ArchIntel

MARCH 17, 2021

Kevin Johannsen is currently a senior market and competitive intelligence manager at Vizient, based in Dallas, Texas. By his own account, he is an efficient and professional senior market analyst with 23 years of experience in marketing, business development, proposal management and market research.

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Competitive Intelligence Profiling Competitive Intelligence 80

CIO

SEPTEMBER 21, 2023

They can code, write poetry, draw in any art style, create PowerPoint slides and website mockups, write marketing copy and emails, and find new vulnerabilities in software and plot holes in unpublished novels. Normally, he says, these kinds of reports are refreshed every two years, but this market is moving too quickly for that.

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Globalization Technology Technology Security 488

Zoominfo

SEPTEMBER 26, 2018

Recruiting and marketing may be two separate fields—but in today’s digital world, the lines between the two have become increasingly blurred. In fact, 86% of HR professionals agree that recruitment is becoming more like marketing ( source ). The recruiting landscape is now a candidate-driven and highly competitive environment.

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Profiling Briefing Travel Competitive 250

mention

APRIL 29, 2022

In this post, we’ll share expert tips from renowned marketing professionals on crafting social media content that appeals to the masses and drives business for you. In the digital age, our social media profiles have become a venue for us to share our thoughts and feelings. For example, you may be on a list of marketing experts.

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Matrix Profiling Briefing Entertainment 355

Zoominfo

JULY 10, 2018

While this undoubtedly makes for an ideal buying situation, it makes the job of a marketer significantly more difficult. Enter data-driven marketing. What is Data-Driven Marketing? If you’ve worked in marketing over the last few years, you’re likely familiar with the concept of data-driven marketing. Keep reading!

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Marketing Marketing Benchmarking Briefing 153

mention

AUGUST 26, 2022

That makes influencer marketing a valuable tool in your PR arsena in 2022. PR and influencer marketing efforts can go hand in hand in those tough times. That makes it easier to leverage their influence for your PR and subsequent influencer marketing campaigns. Influencer marketing is built firmly on social proof theory.

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Management Marketing Marketing Briefing 162

Zoominfo

MARCH 6, 2017

Email marketing is one of the most effective and efficient forms of marketing. Though not commonly used in logistics, email marketing has the potential to increase engagement and brand awareness amongst shippers, and can help your organization grow. Is it to get new customers? More business from existing customers?

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Marketing Marketing Briefing Profiling 100

ArchIntel

FEBRUARY 24, 2021

While the true impact of automation on jobs is still the subject of much speculation, there is no doubt that the artificial intelligence market in the United States is growing by leaps and bounds. These are some of their profiles. Executive Profile: Deb Miedema, Head of Competitive Intelligence, Technical Adviser at Google.

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mention

SEPTEMBER 20, 2023

the first thing they will do is check out your LinkedIn profile, specifically your “About” section. You can consider your LinkedIn profile to be a landing page. Your About section plays a major role in convincing people to take this action when they land on your profile. You can use it to build your professional identity.

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Profiling Copywrite Briefing Algorithm 173

ArchIntel

MARCH 31, 2021

These are the profiles of some of those executives. Executive Profile: Donnie Rogers, Program Manager at Aurora Flight Sciences. He also develops the technical marketing material used in customer conferences as well as the company’s promotional videos. Donnie Rogers Program Manager Aurora Flight Sciences.

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Competitive Due Diligence Marketing Marketing 104

Zoominfo

APRIL 19, 2023

Ben Salzman, SVP of ZI Labs and GTM Strategy at ZoomInfo, thinks that generative AI is already having a positive effect on go-to-market motions by encouraging sales and marketing leaders to experiment and question conventional wisdom. Yet demands have never been higher, and market conditions remain unpredictable.

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Marketing Marketing Sales Briefing 130

mention

AUGUST 16, 2023

A good copywriter is more than a talented wordsmith but a master marketer who knows how to choose the right words to persuade the reader to take a specific action. Whether you aim to enhance your website, create captivating blog posts, or refine your marketing materials, selecting the right content writer holds utmost importance.

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Copywrite Briefing Loss Gaming 130

Moz

FEBRUARY 9, 2021

You’re a marketing director at a startup. The solution in both of these scenarios is a content brief. However, not all content briefs are created equal. As someone who lives with one foot in content and the other in SEO, I can shed some light on how to make your content briefs both comprehensive and beloved by your content team.

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Briefing Research Retail Startups 60

Zoominfo

SEPTEMBER 12, 2018

Study the prospect’s business website and social media profiles, then, select one or two details to reference in your voicemail. Your initial reason for calling is, of course, to initiate a sale—but these brief messages aren’t the time to sell your product. This step may seem inconsequential, but it has several benefits.

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Sales Briefing Profiling Win 210

Zoominfo

OCTOBER 22, 2018

The social media landscape is constantly in a state of change—and although it can be difficult to keep up at times, modern marketers must make an effort to do so. 81% of the US population has at least one social media profile. Today we take a look at ephemeral content and the impact it’s had on B2B content marketing and social media.

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Briefing Advantage Advantage Profiling 180

Netbasequid

FEBRUARY 16, 2022

From sun-up to sundown, consumers face an onslaught of marketing messages. Odds are, you’d rather go with option two and score more consistent marketing wins. To that end, we’ll explore what consumer behavior means to marketing with a focus on: What is consumer behavior? What is Consumer Behavior in Marketing?

Marketing 98

Marketing Marketing Travel Commerce 98

Aqute Intelligence

MAY 6, 2024

Staying ahead in a competitive market requires a deep understanding of your rivals. A competitor analysis report systematically evaluates both your direct and indirect competitors across various dimensions, such as product offerings, market positioning, pricing, and sales tactics.

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Competitor Analysis Analysis Matrix Competitive Landscape 147

ArchIntel

JANUARY 20, 2021

The energy market is the country’s third biggest industry today. In such a dynamic competitive backdrop, energy producers must struggle fiercely to maintain and expand their market share. Here are the profiles of some of them. Executive Profile: May-Yee Ng, General Manager of Competitive Intelligence at Chevron.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

MARCH 17, 2021

These are the profiles of some of them. Executive Profile: Arnold DuBell, Associate Competitive and Strategic Intelligence Director at Novartis. Prior to working at Novartis, he spent 12 years at Kantar Health , a life sciences company headquartered in New York, according to his LinkedIn profile.

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Pharmaceutical Competitive Competitive Intelligence Profiling 104

mention

JULY 19, 2023

Across the board, marketing and customer experience trends today reveal that customers prefer highly personalized services, including product recommendations and direct access to customer support. WhatsApp has become ever more important for businesses, addressing both marketing and communications needs.

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Business Profiling Sales Hospitals 130

ArchIntel

APRIL 28, 2021

education market is expected to be growing at a compound annual growth rate of 4.7 Put in context, the global education market’s worth is estimated at some $4.5 Jessica Williams Marketing Director Kimono. Executive Profile: Jessica Williams, Director of Marketing and Strategy at Kimono. ArchIntel™ -.

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Education Learning Profiling Competitive Intelligence 104

ArchIntel

JANUARY 13, 2021

Executive Profile: Stefanie Kowitt, Capture Excellence and CI Team Lead at Lockheed Martin. Kowitt is a 20-year industry veteran whose career is focused on providing market research , competitive intelligence , data analysis , strategic planning and program management for companies that work on Department of Defense programs.

Competitive Intelligence 104

Competitive Intelligence Pharmaceutical Profiling Briefing 104

ArchIntel

APRIL 7, 2021

Here are the profiles of some of them. Executive Profile: Trista Ristvedt, Senior Competitive Analysis Program Manager at Tennessee Valley Authority. She assumed the position in July 2020 after working as a senior analyst for six months, her LinkedIn profile states. Trista Ristvedt Senior Program Manager TVA.

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Competitive Intelligence Profiling Briefing Competitive 104

ArchIntel

JUNE 9, 2021

Studies indicate that during the five-year period between 2016 to 2021, the size of the industry has been steady, owing to the almost complete market penetration locally. The grip telcos have over their market is demonstrated by the 134.46 Executive Profile: Kevin Cooke, Business Intelligence Manager at Verizon Wireless.

Competitive 104

Competitive Competitive Intelligence Biotech Profiling 104

CXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

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Marketing Marketing Copywrite Sales 124

ArchIntel

FEBRUARY 2, 2022

The United States’ cybersecurity market will generate annual revenues of around $58 billion in 2022, a report by Statista forecasted. cybersecurity market could be posting as much as $76 billion, the study further said. cybersecurity market could be posting as much as $76 billion, the study further said.

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Profiling Competitive Intelligence Startups Sales Enablement 104

ArchIntel

APRIL 14, 2021

These are the profiles of some of those executives. Christine Calderon Marketing Manager UPS. Executive Profile: Christine Calderon, Marketing Manager at UPS. Christine Calderon is currently a marketing manager at UPS, based in the Atlanta Metropolitan Area. Calderon earned her bachelor’s degree in U.S.

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Competitive Profiling Pharmaceutical Globalization 104

ArchIntel

JANUARY 27, 2021

America ships goods not only to its over 330 million-strong internal market but also to the rest of the world. Here are the profiles of some of those executives. Executive Profile: Jay Devassy, Director of Global Strategy and Insights at Dematic. As of 2018, business logistics costs in the U.S. grew to $1.6

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Competitive Profiling Competitive Intelligence Retail 104

ArchIntel

JANUARY 5, 2022

The market was placed at $417 billion in 2020 and is forecasted to post a compound annual growth rate of 2.37 The same report stated that the country’s A&D market continues to undergo an unprecedented disruption due to the COVID-19 pandemic. Greg Good, Marketing director, BAE Systems. business for the last six years.

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Profiling Competitive Intelligence Travel Finance 104

ArchIntel

MARCH 10, 2021

With no end yet in sight for the worldwide health crisis, the global cybersecurity market is expected to grow at a dizzying pace in 2021 and in the years to come. The United States is the world’s largest cybersecurity market, which was valued at $21.14 These are the profiles of some of them. He also worked for Guavus.

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Competitive Intelligence Profiling Loss Competitive 104

ArchIntel

FEBRUARY 3, 2021

These are the profiles of some of them. Executive Profile: Nancy Shirley, Global Sales Forecasting and Competitive Intelligence Manager at Adient. According to her LinkedIn profile, she led the development of a web-based system designed to track and report competitive data , market trends and sales forecasts.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

NOVEMBER 3, 2021

The outbreak of the virus in 2020 led some downstream markets to experience lower demand, translating into lower demand for engineering services , a report by IBISWorld said. Executive Profile: Bernie Elero, SVP of Business Development and Capture Management at AECOM. Julia Moroney, Marketing Director, French & Parrello Associates.

Copywrite 104

Copywrite Profiling Win Briefing 104

ArchIntel

FEBRUARY 17, 2021

These are the profiles of some of them. Executive Profile: Dave Smith, Vice President of Competitive Intelligence at Martin Marietta. According to his LinkedIn profile, Smith develops systems to facilitate the flow of market knowledge and trends between the business and its corporate stakeholders.

Competitive Intelligence 104

Competitive Intelligence Profiling Market Research Marketing Research 104

SpyFu

OCTOBER 10, 2021

Create In-Depth, Link-Worthy Content Too many businesses and marketers send out backlink requests without having any content that’s worth linking to. Use Influencer Marketing You may already be familiar with influencer marketing. In the link-building space, influencer marketing involves creating ego bait list posts.

Profiling 78

Profiling Advantage Advantage Analysis 78

mention

SEPTEMBER 6, 2023

Over the last few years, Instagram has evolved as a marketing channel. With 2 billion monthly active users , 90% of whom follow at least 1 business profile in-app, it’s not just for marketing your products. You already know that Instagram is among the best platforms to grow your brand. Let’s take a look at JetBlue.

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Airline Briefing Profiling Travel 130

ArchIntel

JUNE 16, 2021

Executive Profile: David Missal, Senior Business Development and Strategy Manager at Ball Aerospace. He spent six months at AimLock as global director of business development, sales and marketing before joining Ball, according to Missal’s profile posted on LinkedIn. Andrew Martin, CFM senior marketing manager, GE Aviation.

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Airline Restaurants Profiling Competitive Intelligence 104

ArchIntel

APRIL 21, 2021

While the United States manufacturing sector took a hit from COVID-19-spawned disruptions, it is important to note that the industry churns out the goods needed to sustain the needs and wants of the world’s largest consumer market. Anupama Pokharna Senior Market, CI Manager Western Digital. As of 2019, there were some 12.8

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Competitive Intelligence Profiling Competitive Pharmaceutical 104