This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Bill is Head of Market Intelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.
Artificial intelligence has changed marketing in extraordinary ways, which is why the market for AI in the marketing profession is booming. Marketing companies spent over $35 billion on AI in marketingresearch alone last year, but they are likely to spend as much on AI-driven SEO. What is SEO?
Bets are already being made on LLMs to revolutionize customer experience , marketing , research and development , and more. A meeting we called the Operations and Intelligence (O&I) brief. Virtually anyone can tap into their ability to instantly analyze information and respond intelligently in plain language.
Compelling Cybersecurity Needs Meet PwC’s Capabilities A July 1, 2024, briefing by PwC’s EMEA Financial Services (FS) team provided TBR with a closer look at PwC’s largest industry practice by revenue and the ways the firm has blended industry expertise with cybersecurity managed services experience and credibility.
While the true impact of automation on jobs is still the subject of much speculation, there is no doubt that the artificial intelligence market in the United States is growing by leaps and bounds. She also holds a master’s degree in professional communications and marketing from Clark University. ArchIntel™ -. reached some $6.45
Kevin Johannsen is currently a senior market and competitive intelligence manager at Vizient, based in Dallas, Texas. By his own account, he is an efficient and professional senior market analyst with 23 years of experience in marketing, business development, proposal management and marketresearch. ArchIntel™ -.
The eLearning market in the United States is expected to grow by $21.64 billion between 2020 to 2024, according to a study by marketresearch firm Technavio. It also forecasted that the massive open online course market could be worth $25.33 Autumn Taylor Chief Marketing Officer Teaching Strategies. ArchIntel™ -.
He also develops the technical marketing material used in customer conferences as well as the company’s promotional videos. He describes himself as a “high energy, results-oriented sales and marketing professional ” with over 30 years of industry experience. Betsy Van Hees Head of Market Analysis The Aerospace Corporation.
Conducting a market analysis may sound like an uphill task, and it can be, but the process is too important to be ignored. So, we have created a market analysis template to guide you through the process and make it easier to perform regularly. What is a Market Analysis? And regular market analysis offers many benefits: 1.
He led the publishing of an internationally distributed multi-client marketingresearch report for almost four years. At Planet Biotechnology, he supervised a group of research associates and designed DNA constructs for research and production efforts. Kevin Johannsen Senior Market, CI Manager Vizient.
My guest today is Naomi Henderson, CEO/Co-Founder of RIVA MarketResearch and Training Institute. RIVA, founded in 1981, as a qualitative marketresearch services company. Prior to starting RIVA, she spent the previous 17 years working for some of the companies known as beltway bandits and opinion research corporation.
Kowitt is a 20-year industry veteran whose career is focused on providing marketresearch , competitive intelligence , data analysis , strategic planning and program management for companies that work on Department of Defense programs. Executive Profile: Amber Thiessen, Senior Manager for Marketing Strategy at Boeing.
In the role, Ristvedt, who has experience in the renewables development, regulated utility and deregulated market spaces, is responsible for overseeing benchmarking and enterprise performance activities. Ristvedt began working at ISO New England in 2016 as an analyst within the organization’s market and resource administration.
Staying ahead in a competitive market requires a deep understanding of your rivals. A well-researched and informative competitor analysis report is the key to uncovering detailed insights into your competitors' operations, helping you strategize effectively. For instance, let's say you're bringing a new fitness app.
As each company makes a dash to develop a better cure, their competitive intelligence professionals are seen to be just as busy divining insights that will put clarity in an uncertain market. Before moving over to her present employer, Hansen-Jain held a long series of marketresearch and insights-related positions at Novartis.
Susan Addis Sr MarketResearch Mngr AT&T. Executive Profile: Susan Addis, Senior MarketResearch and Analysis Manager at AT&T. Susan Addis serves as the senior marketresearch and analysis manager at telecommunications company AT&T. Addis earned her college degree in 1988. Her MBA from the J.
According to his LinkedIn profile, Smith develops systems to facilitate the flow of market knowledge and trends between the business and its corporate stakeholders. Before being promoted to VP, Smith spent 30 years as Martin Marietta’s director of marketresearch and analysis. Smith also focused on strategic planning.
Angelique Sabin Marketing Strategy Head T-Mobile. Executive Profile: Angelique Sabin, Integrated Marketing Strategy and Planning Director at T-Mobile. Angelique Sabin serves as the director of integrated marketing strategy at mobile telecommunications company T-Mobile. Brittney Marchiando Lead MarketResearch Mngr AT & T.
Staying on top of these shifts and entertainment trends throughout 2022 using marketresearch will be critical when attempting to keep pace with consumer mindset shifts. We’ll take a brief look here at the world of sports and entertainment with a focus on: Comparing today’s conversation versus the historical narrative.
Sales is, well, sales: bringing your product to your target market. Business development can concern anything your company does to expand its market reach. A more sophisticated program of business development will involve finding new market segments for your business to appeal to. What is Sales?
Studies indicate that during the five-year period between 2016 to 2021, the size of the industry has been steady, owing to the almost complete market penetration locally. The grip telcos have over their market is demonstrated by the 134.46 Executive Profile: Zack Fields, Senior Manager of Mover Marketing at Cox Communications.
Sales is, well, sales: bringing your product to individuals in your predetermined target market segment. Business development can concern anything your company does to expand its market reach. The importance of sales is self-evident, but business development is also vital to any sales organization, particularly in a struggling market.
America ships goods not only to its over 330 million-strong internal market but also to the rest of the world. The role puts Devassy in charge of executing Dematic’s organic growth strategy, which includes strategic planning processes like go-to-market plans, portfolio analysis and capital allocation. grew to $1.6
According to her LinkedIn profile, she led the development of a web-based system designed to track and report competitive data , market trends and sales forecasts. Her career is also focused on marketing , team-building and market analysis. Shirley has been with Adient for almost 29 years, having joined the firm in 1992.
A competitive audit can help companies establish marketing benchmarks by discovering what others in their industry are doing and the results they get from it. Benchmarks help businesses set SMART marketing goals and predict their own performance. To fill market gaps. Market gaps are problems waiting to be solved.
The United States’ cybersecurity market will generate annual revenues of around $58 billion in 2022, a report by Statista forecasted. cybersecurity market could be posting as much as $76 billion, the study further said. cybersecurity market could be posting as much as $76 billion, the study further said.
He spent six months at AimLock as global director of business development, sales and marketing before joining Ball, according to Missal’s profile posted on LinkedIn. Andrew Martin, CFM senior marketing manager, GE Aviation. Executive Profile: Andrew Martin, CFM Senior Marketing Manager at GE Aviation. government.
defense market’s aviation segment is seen to experience the greatest growth in the 2020-2025 period owing to the military’s modernization program. Companies in the defense sector are seen going into a war of sorts for market share. Executive Profile: Brandie Chenoweth, Marketing Programs Manager at Kratos Defense.
While the United States manufacturing sector took a hit from COVID-19-spawned disruptions, it is important to note that the industry churns out the goods needed to sustain the needs and wants of the world’s largest consumer market. Anupama Pokharna Senior Market, CI Manager Western Digital. As of 2019, there were some 12.8
Only 39% of consumers say taste is the leading factor when making a food purchase which means packaging, marketing, and ease of use make a big difference in consumer choice. That’s where your marketresearch needs a dose of competitive intelligence to ensure you’re finding what’s working well. Take food products, for example.
Whether you’re trying to win new business, position your company for macroeconomic shifts, or simply beat the market, having a comprehensive strategy for monitoring competitors, trends, and the market is critical to doing your job successfully. The majority of respondents use 3-6 tools for market intelligence research.
That being the case, we’ll explore the importance of data visualization in your consumer and market intelligence, with a focus on: What is data visualization? And we get all that with a brief look. Data analytics tools that excel in data visualization have changed the way marketresearch gets done.
New York, March 29, 2021 (GLOBE NEWSWIRE) — Reportlinker.com announces the release of the report “Life Insurance Providers Global Market Opportunities And Strategies To 2030: COVID-19 Impact and Recovery” – [link]. Description: Where is the largest and fastest growing market for the life insurance providers?
[01:08] Yeah, it’s called Intellicast, and we wouldn’t do it without a marketing team. It’s mostly marketresearch, but we goof off a ton; so, I like to call it half marketresearch news and discussion and then half like morning radio show. If it was just Adam and I, it would never happen.
Thanks so much for being on the Happy MarketResearch podcast. [00:08] When he got introduced to it into marketresearch, he saw that especially within innovation testing, a lot of the work, in innovation foundation evolves around measuring intents so you ask questions, “Are you considering purchasing this product?
Experts have diverged on whether markets will experience a ‘soft’ vs. ‘hard’ landing in 2024, as telling factors such as Treasury yields, interest rates, and inflation figures continue to fluctuate. Decisions of this nature inevitably impact the markets and have a concerted trickle-down effect.
My guest today is Michael Brereton, the Executive in Residence for the Department of Marketing at Michigan State University. Michigan State University (Michigan State, MSU) is a public land-grant research university in East Lansing, Michigan. I’m Jamin, host of the Happy MarketResearch Podcast, which you’re listening to.
Arecent paper and summary brief published by two experts at the Center for Retirement Research at Boston College has sparked a debate about financial advisors being able to steer clients toward guaranteed income annuities in the retirement planning process. – sjm The post Why Do Clients Really Ignore Advice on Annuities?
View a brief overview of What’s New: AnnuitySpecs Whats New. Jamie, along with special guests will offer the best tips, tricks, and insight into utilizing Wink’s services to the fullest to benefit you, in your search for product data, sales data, marketresearch, and all of your competitive intelligence needs.
In 2023, rates underwent an increase four times and remained on course the other three instances of the Federal Open Market Committee (FOMC) meetings. Decisions of this nature inevitably impact the markets and have a concerted trickle-down effect. At their last meeting in July, the Fed kept interest rates steady.
The role of the modern marketer has never been more complex. Don’t forget keeping up with the latest marketing trends. Guides, Reports & Research. The CPG Marketers Guide to a Data-Driven DTC Strategy. As CPG brands shift to DTC, come out on top with The CPG Marketer’s Guide to a Data-Driven DTC Strategy.
Keys To Driving Growth With Deep Consumer Insights Executive Brief. Guide: A Modern Approach to Custom MarketingResearch. Learn about research solutions that will power your approach to content, creative, offers, product development and messaging. Marketer’s Guide: 3 Ways CPG Brands Can Bring Flat Data to Life.
The rapid, viral spread of the consumers’ voices through social media has further amplified the scrutiny of rainbow-washed marketing campaigns and has led companies to hesitate taking initiatives in Pride marketing or allyship altogether.
Let’s get started with a brief report definition. Typically, these reports provide an overview of a particular industry, market, or sector with definitions, key trends, leading companies, and industry size, among others. click to enlarge** The image above is a marketresearch analytics report example for customer demographics.
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content