This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
From the surge in electric vehicles, to the long awaited self-driving ones, and the evolving consumer expectations around mobility, automotive businesses need to know exactly what the market wants to stay competitive, or they’ll lose the race. They need deep, actionable insights backed by solid research.
Artificial intelligence has changed marketing in extraordinary ways, which is why the market for AI in the marketing profession is booming. Marketing companies spent over $35 billion on AI in marketingresearch alone last year, but they are likely to spend as much on AI-driven SEO. The good news?
And this understanding is made possible with a marketresearch report. We are going to cover the bases of what a marketresearch report is and how to prepare one that will set you on the road to success. What Is a MarketResearch Report? Types of MarketResearch. Let’s begin!
Why CRM Matters for Banks In today’s competitivelandscape, customer relationship management (CRM) has become a critical tool for banks. Understanding Your Customers’ Needs and Behaviors Understanding your customers’ needs and behaviors is crucial for any business.
Delfi Diagnostics is recruiting a competitive intelligence and marketresearch senior manager for placement in its offices in Palo Alto, California. On top of this, the winning applicant will also conduct forecasting and analytics related to product and pipeline planning, business development and commercial needs.
For medium and large businesses, the stakes are higher, and the competitivelandscape is more complex. Understanding how to perform a competitor analysis helps various departments within a business. Marketing teams can refine strategies, product teams can innovate, and sales teams can better position their offerings.
In our hyper-connected and data-driven world, understanding the minds and emotions of customers is of paramount importance for businesses. There are many reasons why marketers should add sentiment analysis to their tools for marketing analytics.
To stay competitive in the current economic climate , companies need to conduct comprehensive and efficient marketresearch. Likewise, executive leadership must have a thorough understanding of the competitivelandscape they are operating in while staying keenly aware of evolving consumer trends.
A well-researched and informative competitor analysis report is the key to uncovering detailed insights into your competitors' operations, helping you strategize effectively. Without a well-researched and informative analysis, businesses risk falling behind. For instance, let's say you're bringing a new fitness app.
Comprehensive marketresearch is therefore essential to delivering the best outcomes for clients and ensuring consultants’ success. However, conducting marketresearch is still by and large an inefficient, manual process for many consulting professionals.
Understanding competitive pricing analysis can be a game-changer for your business. Understanding your competitors’ pricing helps you make better decisions to increase your market share and profitability. Competitive pricing analysis is not just for large businesses; it benefits all industries and business sizes.
In the realm of investment research, staying ahead of the curve requires access to reliable and comprehensive private marketresearch. Below, we explore how AlphaSense’s expert calls can provide a competitive advantage in the investment landscape of private equity. Start your free trial of AlphaSense today.
Ever since generative AI (genAI) entered the financial and business zeitgeist, concerns have run rampant about the technology’s potential to hallucinate. And while there are various guardrails genAI tools can employ to combat hallucination, the majority of tools on the market today do not take adequate measures to prevent hallucination.
Our latest extension of Smart Summaries gives you an overview of an entire company, its performance, outlook, strengths and weaknesses, competitivelandscape, and much more—in a bite-sized summary. What can you learn with Company Smart Summaries?
When conducting primary marketresearch, most researchers are primarily focused on quantitative data to validate their theses and inform their business strategies. Expert Insights supplements data-driven research by providing qualitative context to quantitative data.
For tech companies wanting to stay competitive in the current economic climate, marketresearch is imperative. It enables companies to understand the market and competitivelandscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.
The marketresearchlandscape is being shaped by rapid technological advancements, shifting consumer expectations, and the growing demand for actionable insights. You’ll gain insights into how these trends can support your strategic initiatives, sharpen your competitive edge, and drive meaningful consumer connections.
The potential issue with value based pricing is that the level of research and understanding needs to be exhaustive. They need to conduct marketresearch to properly gauge their perception and willingness to make a purchase. Keep your finger on the pulse of the customer and competitivelandscape and learn from your strategies.
Now, imagine not having to go very far at all to find it – because it’s right there, within your business. Unleashing the power of sales as CI agents When it comes to competitor analysis and marketresearch, we often overlook the closest source of first-hand competitor insights – our own sales teams. Your sales team.
In the role, the selected hire will be tasked with providing competitive and strategic insights to monitor the competitivelandscape. The director will also assess the reliability of competitive intelligence research findings to maintain high standards of accuracy, relevance and quality, Moderna noted.
The manager will also develop and maintain a comprehensive view of the competitivelandscape, create a scalable market intelligence and reporting engine, craft competitive response strategies and materials and work with the company’s product and commercial teams.
A strong retail pricing strategy is essential for businesses to stay competitive in today’s market. This guide explores how conducting a retail competitor analysis plays a critical role in shaping an effective retail pricing strategy and offers actionable steps to stay ahead of the competition.
Why Great MarketResearch Tools Are Important A successful marketing strategy is made possible by understanding your potential customers, what they’re talking about, and how your products will benefit them. Understanding your potential customers is key to a successful marketing strategy. Meltwater Engage. Google Keyword.
Since marketing went digital, the industry hasn’t been the same. Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitivelandscape. Get Social with Your B2B Digital Marketing Strategies.
The manager will also lead end-to-end project management as well as delivery of always-on competitive intelligence initiatives, including win and loss interviewing, competitive intelligence software use and conducting regular surveys. Khoros was established in 2019 and is headquartered in Austin, Texas.
With the variety of competitive intelligence (CI) platforms and solutions available, almost every need is filled, whether it is marketresearch, competitivelandscaping, trend analysis, customer insights, or anything in between. Are organizations getting the most out of their competitive intelligence platforms?
Want to make smarter decisions for your business? Context analysis, also known as contextual analysis, examines industry trends, competitors, and market opportunities to provide a complete picture. This approach is key for making smart choices in business and other fields. Context analysis might be just what you need!
With a proactive market intelligence practice, you can make smarter business decisions, serve customers better, and get an edge over the competition. But how do you move away from reactive research processes? That’s where marketresearch tools come in.
With a proactive market intelligence practice, you can make smarter business decisions, serve customers better, and get an edge over the competition. But how do you move away from reactive research processes? That’s where marketresearch tools come in.
Knowing how to get competitor pricing is essential for the competitive intelligence of any business. It helps you make informed decisions about your own pricing strategies, market positioning, and potential opportunities. Aqute, for example, offers CI service that caters to sales, marketing, product, strategy and other teams.
Search Engines have become a central part of marketing, research, shopping, learning, and much more. To a recent study, Google has 92.58% of the market share in the whole world and 87.72% of the market share in the United States of America as of December 2022 and has dominated the search engine markets.
You’ve likely thought a lot about these factors at your business. Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitive intelligence. Growing your market share is impossible without it in today’s hyper-competitive environment.
Competitive intelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitive intelligence tool, and no competitive intelligence research is complete without it.
Whether it’s identifying emerging market trends, analyzing consumer sentiment, or predicting future demand, market intelligence software equips businesses with the knowledge they need to make informed decisions and stay ahead of the curve. ZoomInfo’s platform tracks 1.5
Staying ahead of the competitivemarket requires business professionals to listen to the voices of customers (VoC) to understand how they respond to these market-moving technologies. However, accessing the customer voices for qualitative research in a streamlined way is often a challenge for most businesses.
If you own a business you must have encountered the term “media intelligence platform.” We’ll define that below, as well as its role in industry analysis and marketresearch. Simply put, without a thorough understanding of customer needs and customer experience it is impossible for brands to stay competitive today.
And each year, brands sink or swim depending on how they leverage their consumer and market knowledge. This means you can’t afford to only mind your business and charge forward with your head down like a bull. Learn how to mind the other’s business like a pro with this detailed guide to competitive analysis.
Webinar 1: An introduction to competitive intelligence MONDAY, JUNE 17 AT 10AM ET Learn the latest strategies to analyze your competitivelandscape, explore the external and internal factors shaping your markets, and how to gain insights into your competitors’ strategies. Key Takeaways: What is competitive intelligence?
And pharmaceutical analytics can help brands stand out amid growing competition to unlock previously hidden opportunities. Let’s discuss the benefits of using data-driven insights in your business, the different areas where analytics plays a crucial role in Pharma, and key techniques to use for better results.
In today’s fast-paced business environment, staying ahead of market-moving trends , understanding consumer behavior, and tracking industry developments are essential to maintaining a competitive edge. They helped me to get a much more detailed view of the industry and competitivelandscape.
When building your buyer persona , there are key considerations for business-to-business (B2B) and business-to-customer (B2C) companies. . However, it’s important to note that the persona itself is not about the entire business, but the actual person in the target company that can make purchasing decisions.
Within the ever-evolving realm of the life sciences industry , fast-paced healthcare investment research plays a crucial role in providing timely insights on valuable opportunities for financial investors.
And our 2023 Global Consumer Insight Analytics survey report showcases how marketers across various industries leverage consumer research to promote brand recognition and drive business growth. And staying competitive in today’s marketplace requires businesses to understand where consumers gather and share information.
Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Where are they getting most of their business from these days? How can I increase my share of this market? Who are their clients?
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content