This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
And the fuel for these leaps and strides is competitive intel, which influences business strategy. What is Competitive Intel? During a 2021 NetBase Quid LIVE event , Cam Mackey, CEO for SCIP, shared a few tips with the audience. Strategy: What is the proper approach to competitive intel? The Process: How to look.
Ultimately, a competitive analysis will help grow your market share by taking it from the competitor or tapping into new opportunities. A similar process that must be on your radar is competitive market research, which is involved with the entire competitivelandscape rather than a single rival.
Competitiveintelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. This article will talk about how competitiveintelligence can pave the way to powerful insights that inform crucial business decisions.
As per the SCIP survey, the foundation of CI does matter. Almost every industry is becoming more and more competitive with the passing time. As per Crayon’s SCIP survey, a whopping 90% of businesses said that their industry has become more competitive over the last three years, and 48% said that it has become much more competitive.
Creating a competitiveintelligence (CI) plan can be daunting, even for experienced CI professionals. In Crayon’s SCIP report, it was found that 95% of CI professionals struggled with at least one of the following areas –. Gathering all the competitive data you need on time. Gathering competitive data on time.
Here’s what it said: Competition hates a vacuum The Academy has been in business for 25 years. Over that time, weve seen our competitive set changes markedly. In the 90s, there was SCIP. Nowadays, for many reasons, SCIP is no longer a leading member-based organization. In the 2000s, came ICI (a German firm).
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content