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5 hot IT budget investments — and 2 going cold

CIO

This includes spending on strengthening cybersecurity (35%), improving customer service (32%) and improving data analytics for real-time business intelligence and customer insight (30%). The company will also shift investments toward using AI “as an outsourcing model” to free up human capital, Skinner adds.

Hospitals 545
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Competitive Intelligence Execs Needed to Propel US Manufacturing Resurgence

ArchIntel

Executive Profile: Chris Lavergne, Director of Business Intelligence at The Coca-Cola Company. Chris Lavergne has been serving as the director of business intelligence at The Coca-Cola Company since July 2018. In addition, Lavergne held management roles at GE Capital and HD Supply. ABOUT ARCHINTEL.

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BI for Customer Relationship Management

Elegant BI

Can Business Intelligence for CRM Help Attract and Retain Customers? If an organization can accurately monitor and measure customer service factors and customer satisfaction, it is easier to resolve issues and capitalize on opportunities and to anticipate customer needs and fill market gaps.

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Love Sales Conversion and Numbered Lists? This Article is For You!

Elegant BI

Spotting the trends and patterns, understanding the buying behaviors and changes in your competitive, customer and market segmentation, and establishing and monitoring objective metrics and key performance indicators (KPIs) is crucial to success.

Sales 52
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The 7 Key Steps of the Market Research Process

Netbasequid

Market research is the process of gathering business intelligence through the collection, analysis, and interpretation of data. Some of the most common reasons organizations conduct market research include: Improving or creating products. Understanding new market segments. Boosting brand health.

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Ranking & Monitoring VR Gaming Companies

Netbasequid

In this post, we will discuss the needs and expectations of VR gaming consumers and use the insights to set up a continuous ranking and monitoring dashboard on NetBase Quid® Intelligence Connector. This should be interesting for marketers across all industries as we’ll provide illustrations from different market segments.

Gaming 52
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Web Scraping ASOS Data: Insights into Pricing, Promotions, and Product Diversity

Data Hut

Understanding these pricing trends will help you decide which market segments and trends to monitor in the ASOS women's clothing area. Market Positioning: PUMA and Commando, with similar average review counts, may be targeting comparable market segments or offering products with similar appeal to customers.