confusion between research projects and competitiveintelligence. Intelligence doesnt. Its based on talent and intuition (experience), and the right focus on strategic changes in an evolving market. You: No, I mean in business. Projects have deadlines. Dont be fooled.
Cybersecurity company BeyondTrust has announced a vacancy for the role of senior manager of competitiveintelligence. The role is focused on competitive and marketintelligence , analysis and research across the cybersecurity space.
Rubrik is currently searching for a qualified individual to serve as the company’s director of competitiveintelligence, for placement in its offices in San Francisco, California. The job also calls for a candidate who can train sales teams on successful competitive strategies.
Today, opportunities are short lived for business professionals, emphasizing the importance of making decisions quickly. Swiftly pinpointing trends and analyzing them, then, becomes a crucial component of effective marketintelligence (MI)—from strategy and business development, to IR, all the way to consulting.
Trinity Life Sciences, a science consultancy company, has debuted a center of excellence focused on delivering technology-driven competitiveintelligence solutions in the life sciences industry. According to the company, competitiveintelligence in the life sciences sector is being held back by outdated practices.
Outcomes-based marketing company Epsilon is looking to hire a senior competitiveintelligence manager who will serve as a marketintelligence resource for various stakeholders within the enterprise. The senior manager will partner with product marketing, product management and sales teams, among others.
When sales teams adapt lead intelligence to selling strategies, they gain better perspectives of ideal target customers. Today we’re covering how sales teams can benefit from both sales and marketintelligence along the buyer’s journey. What is Sales Intelligence? What is MarketIntelligence?
Search and content intelligence platform provider Conductor has announced an opening for the role of competitiveintelligence analyst to join its marketing team in New York. The post Conductor Hiring CompetitiveIntelligence Analyst Focused on Product Marketing appeared first on ArchIntel™.
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