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Integrating Market Intelligence into Your Marketing Strategy

SCIP

SCIP Insights Integrating Market Intelligence into Your Marketing Strategy In the modern business landscape, staying ahead of the competition requires more than just a keen understanding of your product or service. This is where market intelligence (MI) comes into play.

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Unlocking Competitive Advantage: The Power of Intelligence-Driven Decision-Making in Today's Busines

SCIP

SCIP Insights Unlocking Competitive Advantage: The Power of Intelligence-Driven Decision-Making in Today's Business Landscape In today's fast-paced business scene, quick and informed decisions are key to success. This shift helps businesses tackle uncertainty, grab opportunities, and lead the pack.

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New CI Magazine article - Big Data Can Boost the Value of CI

SCIP

This new CI Magazine article shows that there is a great need and opportunity for big data to help better orient the strategy of companies, especially those competing in global markets. The massive investment in big data could be much better served by being more oriented to better understanding the external business environment.

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How to Complete a Competitive Audit

Netbasequid

A study conducted by Crayon and SCIP shows that competition is becoming stiffer across most industries. Whether starting from scratch or if the main competitors are known, market research reveals the most complete intel available, particularly when one is working in our Companies Dataset. Why Companies Must Have Competitive Audits.

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Harnessing Intelligence: Market and Competitive Intelligence Platforms and Business Success

SCIP

SCIP Insights Harnessing Intelligence: Market and Competitive Intelligence Platforms and Business Success Operating in today's business environment is like navigating a complex maze. This is where market and competitive intelligence (M&CI) platforms come in.