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This knowledge can inform your own risk management and business continuity strategies. Update regularly: Continuously review and update your BIA, incident response plans, and vendor assessments to reflect changes in the businessenvironment, emerging threats, and lessons learned from past incidents.
Markets are relentlessly evolving at breakneck speed and generating massive amounts of information every day. Add in volatility brought on by geopolitical tensions and economic uncertainty and you start to portray how challenging it is to conduct marketintelligence research today. Enter: the marketintelligence maturity index.
Competitive Intelligence (CI) and MarketIntelligence (MI) are two of the most powerful tools you can use to stay ahead. Combined into Competitive MarketIntelligence (CMI), they give you comprehensive insight into your external businessenvironment.
Competitive Intelligence (CI) and MarketIntelligence (MI) are two of the most powerful tools you can use to keep a step ahead. Combined into Competitive MarketIntelligence (CMI), they give you comprehensive insight into your external businessenvironment.
As a marketintelligence professional, it is essential to keep up with the rapidly changing businessenvironment that your organization operates in and make decisions that are informed by the wealth of data available.
SCIP Insights Integrating MarketIntelligence into Your Marketing Strategy In the modern business landscape, staying ahead of the competition requires more than just a keen understanding of your product or service. It demands a comprehensive grasp of the market dynamics, customer behaviors, and competitive movements.
While it may seem competitive intelligence (CI) and marketintelligence (MI) are the same and they serve a similar purpose i.e., aid decision-making, but they are different in practice and make a great equation for the success of any business. Thus, competitive intelligence is business-focused.
Strategic competitive Intelligence One way to look at strategic competitive intelligence is as an understanding of the big picture in your businessenvironment. Tactics are the actions you take in the moment to still support the overall, long-term, strategic goals of your business.
Savvy brands follow the trend through consumer and marketintelligence to make changes and stay ahead of the curve. Video conversations have been an absolute lifeline for many consumers and businesses during the pandemic. Consumer and marketintelligence tells the story. Let’s see how that looks!
With many ways to work with this consumer and marketintelligence, one exceptionally revealing use case that Lusine Kodagolian, Founder of StratInt Research shared in her recent NetBase Quid LIVE presentation in LA , is influencer analysis. As Lusine realized, other tools fell short when it came to providing these answers.
In a businessenvironment, time is precious and it is VERY unlikely that the intelligence analysis work you completed (that consumed weeks or even months) is something that most people will want to spend significant time exploring. Set the stage for what you’re delivering and why they care. This is where many analysts fail.
New forces and volatile markets are creating newer, greater demands for effective marketintelligence research. Recent advancements like deep learning, neural networks, and cloud computing are paving the way for NLP solutions to thrive in businessenvironments. Use Cases for NLP in the Finance Sector.
Messaging and brand positioning: Examine how competitors position themselves in the market through their branding and messaging. Understanding marketintelligence can help you differentiate your brand and tailor your messaging to better appeal to your target audience. References: How to Prepare a Competitive Analysis Report?
In the modern fast-paced, data-rich businessenvironment, this is becoming increasingly important. If you want a marketintelligence tool that integrates with your entire toolkit ensuring a smooth M&A process, NetBase Quid is your friend. Data analytics. You don’t need all three, Slack alone may be sufficient.
Contify continues to innovate in the competitive intelligence space to deliver custom actionable insights to clients across industries such as automotive , banks , insurance , consulting, market research firms , and pharma companies.
And this is the exact opposite of what needs to happen in today’s consumer-driven businessenvironment. Market research confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical. This is where an AI-powered consumer and marketintelligence tool works wonders.
Whether starting from scratch or if the main competitors are known, market research reveals the most complete intel available, particularly when one is working in our Companies Dataset. Industry experts speculate that it is the greatest differentiator in the modern businessenvironment.
This new CI Magazine article shows that there is a great need and opportunity for big data to help better orient the strategy of companies, especially those competing in global markets. The massive investment in big data could be much better served by being more oriented to better understanding the external businessenvironment.
In today’s fast-paced businessenvironment, staying ahead of market-moving trends , understanding consumer behavior, and tracking industry developments are essential to maintaining a competitive edge.
Expert networks are a critical tool for marketintelligence and are leveraged by professionals to gain firsthand knowledge of specialized industries, companies, and markets. Calculate the return on investment (ROI) of your marketintelligence by using our ROI calculator.
The overwhelming majority of business leaders now recognize the need to grow this marketintelligence practice in their organizations. Yet Harvard Business Review found that while 90% of leaders cite it as “key to c o mpany success,” only a quarter are genuinely confident in their data and analysis skills.
This challenge is compounded by the need to perform analysis within that fragmented businessenvironment. Market data analysis requires much more than brain power. Secondly, the dynamics in product and service production and consumption means that the quality of information is always evolving.
By continuously monitoring market trends, competitor movements, and regulatory changes, businesses can adapt their strategies in real time, maximizing opportunities and mitigating risks. Proactive Risk Management In today's volatile and uncertain businessenvironment, risk management is paramount.
The premier global provider of marketintelligence, IDC, announced Engage3’s position as a “Leader” in its recently published IDC Marketscape: Worldwide Retail Price Optimization Solutions 2021-2022 Vendor Assessment. Engage3 is one of only two vendors to be featured by both IDC and Retail Today.
So, let us look at some of the consumer and market research predictions hoping they will put you in a winning position. In-House Market Research. Faced with the heavy demands of the current businessenvironment, brands have had to weigh between hiring external marketing agencies and bringing the process in-house.
The difficulty of dealing with unexpected or unpredictable circumstances is undeniable, but the challenge has also been due to other factors such as weak communication links, poor observation and interpretation of the landscape, and increasing vulnerability of the modern businessenvironment.
This means your decision making is also quicker, which might be the difference between success and failure in the fast-paced modern businessenvironment. In the former, you just need to gather the necessary reports and look through them to find relevant information. Identifying research gaps is easy.
The researcher is more likely to accept results that confirm what they already know about the way markets or consumers are than those that contradict their views. In the modern fast-changing businessenvironment, it’s easy to see why such bias might lead to a colossal failure down the line.
Company tracking: Usually done by strategy or marketing teams, senior executives and individuals who want to keep themselves aware of news related to their businessenvironment, industry and functions. This amounts to ~40% of business content being missed in Google Alerts. A litmus test appeared first on Contify HQ.
Company tracking: Usually done by strategy or marketing teams, senior executives and individuals who want to keep themselves aware of news related to their businessenvironment, industry and functions. This amounts to ~40% of business content being missed in Google Alerts.
A unique strength of media monitoring software over other marketing tools is that it can monitor the goings-on in real time. This is fitting for the modern businessenvironment which is characterized by trends and fads. NetBase Quid ® is the best consumer and marketintelligence platform for modern brands.
However, the increasing complexity and speed of change in today’s businessenvironment is forcing organisations to evolve and adapt to these dynamic conditions. This view benefitted us since the time of Henry Ford and through the remainder of the Industrial Age. Those who will evolve, survive — just like living organisms.
Generative AI: A Paradigm Shift Generative AI has emerged as a game-changer in the business world, multiplying possibilities of scale as it relates to data a na lysis, re sea rch s co pe, and data-infor me d decision making. When it c om es to generative AI in consulting , the demand is twofold.
As the market becomes more complex with evolving consumer values and expectations combined with unforeseeable market movements, automated, real-time monitoring is the closest you can come to understanding your businessenvironment fully. NetBase Quid is great for consumer and marketintelligence gathering.
Best Enterprise Search Engines At a Glance AlphaSense – Best for extracting insights and answers from both high-value internal and external marketintelligence content with the power of artificial intelligence— all on a single platform.
SCIP Insights Harnessing Intelligence: Market and Competitive Intelligence Platforms and Business Success Operating in today's businessenvironment is like navigating a complex maze. This is where market and competitive intelligence (M&CI) platforms come in.
These discussions should cover: The organizations top business objectives Key challenges and operational pain points Opportunities for growth and innovation Analyze the competitive landscape To remain competitive, CIOs must analyze the businessenvironment. the worlds leading tech media, data, and marketing services company.
As technology becomes increasingly central to business strategy, the need for IT to work seamlessly with other departments has never been more critical — yet many IT organizations still operate in isolation, focused on technical minutiae rather than broader business outcomes.
Additionally, CIOs indicate that the lack of alignment between IT and the business is their third biggest challenge within their organization (IDCs CIO Sentiment Survey 2024, n = 395 ). And alignment between IT and the business is still a challenge according to my conversations with CIOs today, and it has been for a long time.
Technology has become a critical enabler of resilience, providing businesses with the tools and insights they need to adapt, thrive, and future-proof their operations. In this blog, we will explore how businesses can harness technology and Intelligence to build resilience and future-proof their strategies.
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