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The Market and Competitive Intelligence (M/CI) world is full of terms with subtle differences in both definition and usage. It is distinct from competitor analysis , and also from terms like marketintelligence, competitive intelligence, and businessintelligence.
Data visualization platform Tableau is one of the most widely used tools in the rapidly growing businessintelligence (BI) space and individuals with skills in Tableau are in high demand.
Attempting to grow your business without marketingintelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of marketintelligence.
Data visualization platform Tableau is one of the most widely used tools in the rapidly growing businessintelligence (BI) space and individuals with skills in Tableau are in high demand.
Businessintelligence (BI) and analytics are competitive necessities in today’s fast-moving, data-driven business world. Although businessintelligence is a powerful tool, most organizations do not implement it successfully or are lacking a centralized source to maximize its full potential.
Marketintelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
Here’s how we’re going to help you change that with our BusinessIntelligence (BI) Connector. Data disconnects often come to light when there’s relevant bit of research revealed by a siloed business unit after a serious strategic misstep that impacts the entire organization. Continuous consumer and marketintelligence does this.
Brands need marketintelligence tools that will inform strategic decision-making across their enterprise. As such, you need marketintelligence tools that can not only scoop it up but package it in a way that makes sense. Tubular Intelligence. Crunchbase Pro. Trustpilot. Intricately. NetBase Quid. Crunchbase Pro.
This allows teams to receive and review businessintelligence and make changes in near-real-time rather than waiting hours or days to glean insights from data. [2] They also see significant gains in areas such as regulatory compliance, process automation and businessintelligence. [5] IT Leadership.
As the top professional-based social networking platform, it’s a no-brainer that LinkedIn would create a sales intelligence solution to take those connections to the next level. InsideView is a provider of sales and marketintelligence that helps users focus on driving revenue growth. InsideView. D&B Hoovers.
International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the worlds leading tech media, data, and marketing services company. IDC is a wholly owned subsidiary of International Data Group (IDG Inc.),
Every business is global these days – the pandemic and accelerated digital transformation has seen to that. Connecting with customers requires brands have clarity around top businessintelligence priorities and solid consumer market research backing up their decision-making. The ways a business organizes its data matters.
Microsoft Customer Insights and Marketing Dynamics 365 is a large collection of businessintelligence products from Microsoft, and two parts, Customer Insights and Marketing , can deliver much of the marketingintelligence found in a CDP and a DMP.
When it comes to sales and marketing success, choosing the right tools can make or break your go-to-market strategy. ZoomInfos go-to-marketintelligence platform consistently stands out as the leader in providing actionable data and insights, with advanced AI and automation to help you sell smarter and win faster.
What Is MarketingIntelligence? Marketingintelligence refers to data that marketing teams use to improve their decision-making process and guide their marketing efforts. Marketingintelligence is vital to organizations because it deepens their market understanding.
With all of your businessintelligence data sitting at your fingertips, the biggest challenge for marketers is figuring out how to consume the data and translate it into better decisions. I want to talk briefly about five very specific steps to developing a businessintelligence engine designed to serve marketers: 1.
Building a strong foundation in both areas will provide your organization with superior marketingintelligence which can pave the way to developing more relevant marketing strategies, improving performance, or knowing whether investment in a new market, product or service is a viable proposition.
Executive Profile: Kathy Brant, MarketIntelligence and Product Marketing Senior Director at NWEA. Kathy Brant is the senior director of marketintelligence and product marketing at NWEA , a company that delivers K-12 assessment solutions to more than 9,000 schools in about 145 countries.
As part of that, we’ve summarized some of the top reasons they’re thankful for the consumer and marketingintelligence capabilities we offer! Staying Ahead of Trends with Predictive Intelligence. Real-time, Accurate and Actionable Consumer and MarketingIntelligence. Wishing You an Amazing 2022.
Modern marketing and sales professionals have a wealth of businessintelligence at their disposal, from proprietary customer data to public marketintelligence reports. This “last mile analysis” is where your investment in customer data and businessintelligence pays off.
This means they must keep track of technological advancements, evolving consumer behaviors, and competitive intelligence. And it is no longer merely advantageous but essential for survival to embrace sophisticated techniques for gathering real-time businessintelligence. It’s a lot to manage.
Margo Waisanen is currently a business development manager at Granite Construction, headquartered in the Denver Metropolitan Area. By her own account, she has a track record of using marketintelligence while developing personal relationships “to strategically target companies and opportunities to advance business objectives.”.
As such, brands need tools capable of collecting data and uncovering the patterns that inform marketintelligence. Decision-making is 5x faster for businesses that leverage data analytics to inform their market understanding. Brands are surrounded by data; however, roughly 80% of it is unstructured.
The study found that marketers spend, on average, 16 hours a week on everyday tasks. At the top of the list for the most time-consuming repetitive tasks, marketers spend more than 3.5 hours a week gathering marketintelligence and nearly the same amount of time creating and sending an email.
Smith holds a bachelor’s degree in marketing from Juniata College and a Master of Business Administration degree in business from North Carolina State University. Executive Profiles: Sharon Noyce, BusinessIntelligence Group Manager at Kiewit. Sharon Noyce BI Group Manager Kiewit.
Modern marketing and sales professionals have a wealth of businessintelligence at their disposal, from proprietary customer data to public marketintelligence reports. This “last mile analysis” is where your investment in customer data and businessintelligence pays off.
To get the most traction for your brand’s efforts, you need a diligent look into competitive, consumer and marketintelligence. Market understanding helps you navigate the complexities of doing business by diving into consumer data, industry concerns, global narratives, and your competition.
Executive Profile: Joshua Johnson, Senior Manager for Advanced Planning MarketIntelligence at Nissan. John Johnson is the senior manager for advanced planning marketintelligence at Nissan Motor Corporation. Executive Profile: Chris Lavergne, Director of BusinessIntelligence at The Coca-Cola Company.
The sales intelligence solution you choose for your business should integrate seamlessly into sales and marketing software you’re already using, as well as the rest of your businessintelligence data stack. Why Use Sales Intelligence Tools?
These are an often-ignored marketintelligence tool. Participate in discussions, observe conversations, and identify key trends and challenges, offering valuable information for both competitor analysis for product teams and competitive intelligence for marketing.
And it all hinges on consumer and marketintelligence. With marketintelligence, you get to see all the movements within your industry. Rival IQ is specialized for social media competitive intelligence. NetBase Quid ® also partners with LexisNexis to cover the expansive global news arena.
Jason Land joined Charter Communications , also known as Spectrum, in June 2018 as its director of competitive intelligence. Executive Profile: Stephanie Pye, BusinessIntelligence Manager at Verizon. Stephanie Pye is currently a businessintelligence manager at Verizon. Stephanie Pye BI Manager Verizon.
Executive Profile: Jim Drea, BusinessIntelligence and Analytics Director at Parker Aerospace. Drea took on the role in 2016 and has since led the company’s business transformation using robotic process automation, self-service analytics and data governance. Jim Drea, Director, Parker Aerospace.
Consumer and marketintelligence is a life saver for businesses of all sizes. Taking this intel and layering it with other sources in your businessintelligence platform is the stuff of sound business decision-making! The post Destroy Silos with Continuous Intelligence appeared first on NetBase Quid.
During this relatively brief period, he has led the gathering, analysis and packaging of essential businessintelligence using various research methods for the benefit of the company. Johannson has been with the Irving, Texas-based health care services company for just over two years.
And, as we all know, these sources are significant consumer and marketintelligence data sets. Can we continuously – and collaboratively – monitor consumer, market, and our own proprietary intelligence? Can we export businessintelligence into a configurable output (e.g.,
Whether your brand is new to the social listening game or you’ve been around the block a few times, a competitive analysis is a key ingredient in your overall marketintelligence. Here are a few stats that attest to that: Global revenue from businessintelligence software was expected to reach nearly $23 billion in 2021.
The Advertising & Marketing companies are followed by players focusing on BusinessIntelligence tools, in terms of volume, that are focused on delivering value by upholding productivity levels in remote, work-from-home scenarios. And consumers are keen to acquire these businessintelligence tools.
Customer support is everything, particularly when a brand needs help with the platform housing its consumer and marketintelligence. A brand’s success with its businessintelligence-gathering efforts depends on it! The possibilities for this technology are limitless.
Consumer and marketintelligence have to much to offer brands, and those in the know are benefitting from it greatly, while competitors are left scratching their heads wondering how in the world they came up with these combos. It’s something your businessintelligence must have at the ready – and in use daily.
So, with even more entrants likely to enter the market, identifying these emerging contenders as early – and as accurately – as possible is important. And the best way to do this is by taking advantage of AI-powered consumer and marketintelligence tools that can level up your research efforts.
ArchIntel: How will technology help make better decisions within competitive markets? “I I receive three to five emails a week on new AI based platforms that will help us automate things and improve our competitive and marketingintelligence processes. There are plenty of great businessintelligence platforms out there. .
She spent two years at KLA as marketintelligence manager. and artificial intelligence on a quarterly basis. Pokharna also tracked the logic and foundry market, as well as the performance of KLA’s competitors, according to her LinkedIn profile. Pokharna first worked at Jabil as a business development analyst in 2009.
It’s important to note that decision-making is 5x faster for businesses using data analytics for marketintelligence. Brands are hungry for businessintelligence. When positioning your brand to engage with emerging trends, beating the competition to the punch is critical.
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