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New CI Magazine article - Big Data Can Boost the Value of CI

SCIP

The massive investment in big data could be much better served by being more oriented to better understanding the external business environment. Help SCIP Shape the Future! What changes are in store over the next 3 years in how companies use market and competitive intelligence? 3 ALL NEW ways to use SCIP.

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Unlocking Competitive Advantage: The Power of Intelligence-Driven Decision-Making in Today's Busines

SCIP

SCIP Insights Unlocking Competitive Advantage: The Power of Intelligence-Driven Decision-Making in Today's Business Landscape In today's fast-paced business scene, quick and informed decisions are key to success. This shift helps businesses tackle uncertainty, grab opportunities, and lead the pack.

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How to Complete a Competitive Audit

Netbasequid

A competitive audit is the part of the competitive intelligence process that seeks to better understand the competition and compare a brand to its peers. Why Companies Must Have Competitive Audits. A study conducted by Crayon and SCIP shows that competition is becoming stiffer across most industries.

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Beyond the Numbers: Unleashing Human Expertise for Smarter Strategies

SCIP

SCIP Insights Beyond the Numbers: Unleashing Human Expertise for Smarter Strategies From market analysis to consumer behavior, the ability to gather and process vast amounts of data has revolutionized decision-making. Emotional Intelligence: One of the greatest strengths of human expertise is emotional intelligence.

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Competitive Intel: A Complete Definition and Guide

Netbasequid

And the fuel for these leaps and strides is competitive intel, which influences business strategy. What is Competitive Intel? It offers intimate knowledge of your market, which is crucial to your longevity as a business, regardless of vertical. As an organized field, competitive intel is relatively new in the U.S.

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Harnessing Intelligence: Market and Competitive Intelligence Platforms and Business Success

SCIP

SCIP Insights Harnessing Intelligence: Market and Competitive Intelligence Platforms and Business Success Operating in today's business environment is like navigating a complex maze. This is where market and competitive intelligence (M&CI) platforms come in.

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Building Resilience Through Technology: The Future-Proofing Strategies Businesses Need

SCIP

SCIP Insights Building Resilience Through Technology: The Future-Proofing Strategies Businesses Need In the present competitive era, staying ahead of the curve isnt just about innovationits about resilience. For example, businesses can use AI to predict market trends, customer preferences, and even competitor actions.