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Salesenablement statistics are useful for a number of reasons. Maybe you’re building a business case for the formalization of a salesenablement strategy and looking for quantitative data that you can use to your advantage. Maybe you’re new to the discipline and trying to quickly learn as much as possible.
Competitive battlecards (also known as competitor battlecards, or more simply as battlecards) can add a tremendous amount of value to your suite of salesenablement collateral.
Product marketing is easily one of the most cross-functional (and busy) roles in an organization. Product marketers have to juggle the messaging and positioning of products, lead product launches and help drive adoption, manage competitiveintelligence programs, develop salesenablement materials, and so on.
The sales battlecard is an extraordinarily impactful tool for any business in a competitive B2B market. As we'll discuss in the 2021 State of CompetitiveIntelligence Report (coming soon!), 71% of businesses that leverage sales battlecards say these tools have helped them increase their win rate.
Battlecards are one of the most popular salesenablement materials businesses create today, with two-thirds of competitiveintelligence teams saying that they regularly maintain competitive battlecards.
You’ve likely thought a lot about these factors at your business. Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment.
In a world where businesscompetition is fiercer than ever, having a strategic edge is no longer optional—it's essential. Our recent webinar, " Elevate Your CompetitiveEnablement Strategy with Crayon AI ," explored how businesses can harness the power of AI to outsmart competitors and thrive in a fast-paced market.
Planning software company Anaplan is looking to hire a manager of competitiveintelligence who will work with in-house stakeholders such as customer success, pre-sales, product management and product marketing team members. Currently, the company is making efforts to grow its competitiveintelligence program.
Evalueserve’s “CompetitiveIntelligence Spotlight” series puts different competitiveintelligence (CI) professionals in the limelight to share their experiences and unique perspectives. EVS: Within CompetitiveIntelligence, what drove you to focus on sales?
Adobe announced on Monday that it is currently recruiting a senior manager of competitiveintelligence for placement in its offices in Lehi, Utah. The CI senior manager must be capable of analyzing data, distilling it and communicating insightful and actionable businessintelligence for strategic decision-making.
Contify has introduced a new competitiveintelligence solution to help business-to-business marketers perform continuous monitoring of a competitor’s tactical moves. Sourced intelligence can be organized with the solution’s customized taxonomy feature. ArchIntel™ -.
As a Product Marketer, I know the research I conduct is only as valuable as the relative impact it has on the teams making strategic business, sales, and product development decisions everyday. Market Reaction: How did analysts respond to the call? Did they upgrade/downgrade/etc? What performance signals did they point to?
Most often, buyers described missteps in the sales process as reason for lost business – even ahead of product or price of the solution. At Primary Intelligence, we classify “the sales experience” as the interaction between sellers and buyers during a decision-making period. Understanding Business Needs.
But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market. I couldn’t be any more excited to announce that ZoomInfo has acquired Chorus.ai , a leading provider of Conversation Intelligence solutions. The Power of Signals.
Many win loss vendors don’t have the technical capabilities to gather high volumes of relevant buyer feedback from your sales reps’ specific deals. This causes vendors and marketers to supplement win loss analysis with third party industry data that may or may not be of actual relevance to your business.
There are so many opportunities for businesses to use Owler for a variety of pursuits. I’m happy to share why I think Owler is powerful salesenablement and content marketing tool! Keeping up with businesses on their prospect list with Owler’s news feed functionality. Content Link Block.
Sales acceleration is a form of competitiveintelligence (CI) in the salesenablement ecosystem. An effective accelerated sales strategy arms your business with timely data and insights that ramp up the velocity and relevance of sales conversations. What are their requirements?
This was leading to negative articles in the national and business press, the erosion of customer confidence and trust, and, in some cases, the loss of large—scale contracts. We then provided a Counterpoint for our client for each of these Points, highlighting how they compared to the competitor, for tactical use by their sales team.
Competition in the industry is seen to expand in conformity with the expected rise in AI spending. It will be up to the competitiveintelligence professionals in each firm to provide the insights needed to exploit the windfall opportunities. These are some of their profiles. Deb Miedema Head of CI Google.
In a marketplace that has suddenly been made more fertile by crisis, it will be up to each cybersecurity company’s competitiveintelligence professionals to generate the insights needed to give them the distinct advantage. For more than a year, he developed and executed competitive strategies for the company’s security business.
The frequency and intensity of cyber scams and crimes have increased over the last decade, resulting in huge losses for businesses, a study by Grand View Research said. The same study said that as incidents of cybercrimes increased significantly, businesses worldwide channeled their spending on advanced information security technologies.
To survive in today’s fast-moving and always-evolving market landscape, every business needs competitiveintelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.
Please click HERE to view the job posting The Impact We are looking for an experienced professional who can deliver business value by analyzing the annuity sales opportunity across MassMutual’s third-party & new markets distribution channels. And your voice will always be heard.
Your buyers want a solution that solves their business needs. Creating SalesEnablement Assets. Your win loss analysis program with Primary Intelligence uncovers blind spots in your market positioning and sales process that only your buyers can see. Eliminate these blind spots through salesenablement.
We’ll also highlight some of our amazing customers and hear in their own words how they are using Owler Pro to drive incredible value to their businesses. Thanks to feedback from sales professionals around the world we designed a new tool to send you emails about key business events in real time. We call these Instant Insights.
Information management solutions company OpenText is looking to hire a senior manager of product marketing who will help expand the company’s product presence with small and medium businesses. Results from those studies will be used to define the salesenablement messaging for the company’s portfolio and individual services.
The manager’s responsibilities also include helping other in-house teams with salesenablement, strategy development and product launches. Mason noted that the product marketing manager will largely use and rely on market intelligence to grow the company’s business.
But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market. I couldn’t be any more excited to announce that ZoomInfo has acquired Chorus.ai , a leading provider of Conversation Intelligence solutions.
Our next several courses are all about turbocharging the effectiveness of your competitiveintelligence work. JUNE - Sales Battlecards Training. After taking this workshop, taught by leaders from CompeteIQ, Palm, and Slack, you'll be able to: Develop a winning battlecard strategy ( What's important, building a business case ).
Optimize Go-To-Market strategy ( Win/Loss, voice of the customer, use insights to enhance sales messaging ). Dramatically improve salesenablement (Pre-salesintelligence tools, templates & best practices ). Foundations of Market & CompetitiveIntelligence. Eri Makimura (Tokyo Electron).
Businesses must stay on the pulse of competitor strategies, activities, and market positions in order to maintain their competitive edge and win clients. Klue Klue provides real-time market and competitor insights, designed to enhance strategic decision-making for businesses ranging from startups to global enterprises.
How Can AI Be Used in Sales? According to McKinsey analysts, artificial intelligence will significantly impact marketing and salesenablement across world businesses, potentially generating $1.4 Crayon Crayon provides an AI-backed competitiveintelligence software. Check out Owler Max.
Everyone in a competitivebusiness knows that any piece of intel can be extremely valuable. Sometimes, even a small insight into a competitor’s offering can make the difference and drive (flows) of revenue to a certain player.
As a market intelligence professional, it is essential to keep up with the rapidly changing business environment that your organization operates in and make decisions that are informed by the wealth of data available.
We deliver business-relevant, actionable advisories to support clients with their overall strategy, innovation, value chain partner identification, product launches, and go-to-market strategy. I have close to 15 years of experience across the strategy, corporate affairs, business planning, and marketing functions.
An INTERPOL study revealed the pandemic further emboldened cyber attackers, who have become less interested in targeting individuals and small businesses and are now gunning for major corporations, governments and critical infrastructure. Executive Profile: Matt Krumholz, Senior CompetitiveIntelligence Manager at Splunk.
In today’s business landscape, hyper-competition is the norm. A staggering 94% of companies report that their markets have become more competitive over the past year, a trend that has compounded over the last decade.
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