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Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitiveenvironment. What is CompetitiveIntelligence?
Here, we’ll explore how to stand out in your category with our handbook to competitiveintelligence strategies for your business. Specifically, we’ll break down the topic with a focus on: Defining competitiveintelligence. Why competitiveintelligenceresearch is essential for businesses.
SaaS Magazine Prestigious ‘SaaS 1000’ honors Contify, a competitiveintelligence company, for its fast growth. Contify, a pioneer in AI-enabled market and competitiveintelligence solutions has been recognized as one of the world’s fastest-growing SaaS companies in the 2020 SaaS 1000 List.
CompetitiveIntelligence [CI] has gone through an evolution since becoming a corporate function nearly 4 decades ago. Most importantly, the function of competitiveintelligence has grown to become a core component of developing a sound strategic road map for driving business growth and no longer seen as somebody’s “part-time” job.
A competitor analysis report systematically evaluates both your direct and indirect competitors across various dimensions, such as product offerings, market positioning, pricing, and sales tactics. A well-written competitor analysis report is your gateway to using the competitiveintelligence tools most efficiently.
A competitive audit is the part of the competitiveintelligence process that seeks to better understand the competition and compare a brand to its peers. Why Companies Must Have Competitive Audits. A study conducted by Crayon and SCIP shows that competition is becoming stiffer across most industries.
As a marketintelligence professional, it is essential to keep up with the rapidly changing businessenvironment that your organization operates in and make decisions that are informed by the wealth of data available.
However, engaging with experts who have the right expertise and qualifications is critical when conducting primary marketresearch to empower your business decisions. This traditional operating model results in a longer time to critical insights which can hinder decision-making in fast-paced businessenvironments.
A unique strength of media monitoring software over other marketing tools is that it can monitor the goings-on in real time. This is fitting for the modern businessenvironment which is characterized by trends and fads. Your competition. Emerging and developing trends. Startups and SMBs. NetBase Quid®.
They excel in guiding the marketer/researcher on what to improve and where to look for new insight. As the market becomes more complex with evolving consumer values and expectations combined with unforeseeable market movements, automated, real-time monitoring is the closest you can come to understanding your businessenvironment fully.
Houston, we have a marketresearch question. Luckily, there are dozens of marketresearch companies in the area that can help with that. From energy giants in the Energy Corridor to healthcare innovators in the Medical Center, Houston businesses need reliable consumer insights to fuel their decisions.
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