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The recent global outage at CrowdStrike, a leading cybersecurity firm, has sent shockwaves through the business community. The CrowdStrike outage: A wake-up call CrowdStrike’s global outage disrupted services for numerous Microsoft clients, highlighting the far-reaching impact that a single point of failure can have on businesses.
Add in volatility brought on by geopolitical tensions and economic uncertainty and you start to portray how challenging it is to conduct marketintelligence research today. This reality makes decision-making amongst organizations slow, even though the pace of business is continuously picking up.
Competitive Intelligence (CI) and MarketIntelligence (MI) are two of the most powerful tools you can use to stay ahead. Combined into Competitive MarketIntelligence (CMI), they give you comprehensive insight into your external businessenvironment.
Competitive Intelligence (CI) and MarketIntelligence (MI) are two of the most powerful tools you can use to keep a step ahead. Combined into Competitive MarketIntelligence (CMI), they give you comprehensive insight into your external businessenvironment.
As a marketintelligence professional, it is essential to keep up with the rapidly changing businessenvironment that your organization operates in and make decisions that are informed by the wealth of data available.
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You’ve likely thought a lot about these factors at your business. Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitive intelligence. Growing your market share is impossible without it in today’s hyper-competitive environment.
While it may seem competitive intelligence (CI) and marketintelligence (MI) are the same and they serve a similar purpose i.e., aid decision-making, but they are different in practice and make a great equation for the success of any business. Thus, competitive intelligence is business-focused.
Savvy brands follow the trend through consumer and marketintelligence to make changes and stay ahead of the curve. Video conversations have been an absolute lifeline for many consumers and businesses during the pandemic. Consumer and marketintelligence tells the story. These savings apply to businesses as well.
With many ways to work with this consumer and marketintelligence, one exceptionally revealing use case that Lusine Kodagolian, Founder of StratInt Research shared in her recent NetBase Quid LIVE presentation in LA , is influencer analysis. As Lusine realized, other tools fell short when it came to providing these answers.
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Without a well-researched and informative analysis, businesses risk falling behind. A competitor analysis report systematically evaluates both your direct and indirect competitors across various dimensions, such as product offerings, market positioning, pricing, and sales tactics. A competitor analysis report can be your secret weapon.
New forces and volatile markets are creating newer, greater demands for effective marketintelligence research. Recent advancements like deep learning, neural networks, and cloud computing are paving the way for NLP solutions to thrive in businessenvironments. Use Cases for NLP in the Finance Sector.
For over a decade, Contify’s award-winning Market and Competitive Intelligence Platform has made it easy for businesses across a diverse spectrum of industries, geographies, and functions to track their competitors, customers, and industry segments. About Saas Mag.
A competitive audit can help companies establish marketing benchmarks by discovering what others in their industry are doing and the results they get from it. Benchmarks help businesses set SMART marketing goals and predict their own performance. To fill market gaps. Market gaps are problems waiting to be solved.
And this is the exact opposite of what needs to happen in today’s consumer-driven businessenvironment. Market research confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical. What is Market Research? Do you have to outsource your market research too?
Market data refers to all the intel available explaining the demand and supply of products and services within a business category. Market data analysis is often riddled with challenges. This challenge is compounded by the need to perform analysis within that fragmented businessenvironment.
The typical pressures of running a successful business are amplified by massive shifts in the economy, the political landscape, and society at large. Businesses expect more, and so do their customers. Businesses expect more, and so do their customers. GTM Plays Automated go-to-market plays that can rapidly scale your business.
Like many business processes, the M&A is time sensitive. In the modern fast-paced, data-rich businessenvironment, this is becoming increasingly important. If you want a marketintelligence tool that integrates with your entire toolkit ensuring a smooth M&A process, NetBase Quid is your friend.
In today’s fast-paced businessenvironment, staying ahead of market-moving trends , understanding consumer behavior, and tracking industry developments are essential to maintaining a competitive edge.
In the age of data, businessintelligence is about more than just having the right information — it’s about uncovering and analyzing the exact crucial insights you need to help inform business decisions, stay ahead of market-moving trends, and keep an edge on the competition. That’s where market analysis tools come in.
Expert networks are a critical tool for marketintelligence and are leveraged by professionals to gain firsthand knowledge of specialized industries, companies, and markets. Calculate the return on investment (ROI) of your marketintelligence by using our ROI calculator.
This new CI Magazine article shows that there is a great need and opportunity for big data to help better orient the strategy of companies, especially those competing in global markets. The massive investment in big data could be much better served by being more oriented to better understanding the external businessenvironment.
SCIP Insights Unlocking Competitive Advantage: The Power of Intelligence-Driven Decision-Making in Today's Business Landscape In today's fast-paced business scene, quick and informed decisions are key to success. This shift helps businesses tackle uncertainty, grab opportunities, and lead the pack.
However, businesses take this approach for a number of good reasons. When they are dealing with a broad research question, secondary market research is the more accurate way to answer it. Some of these are consulting firms that have incorporated research into their business because it is necessary for the work they do.
Research bias leads to false conclusions, ultimately affecting the business decisions made by various people across the organization. Understanding the different types of research bias can help marketers and researchers conduct cleaner processes and avoid the costly decisions. This makes not just moral but also business sense.
The premier global provider of marketintelligence, IDC, announced Engage3’s position as a “Leader” in its recently published IDC Marketscape: Worldwide Retail Price Optimization Solutions 2021-2022 Vendor Assessment. Retail CIO Radar 2022 helps CIO’s and Retail business leaders stay on top of the latest innovations.
So, let us look at some of the consumer and market research predictions hoping they will put you in a winning position. In-House Market Research. Faced with the heavy demands of the current businessenvironment, brands have had to weigh between hiring external marketing agencies and bringing the process in-house.
Before we start with the three stages of crisis management, here are some notable statistics: According to PwC, 69% of business leaders experienced at least one corporate crisis in the five years between 2014 and 2019. Depending on your business model, industry, or age, the specifics of the plan will vary. What is Crisis Management?
Users have been creative in defining the use-cases that range from tracking companies, business and political leaders, significant events, interesting topics and more. From a business perspective, there are two major use-cases in particular: Media monitoring: Usually done by the PR functions to measure the impact and reach of their content.
As we move into 2024, businesses across every sector are navigating complex market landscapes that are changing more rapidly than ever before. Companies in every industry are turning to consultants for guidance in adopting new tools and integrating them into their business strategies.
Users have been creative in defining the use-cases that range from tracking companies, business and political leaders, significant events, interesting topics and more. From a business perspective, there are two major use-cases in particular: Media monitoring: Usually done by the PR functions to measure the impact and reach of their content.
In broad terms, modern organizations want three things from media monitoring software: To understand the consumer, to beat the competition, and to protect themselves from the risks of the same medium that has been so useful to business. This is fitting for the modern businessenvironment which is characterized by trends and fads.
However, the increasing complexity and speed of change in today’s businessenvironment is forcing organisations to evolve and adapt to these dynamic conditions. This view benefitted us since the time of Henry Ford and through the remainder of the Industrial Age. Those who will evolve, survive — just like living organisms.
As the market becomes more complex with evolving consumer values and expectations combined with unforeseeable market movements, automated, real-time monitoring is the closest you can come to understanding your businessenvironment fully. These are where consumers and businesses go to produce and/or consume information.
For enterprise organizations, having access to the right data and insights at the right time is critical for making smart business decisions and staying ahead of the curve. For example, a search for TAM might also bring back results on market size. Relevancy Algorithm AlphaSense’s advanced algorithm also eliminates noise (i.e.,
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In regular business life, the consequences are less dramatic but significantly impact resilience, innovation, and sustained growth. Understanding the urgency to break down silos The ability for teams to collaborate across the enterprise is directly linked to business success.
Additionally, CIOs indicate that the lack of alignment between IT and the business is their third biggest challenge within their organization (IDCs CIO Sentiment Survey 2024, n = 395 ). And alignment between IT and the business is still a challenge according to my conversations with CIOs today, and it has been for a long time.
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