Remove Business Environment Remove Competitive Remove Market Intelligence
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Competitive Intelligence: Hype or Necessity?

mention

Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitive intelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is Competitive Intelligence?

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5 Steps to Starting your Competitive Marketing Intelligence Function

M Brain

Competitive Intelligence (CI) and Market Intelligence (MI) are two of the most powerful tools you can use to stay ahead. Combined into Competitive Market Intelligence (CMI), they give you comprehensive insight into your external business environment.

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5 Steps to Starting your Competitive Marketing Intelligence Function

M Brain

Competitive Intelligence (CI) and Market Intelligence (MI) are two of the most powerful tools you can use to keep a step ahead. Combined into Competitive Market Intelligence (CMI), they give you comprehensive insight into your external business environment.

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The Market Intelligence Maturity Index

Alpha Sense BI

Markets are relentlessly evolving at breakneck speed and generating massive amounts of information every day. Add in volatility brought on by geopolitical tensions and economic uncertainty and you start to portray how challenging it is to conduct market intelligence research today. Enter: the market intelligence maturity index.

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Integrating Market Intelligence into Your Marketing Strategy

SCIP

SCIP Insights Integrating Market Intelligence into Your Marketing Strategy In the modern business landscape, staying ahead of the competition requires more than just a keen understanding of your product or service. This is where market intelligence (MI) comes into play.

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Breaking down silos: Strategies for CIOs to foster cross-functional collaboration

CIO

As technology becomes increasingly central to business strategy, the need for IT to work seamlessly with other departments has never been more critical — yet many IT organizations still operate in isolation, focused on technical minutiae rather than broader business outcomes.

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How to optimize your market intelligence strategy in 6 steps

WideNARROW

As a market intelligence professional, it is essential to keep up with the rapidly changing business environment that your organization operates in and make decisions that are informed by the wealth of data available.