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Tools and Resources to Boost Market Intelligence Team Value and Efficiency: Part 2

Crayon

Bill is Head of Market Intelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports).

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Factors to Consider When Purchasing Competitive Intelligence Tools and Services: Part 1

Crayon

Bill is Head of Market Intelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports).

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Arrow Electronics Announces Opening for Market Intelligence Analyst

ArchIntel

Arrow Electronics announced that it has an opening for the Market Intelligence Analyst II position. In a help wanted ad on LinkedIn, the Fortune 500 firm said that the job entails taking charge of supplying sales teams and clients alike with actionable intelligence on programs and initiatives of select government agencies.

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Fitzco Uncovers Opportunities with Consumer and Market Intelligence

Netbasequid

It was a very broad brief, and we began looking for anything that people were talking about around mustard that might be interesting. How important has it been to accurately identify trends or shifts with your market and/or target audience with data growing at an exponential rate? One great example of that is French’s Mustard.

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The year’s top 10 enterprise AI trends — so far

CIO

They can code, write poetry, draw in any art style, create PowerPoint slides and website mockups, write marketing copy and emails, and find new vulnerabilities in software and plot holes in unpublished novels. Normally, he says, these kinds of reports are refreshed every two years, but this market is moving too quickly for that.

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3 Ways to Operate a More Data-Driven Marketing Program

Zoominfo

While this undoubtedly makes for an ideal buying situation, it makes the job of a marketer significantly more difficult. Enter data-driven marketing. What is Data-Driven Marketing? If you’ve worked in marketing over the last few years, you’re likely familiar with the concept of data-driven marketing. Keep reading!

Marketing 153
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How to Use Visuals to Enhance the B2B Buyer’s Journey

Zoominfo

To make the buyer’s journey engaging and immersive, B2B marketers must rely on a wide variety of visual content. Therefore, to effectively nurture buyers through the sales funnel and provide them with a rewarding purchase experience, you must tailor your marketing visuals to each stage of the buyer’s journey. Pre-Awareness.