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The Market and CompetitiveIntelligence (M/CI) world is full of terms with subtle differences in both definition and usage. Competitive analysis is one such term. It is distinct from competitor analysis , and also from terms like marketintelligence, competitiveintelligence, and businessintelligence.
Marketintelligence expert Paul Roetzer recently spoke with Shilpa Tandon , marketing manager of Contify , who discussed how the company’s marketing artificial intelligence solution works. ArchIntel™ -. The NPL employed by Contify sets aside irrelevant data and extracts important information, she explained.
You’ve likely thought a lot about these factors at your business. Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment.
Brian Greenberg , head of MarketingCompetitiveIntelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s CompetitiveIntelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.
Competitiveintelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitiveintelligence tool, and no competitiveintelligence research is complete without it.
Every now and then, we publish a list of competitiveintelligence companies. Our criteria include that competitiveintelligence has to be their primary, or at least significant, focus. Other agencies graze the edges of competitiveintelligence, but it's not their main service.
Businesses have been allocating large budgets for competitiveintelligence , information-gathering and analysis services to help them gain a better understanding of the competitive landscape. An article from Semrush Blog describes how CI can help organizations stay steps ahead of their competition. ArchIntel™ -.
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitiveintelligence plays a big role in sales, marketing, and product teams. There’s no doubt businesses need to understand not only what their rivals are up to but also anticipate their next moves.
At the core of this powerful pull is a confusion between research projects and competitiveintelligence. Intelligence doesnt. You: No, I mean in business. competitiveintelligence #strategy #AI The post “Quick Success” in CompetitiveIntelligence? Projects have deadlines. You: oh, F… you.
Looking for a market and competitiveintelligence tool to improve competitor tracking, help your business become your industry’s leader and monitor market disruptors? You’ve come to the right place.
Attempting to grow your business without marketintelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you will fail to make informed business decisions. Businesses are catching on to the importance of marketintelligence.
CompetitiveIntelligence (CI) is my passion. CompetitiveIntelligence (CI) is not a database subscription. If this is how you or your business approach CI, you’re going to be very unsuccessful. CI is a business process. The outcomes of CI inform business decisions. He is a nerd. go get’em!”.
Attempting to grow your business without marketingintelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of marketintelligence.
Marketintelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
ArchIntel , a provider of concise actionable open source market and competitiveintelligence reports to business leaders, has released its first compendium called, “ The State of CompetitiveIntelligence: Through the Lens of the CompetitiveIntelligence Executive. ”. ArchIntel™ -.
Cybersecurity company BeyondTrust has announced a vacancy for the role of senior manager of competitiveintelligence. The role is focused on competitive and marketintelligence , analysis and research across the cybersecurity space.
Laurie Young , director of CompetitiveIntelligence with Lone Star Analysis , recently spoke with ArchIntel regarding how competitiveintelligence has changed with the emergence of new technologies, how to manage customers’ needs and strategies, as well as building partnerships and customer relationships in the marketplace.
Rubrik is currently searching for a qualified individual to serve as the company’s director of competitiveintelligence, for placement in its offices in San Francisco, California. The job also calls for a candidate who can train sales teams on successful competitive strategies.
Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitiveintelligence who will join its marketintelligence team. Khoros, headed by CEO Jack Blaha , also operates in New York, San Francisco, London and Sydney, according to enterprise intelligence company Craft.
ArchIntel , the market leading provider of open source daily intelligence, competitiveintelligence reports and competitiveintelligence events announced today that it is launching an executive level CompetitiveIntelligence Event Roundtable Series for executives in the competitiveintelligence sector. .
I have worked in competitiveintelligence for over 25 years and here are some timeless key findings. What Is Competitiveintelligence Anyway? CompetitiveIntelligence is NOT competitor spying. Let Employees Create and Have Access to Customer, Sales & MarketIntelligence. Costly move.
Outcomes-based marketing company Epsilon is looking to hire a senior competitiveintelligence manager who will serve as a marketintelligence resource for various stakeholders within the enterprise. The post Epsilon Hiring Illinois-Based Senior CompetitiveIntelligence Manager appeared first on ArchIntel™.
Trinity Life Sciences, a science consultancy company, has debuted a center of excellence focused on delivering technology-driven competitiveintelligence solutions in the life sciences industry. According to the company, competitiveintelligence in the life sciences sector is being held back by outdated practices.
MarketIntelligence can be a daunting task to start for a business—it takes a lot of time to complete all the necessary research before even getting down to the analysis and implementation. That’s why we want to break MarketIntelligence down into 5 easy steps for you. Step 1: Identify Competitors in Your Industry.
Coca-Cola is searching for a senior manager for competitiveintelligence who will be responsible for conducting competitive analysis in the company’s consumer goods space. The post Coca-Cola Looking for Senior CompetitiveIntelligence Manager appeared first on ArchIntel™. ArchIntel™ -.
Search and content intelligence platform provider Conductor has announced an opening for the role of competitiveintelligence analyst to join its marketing team in New York. The post Conductor Hiring CompetitiveIntelligence Analyst Focused on Product Marketing appeared first on ArchIntel™.
What is marketintelligence? It’s a term that you’ve likely heard many times in the last few years and perhaps have dismissed as something that only applies to industry leaders with full-fledged marketing and tech teams. What is MarketIntelligence? And these benefits are apparent to businesses immediately.
Competitors are busy gathering competitiveintelligence about your company right now, and they likely aren’t eager for you to up your competitiveintelligence gathering game. What Is CompetitiveIntelligence? And this is where competitiveintelligence tools come in.
To take full advantage of this projected resurgence and to meet foreign competitors head on, the sector must leverage the insights provided by its competitiveintelligence professionals. Executive Profile: Nancy Shirley, Global Sales Forecasting and CompetitiveIntelligence Manager at Adient.
Evalueserve’s “CompetitiveIntelligence Spotlight” series puts different competitiveintelligence (CI) professionals in the limelight to share their experiences and unique perspectives. EVS: Within CompetitiveIntelligence, what drove you to focus on sales?
In such a dynamic competitive backdrop, energy producers must struggle fiercely to maintain and expand their market share. Companies must rely on their competitiveintelligence executives to light the way forward. Executive Profile: May-Yee Ng, General Manager of CompetitiveIntelligence at Chevron.
Four of the top 7 competitiveintelligence blogs were written in 2009. 2 were competitiveintelligence analytic tools, which the other 2 were relationship skills: emotional intelligence; and marketing, R&D and product development relationships. These topics are timeless. See you in 2017.
Both consumer intelligence and marketintelligence offer a definite edge. And it has become a key indicator for business success, as we’ll see below! Getting the edge with emerging market insights. Between 2018 and 2020, marketers’ adoption of the tech jumped from 29% to 84%. Competitiveintelligence.
Digital optimization and analytics company Amplitude is hiring a full-time senior product marketing manager for competitive and marketintelligence. The successful applicant will design a scalable competitiveintelligence program for the company.
Spectrum, a provider of internet, TV and home phone services, has announced that it is on the lookout for a marketintelligence manager to provide its operations with much-needed insights. These were summed up as rivals’ activities that can potentially affect market dynamics. ArchIntel™ -.
Quadrant Knowledge Solutions (QKS) has announced AlphaSense as a market-leading vendor in the 2022 SPARK Matrix analysis of the global Market and CompetitiveIntelligencemarket. AlphaSense received market-leading scores across both categories. . Not yet an AlphaSense customer? Request a free trial.
Competitiveintelligence feels like it should be intuitive, as every brand understands its own category and competitors, right? And this leads to sloppy competitiveintelligence that can do more harm than good. What is CompetitiveIntelligence? First, what is competitiveintelligence ?
5 Emerging Trends in CompetitiveIntelligence. CompetitiveIntelligence is nothing new to businesses and its importance in business function and decisions is increasing year to year. . It can be difficult to identify the trends in competitiveintelligence. .
We’ve been leading the way in unlocking the unprecedented potential for genAI to completely transform marketintelligence. Our mission is to improve the business world’s strategic decision-making by fueling it with better information at every step. Which sections of a document are always, sometimes, or never relevant?
Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitiveintelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitiveintelligence deliverables.
CompetitiveIntelligence: An Overview. All businesses want a competitive edge. The rate of businesscompetition is increasing and disruption is happening at a faster pace than ever before. Elements of CompetitiveIntelligence. Sector Intelligence. MarketIntelligence.
Brands need marketintelligence tools that will inform strategic decision-making across their enterprise. As such, you need marketintelligence tools that can not only scoop it up but package it in a way that makes sense. Tubular Intelligence. Crunchbase Pro. Trustpilot. Intricately. NetBase Quid. Crunchbase Pro.
Here we’ll look at a few competitiveintelligence tips for direct-to-consumer (DTC) brands to master their digital transformation. Dialing in your competitiveintelligence and consumer intelligence to what other brands are getting right means efficiency. But that doesn’t mean cutting corners.
Recently, Harvey Rañola , Global Head of Media Intelligence with NetBase Quid sat down with Cam Mackey , Executive Director of SCIP (Strategic & CompetitiveIntelligence Professionals) for two webinars focused on capturing better competitiveintelligence with data-driven insight.
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