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Oracle updates Fusion Cloud CX with CDP, B2B buying features

CIO

The new updates include an account profile explorer, and features, such as native Oracle Analytics cloud integration, industry onboarding accelerators, and buying group and opportunity scoring. Unity CDP is part of Oracle’s Fusion Cloud Customer Experience (CX) suite.

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8 big IT failures of 2023

CIO

Both United Airlines and Hawaiian Airlines saw service outages in 2023 resulting from wonky software upgrades, and Southwest ended the previous year with a Christmas travel meltdown blamed on outdated systems. Honestly, it’s a wonder the system works at all. Probably the worst IT airline disaster of 2023 came on the government side, however.

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5 Ways to Build a Better Employer Brand

Zoominfo

But in today’s hyper-connected world of social media and review sites, word-of-mouth travels fast. Candidate personas are profiles of potential candidates that include a set of preferred characteristics like work history, skills, goals, employment preferences and much more. Here’s where candidate personas come in.

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US Telecommunications Industry to Maintain Growth Amid Competition-Charged Environment

ArchIntel

Executive Profile: Kevin Cooke, Business Intelligence Manager at Verizon Wireless. Executive Profile: Zack Fields, Senior Manager of Mover Marketing at Cox Communications. He recalls having been hired during a growth period and as a result traveled internationally to manage software, marketing and onsite support for conferences.

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Aerospace and Defense Industry to Face Opportunities, Challenges in 2021

ArchIntel

Deloitte does not expect commercial air travel to return to pre-pandemic levels until at least 2024, likely resulting in lower aircraft and rotorcraft orders and deliveries. Executive Profile: Stefanie Kowitt, Capture Excellence and CI Team Lead at Lockheed Martin. Commercial aerospace is recovering, albeit slowly.

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7 Instagram Customer Care Best Practices to Follow

mention

With 2 billion monthly active users , 90% of whom follow at least 1 business profile in-app, it’s not just for marketing your products. Its bio redirects customers with concerns to the website and the profile also sends them a message through Instagram DM. Over the last few years, Instagram has evolved as a marketing channel.

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What is Consumer Behavior in Marketing?

Netbasequid

For example, if we analyze flavor profiles and look into the behaviors driving sentiment, we find the word “want” standing out prominently above the rest. Let’s say, for example, you’re fleshing out campaign ideas and want to find ways to tie messaging to the upcoming travel season.