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If they see something new, their first instinct should be to go research and gain a baseline understanding of the topic. . People tend to be great researchers because we grew up in the Google age. The “report”, usually a PowerPoint briefing, is then structured to include information relevant to the purpose and objective. .
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Having a well-optimized Business Profile on Google helps customers quickly find, learn more, and engage with your company. I’ve researched different sources and figured out the most important sections to complete immediately. You can find a brief description under your business name which, unfortunately, you can not control.
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They aren’t actively researching products. Instead, create brief, digestible visuals like short video clips, images and infographics that can be shared on social media and other marketing channels. But, they still have more to learn before they decide to make a purchase. Pre-Awareness. Consideration.
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Then, include a call-to-action for a gated research report or white paper that expands upon the topic covered in the infographic. Many B2B companies have already taken note: Research shows 82% of B2B marketers create videos ( source ). It works like this: First, highlight the most compelling statistics within your infographic.
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In fact, research shows the average sales rep ignores a staggering 50% of all marketing leads ( source ). While the above steps provide a brief overview, there’s plenty more to learn about cleaning your marketing database. To learn all about what ZoomInfo has to offer, contact our sales team today.
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