Cipher

JANUARY 20, 2022

So, you have made the strategic decision to invest in competitive intelligence software! First of all, congratulations on taking your first step to a more efficient and effective CI function in your business.

Competitive Intelligence 442

Competitive Intelligence Competitive Intelligence Intelligence 442

Cipher

MAY 17, 2021

Competitive intelligence, often referred to as CI, is at the heart of every high-performing organization. By practicing competitive intelligence, organizations can take steps to stay ahead of their competition, maximize business performance, and ensure sustainable long-term success.

Competitive Intelligence 327

Competitive Intelligence Competitive Intelligence Intelligence 327

Crayon

SEPTEMBER 19, 2022

Today is a great day because you’ve just been hired to spearhead a competitive intelligence (CI) program at your company. When you’re starting a new initiative and integrating a new practice into an existing business strategy, you want to make sure you’re as prepared as possible.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

Crayon

MARCH 18, 2021

Every year, for the last four years, Crayon has conducted the State of Competitive Intelligence Report — a survey of the competitive intelligence (CI) community that yields deep insights regarding industry trends, investment growth, process evolution, and more.

Competitive 615

Competitive Competitive Intelligence Business Intelligence 615

Crayon

MARCH 21, 2023

Competitive Intelligence professionals and product marketing leaders know the struggle of being resource-constrained. Product marketing in particular often owns competitive intelligence (and all that goes with it) but can’t dedicate head count to this critical, strategic area of the business.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

Crayon

MAY 2, 2022

You’re working hard to deliver on the competitive intelligence requests that come through your inbox, but as far as you can tell, very few people are consuming the insights and materials you produce. Things could be going better.

Competitive Intelligence 617

Competitive Intelligence Business Competitive Intelligence 617

Cipher

JANUARY 22, 2021

Competitive intelligence (CI) is a necessary part of forming a business strategy that actually works. The research a team performs on competitors can drive everything from product pricing to trading tactics. CI analysts are the people behind the curtain.

Competitive Intelligence 334

Competitive Intelligence Competitive Intelligence Intelligence 334

Crayon

MARCH 23, 2021

As the folks here at Crayon combed through the results of our 2021 State of Competitive Intelligence Report , an exciting theme jumped out at us: Competitive intelligence (CI) programs are growing, they’re growing fast, and they’re more important to their organizations than ever before.

Competitive Intelligence 610

Competitive Intelligence Competitive Intelligence Intelligence 610

Crayon

APRIL 6, 2022

Today, organizations of all sizes hire and maintain product managers, product marketers, and business operations teams–all titles that have come into prominence over the last decade. As competitive intelligence professionals, we can learn a lot from history.

Competitive Intelligence 615

Competitive Intelligence Competitive Intelligence Intelligence 615

Cipher

NOVEMBER 16, 2020

The perfect scenario for any business is to have a growing market share within an expanding market. This is a guest blog from Natalya Zhukova at SEMRush. Yet in the real world, that’s rarely the case.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

Crayon

APRIL 30, 2021

Maybe you’re building a business case for the formalization of a sales enablement strategy and looking for quantitative data that you can use to your advantage. Or maybe you’re just curious. No matter what you’re trying to accomplish, you’ve come to the right place.

Sales Enablement 697

Sales Enablement Sales Competitive Intelligence Advantage 697

ArchIntel

NOVEMBER 18, 2020

Beth Goode , director of Competitive Intelligence and Price-To-Win with SOS International (SOSi), recently spoke with ArchIntel regarding how to find talent and construct a Competitive Intelligence team within a company, as well as how to gather and synthesize data to provide actionable insights to decision makers and stakeholders.

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Competitive Intelligence Competitive Win Intelligence 189

ArchIntel

JUNE 2, 2021

There are five big factors that affect the efficiency of a company’s competitive intelligence team, according to Peter Grimm , president of Cipher Consulting. The Cipher chief discussed the five factors that drive efficiency in competitive intelligence. The first factor is the competitive intelligence team’s location.

Competitive Intelligence 197

Competitive Intelligence Competitive Intelligence Intelligence 197

Crayon

JANUARY 21, 2021

Whether you’re a marketer, an executive leader, a competitive intelligence (CI) professional, or someone else entirely, you’re on your way to making smarter and more impactful decisions. We’ll begin with some relatively broad SWOT analysis questions to get you thinking about your business and your competitive landscape.

SWOT 725

SWOT Analysis Competitive Landscape Competitive Intelligence 725

Crayon

JUNE 3, 2022

In response, businesses that had previously generated comfortable levels of in-person traffic to their stores found themselves racing to adopt digital transaction methods. In recent years, the financial services industry has undergone massive and near-constant change. First, the COVID-19 pandemic altered our spending habits completely.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

ArchIntel

JANUARY 13, 2021

Market intelligence expert Paul Roetzer recently spoke with Shilpa Tandon , marketing manager of Contify , who discussed how the company’s marketing artificial intelligence solution works. The post Collecting Competitive Intelligence Using Artificial Intelligence-Powered Solution From Contify appeared first on ArchIntel™.

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Competitive Intelligence Intelligence Intelligence Competitive 191

ArchIntel

JANUARY 4, 2021

Let’s discuss the best ways to use competitive intelligence in today’s market. As a business owner, there’s no doubt that you would focus on collecting data and researching the best marketing strategies solely for your business. What is competitive intelligence? ArchIntel™ -.

Competitive Intelligence 193

Competitive Intelligence Competitive Intelligence Intelligence 193

Cipher

JANUARY 25, 2021

Competitive analysis has benefits for virtually every business. And yet, many businesses abandon competitive intelligence initiatives soon after they’ve begun.

Competitor Analysis 597

Competitor Analysis Analysis Competitive Intelligence Competitive 597

Crayon

MARCH 10, 2021

The sales battlecard is an extraordinarily impactful tool for any business in a competitive B2B market. As we'll discuss in the 2021 State of Competitive Intelligence Report (coming soon!), 71% of businesses that leverage sales battlecards say these tools have helped them increase their win rate.

Battlecard 616

Battlecard Win Sales Competitive Intelligence 616

Cipher

MARCH 18, 2021

If you work in the competitive intelligence space in the insurance industry, you’re probably well aware of the importance of analyzing your competitors. The Role of InsData Consumer Insurance Data in Competitive Intelligence. Data plays a huge role in competitive intelligence functions at insurance providers.

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Competitive Intelligence Competitive Intelligence Intelligence 465

Crayon

FEBRUARY 6, 2023

They, like every other business on the planet, are coming into 2023 with all kinds of newfangled ideas. Effective competitive intelligence requires constant aggregation and analysis in order to turn information into actionable insights. While they might be a thorn in your side, your competitors aren’t special. It ain't easy.

Competitor Analysis 617

Competitor Analysis Analysis Competitive Landscape Competitive Intelligence 617

Aqute Intelligence

APRIL 19, 2024

Competitive intelligence (CI) services offer businesses valuable insights into their market and competition. Competitive intelligence services: What is it, and why do you need it? Competitive intelligence (CI) involves gathering and analyzing information about your competitors and the market.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

ArchIntel

FEBRUARY 23, 2021

A blog entry in The Startup, however, says the advent of online open-source intelligence gathering techniques has made the job of spying on business rivals a completely legal and even respectable endeavor. It seeks to improve the market position of one’s business through educated decision-making, he added.

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Competitive Intelligence Industrial Espionage Competitive Intelligence 195

ArchIntel

DECEMBER 7, 2020

Brian Greenberg , head of Marketing Competitive Intelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s Competitive Intelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.

Competitive Intelligence 156

Competitive Intelligence Competitive Intelligence Intelligence 156

Crayon

JUNE 2, 2021

Competitive battlecards (also known as competitor battlecards, or more simply as battlecards) can add a tremendous amount of value to your suite of sales enablement collateral. As industry competition intensifies, so, too, does the need for reliable, actionable intel.

Battlecard 617

Battlecard Competitive Sales Enablement Competitive Intelligence 617

ArchIntel

JANUARY 5, 2022

Klue, a competitive intelligence platform provider based in Vancouver, Canada, has secured $62 million in additional funding after a Series B financing round led by Tiger Global Management. Smith launched Klue with the goal of enabling businesses to go toe-to-toe with their competitors. ArchIntel™ -.

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Competitive Intelligence Competitive Battlecard Intelligence 194

ArchIntel

MARCH 31, 2021

Octopus Intelligence reveals in its website how it helped such a company, an iconic British fashion brand, identify weaknesses in its age-old way of conducting business and win back the market share it lost to competitors. Even the most established brands are not immune to disruptions in an ever-evolving global marketplace.

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Competitive Intelligence Competitive Intelligence Intelligence 197

Aqute Intelligence

APRIL 25, 2024

Competitive intelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitive intelligence tool, and no competitive intelligence research is complete without it.

Competitive Intelligence 147

Competitive Intelligence Competitive Intelligence Intelligence 147

Aqute Intelligence

JANUARY 31, 2025

You want the best competitive intelligence that money can buy, with mind-blowing insights that will propel your sales forward. Our new template does all the hard work of explaining what competitive intelligence delivers, how it will help your team, how to calculate the benefit and how long it will take.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Aqute Intelligence

JANUARY 19, 2023

We have blogged before about competitive intelligence companies, but we did not discuss a related type of competitive intelligence provider: competitive intelligence software companies. Below is our current list of competitive intelligence software specialists.

Competitive Intelligence 147

Competitive Intelligence Competitive Intelligence Intelligence 147

Smart Data Collective

APRIL 14, 2021

Artificial intelligence (AI) is no more confined to big businesses. As the technology matures and becomes more affordable, it has found a place in startups and small businesses as well. That’s why AI is permeating the small business ecosystem in a big way. I’m going to discuss how to grow a small business using AI.

Business 332

Business Human Resources Competitive Intelligence Startups 332

mention

JULY 5, 2024

You’ve likely thought a lot about these factors at your business. Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitive intelligence. Growing your market share is impossible without it in today’s hyper-competitive environment.

Competitive Intelligence 140

Competitive Intelligence Competitive Intelligence Intelligence 140

Aqute Intelligence

JANUARY 23, 2023

It has been too long since we updated our list of competitive intelligence companies. These are companies, mainly in the US and Europe, for whom competitive intelligence is their main or only focus. Here is our latest list of competitive intelligence consultants.

Competitive Intelligence 147

Competitive Intelligence Competitive Intelligence Intelligence 147

Crayon

AUGUST 4, 2021

At all business levels—and especially at the enterprise level—product pricing can be a challenging yet vital activity. Whether your company is B2B or B2C, leveraging competitive intelligence when pricing your product is a surefire way to put your brand in the driver’s seat and claim your share of the market.

Competitive 617

Competitive Competitive Intelligence Intelligence Intelligence 617

Cipher

MAY 5, 2021

The Market and Competitive Intelligence (M/CI) world is full of terms with subtle differences in both definition and usage. Competitive analysis is one such term. It is distinct from competitor analysis , and also from terms like market intelligence, competitive intelligence, and business intelligence.

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Analysis Competitive Competitor Analysis Competitive Intelligence 459

ArchIntel

MAY 12, 2021

defense establishment have been so absorbed by the warfighting applications of intelligence that they have failed to appreciate its value in peacetime competition against potentially hostile forces. An article on Defense One on Friday urges the Intelligence Community to borrow some tactics from the corporate world’s playbook.

Competitive Intelligence 145

Competitive Intelligence Competitive Intelligence Intelligence 145

Crayon

JANUARY 12, 2021

Most businesses know their own strategy through and through, and recently, more companies than ever before are investing in competitive intelligence. This brings us to a concept called competitive benchmarking, which is critical to competitive analysis success.

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Benchmarking Analysis Competitive Competitive Intelligence 529