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Edward Jones’ CIO Frank LaQuinta plays to win

CIO

Over time I landed on five principles that need to be evident for leading a successful transformation: Leadership, Learning, Communication, Understanding, and Playing to Win. I have a strong conviction that all this work must continually be anchored by an ethos of Leadership, Learning, Communication, Understanding, and Playing to Win.

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5 Ways A Content Brief Template Can Level-up Your Content Marketing & What to Include

mention

Ah, content marketing… Isn’t it a beautiful beast? Whether you love it or hate it, be in no doubt that it’s an essential part of your marketing strategy. Did you know that 77% of companies have a content marketing strategy? Table of Contents: Benefits of a content brief template What forms the base of a content brief template?

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Why CIOs need a two-tier approach to gen AI

CIO

So-called AI tools and AI solutions offer two distinct opportunities for organizations interested in gen AI and may require separate approaches to deployment to succeed, according to a recent MIT Center for Information Systems Research (CISR) briefing, “ Managing the Two Faces of Generative AI.”

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The genAI opportunity: From ‘data to insight’ to ‘context to action’

CIO

Consider a file share full of briefing documents and presentations, the team’s email inboxes, and even the moment in a sales presentation where the prospect seems to perk up. But agility is prized, and wins are celebrated. Give them room to be agile, and document and celebrate both the wins and failures with learning.

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The deflating AI bubble is inevitable — and healthy

CIO

Beware the naysayers Predicting the future is generally a fool’s errand as Nobel Prize winning physicist, Niels Bohr recognized when he stated, “Prediction is very difficult, especially about the future.” And WPP, the global marketing services giant, has integrated Anthropic’s Claude AI service into its internal marketing system, WPP Open.

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Unlock sustainability and efficiency with Dell APEX

CIO

In an industry brief , IT Brand Pulse described how as-a-service models, such as the ones offered by our Dell APEX portfolio of services, can help fast-track the reduction of e-waste and significantly lower costs related to sustainability management, including end-of-life equipment.

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Tinuiti Wins Two 2022 Microsoft Advertising Partner Awards

Tinuiti

Award Tinuiti Wins Two 2022 Microsoft Advertising Partner Awards Mar 21 2023 Tinuiti Takes Home Microsoft Advertising Channel Partner of the Year and Microsoft Advertising Client Partnership of the Year NEW YORK, NY – March 21, 2023 – Tinuiti , the largest independent performance marketing firm in the U.S.,

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