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Sports and Entertainment Trends Shift, Spike & Set the Stage for 2022

Netbasequid

Staying on top of these shifts and entertainment trends throughout 2022 using market research will be critical when attempting to keep pace with consumer mindset shifts. We’ll take a brief look here at the world of sports and entertainment with a focus on: Comparing today’s conversation versus the historical narrative.

Sports 98
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Proving the Value of PR with Consumer & Market Intelligence

Netbasequid

To help demystify the space well look at proving the value of PR using consumer and market intelligence. Specifically, we’ll take a brief look at the following topics: Proving the value of PR can be challenging. Yes, marketing campaigns do that too, and that’s probably where some of the confusion comes in for most people.

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US Telecommunications Industry to Maintain Growth Amid Competition-Charged Environment

ArchIntel

Studies indicate that during the five-year period between 2016 to 2021, the size of the industry has been steady, owing to the almost complete market penetration locally. The grip telcos have over their market is demonstrated by the 134.46 Executive Profile: Kevin Cooke, Business Intelligence Manager at Verizon Wireless.

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New Advertisers Betting Big on Super Bowl Ads

Netbasequid

Specifically, we’ll take a brief look at these brands that entered into the Super Bowl limelight for the first time – and how they did: Vroom taking the pain out of car buying. Scotts Miracle-Gro’s superstar influencer marketing contest. DraftKings is a sports betting operator and the official daily fantasy partner of the NFL.

Sports 83
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US Manufacturers Regain Bullishness Amid Q1 Rebound in Production Activity

ArchIntel

While the United States manufacturing sector took a hit from COVID-19-spawned disruptions, it is important to note that the industry churns out the goods needed to sustain the needs and wants of the world’s largest consumer market. Anupama Pokharna Senior Market, CI Manager Western Digital. As of 2019, there were some 12.8

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Featured in Retail Touchpoints: A Generational Analysis of Today’s Home Improvement Customers

Resonate

Using the Resonate Ignite consumer intelligence platform, we recently examined home improvement trends through the lens of three key generational segments. Additionally, you’ll find them on ESPN+, so you might want to consider how a home improvement ad fits in during major sporting events. Here’s what our analysis revealed.

Retail 52
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6 generative AI hazards IT leaders should avoid

CIO

Generative AI is typically not suited for contexts where empathy, moral judgment, and deep understanding of human nuances are crucial,” notes Saurabh Daga, associate project manager of disruptive tech at industry intelligence platform GlobalData.

IT 835