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Bill is Head of MarketIntelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports).
Artificial intelligence has changed marketing in extraordinary ways, which is why the market for AI in the marketing profession is booming. Marketing companies spent over $35 billion on AI in marketingresearch alone last year, but they are likely to spend as much on AI-driven SEO. What is SEO?
Virtually anyone can tap into their ability to instantly analyze information and respond intelligently in plain language. Bets are already being made on LLMs to revolutionize customer experience , marketing , research and development , and more. A meeting we called the Operations and Intelligence (O&I) brief.
To take full advantage of this projected resurgence and to meet foreign competitors head on, the sector must leverage the insights provided by its competitive intelligence professionals. Executive Profile: Nancy Shirley, Global Sales Forecasting and Competitive Intelligence Manager at Adient. These are the profiles of some of them.
Here, we’ll examine how product preferences are revealed using competitive intelligence. Messaging must-haves revealed by competitive intelligence. The competitive intelligence you gain from it gives you traction to adjust and hit the sweet spot with your products. Your product’s competitive positioning. Consumer targeting.
Kevin Johannsen is currently a senior market and competitive intelligence manager at Vizient, based in Dallas, Texas. By his own account, he is an efficient and professional senior market analyst with 23 years of experience in marketing, business development, proposal management and marketresearch.
To capture these opportunities, the insights provided by each energy company’s competitive intelligence executive will be of paramount importance. Before joining TVA in February 2020, Ristvedt, whose areas of expertise include data analysis , marketresearch and community outreach , spent four years at ISO New England.
A competitor analysis report systematically evaluates both your direct and indirect competitors across various dimensions, such as product offerings, market positioning, pricing, and sales tactics. A well-written competitor analysis report is your gateway to using the competitive intelligence tools most efficiently.
In light of the opportunities and challenges faced by the A&D industry this year, knowing how competitors intend to adapt is strategically important, making the role of competitive intelligence executives critical. Stefanie Kowitt is the head of Lockheed Martin’s capture excellence and competitive intelligence team.
Each telco is expected to fully mobilize its competitive intelligence executives to help capture this wave of opportunities in 2021 and beyond. Executive Profile: Mellie Chow, Executive Director – Competitive Intelligence and Strategy at Comcast. Susan Addis Sr MarketResearch Mngr AT&T.
It is up to the competitive intelligence professionals in each company to provide the insights to ensure that their firms do not miss out on the projected expansion. Executive Profile: Dave Smith, Vice President of Competitive Intelligence at Martin Marietta. These are the profiles of some of them. Sharon Noyce BI Group Manager Kiewit.
In light of such challenges, telecommunication companies would benefit from the services of competitive intelligence experts. Angelique Sabin Marketing Strategy Head T-Mobile. Executive Profile: Angelique Sabin, Integrated Marketing Strategy and Planning Director at T-Mobile.
It will be up to each telco’s competitive intelligence professional to deliver the insights needed to capture market share. Executive Profile: Kevin Cooke, Business Intelligence Manager at Verizon Wireless. Kevin Cooke is a business intelligence manager at Verizon Wireless, working out of Hopewell, New Jersey.
Companies in the industry must leverage the insights provided by their competitive intelligence executives to help them navigate through emerging opportunities as well as intense competition. If anything, the ongoing COVID-19 pandemic may have served to grow the demand for delivery services. Here are the profiles of some of those executives.
In such an environment, competitive intelligence professionals must work extra hard to deliver desperately-needed insights. Anupama Pokharna Senior Market, CI Manager Western Digital. Executive Profile: Anupama Pokharna, Senior Market and Competitive Intelligence Manager at Western Digital.
It will be up to the industry’s competitive intelligence professionals to provide the insights that will help their companies take off ahead of the others. Earlier in his career, Missal held business development-focused roles at Dell, Oracle, Intelligent Software Solutions and Science Applications International Corp.
The market segments that have been with you the longest may be growing in price sensitivity; you may need to switch to a more buy-ready market segment in order to maintain your cash flows. If so, careful marketresearch will be necessary. State of Conversation Intelligence. Strong Research Skills.
cybersecurity companies are seen to compete fiercely to win the lion’s share of the market. These are some of the industry’s more notable competitive intelligence professionals who will be generating the insights to give their companies an edge. In the face of increasing demand, U.S. ABOUT ARCHINTEL.
Each competitive intelligence professional will have to work hard to provide the insights needed to push their company ahead. Fliegel is an expert in business areas such as strategic planning, competitive intelligence and financial modeling. These are the profiles of some of those executives. ABOUT ARCHINTEL.
That being the case, we’ll explore the importance of data visualization in your consumer and marketintelligence, with a focus on: What is data visualization? The colors tell us that there are sub-themes in the data intelligence conversation. And we get all that with a brief look. And time is money.
The market segments that have been with you the longest may be growing in price sensitivity, which may prompt a switch to a more buy-ready market segment. If so, careful marketresearch will be necessary. What is Sales? Sales converts those qualified leads from your business devs into transactions.
Companies in the defense sector are seen going into a war of sorts for market share. In the face of uncertainty, it will be up to each company’s competitive intelligence professionals to supply the insights that can give their organizations that much-needed edge. These are the profiles of some of them. ABOUT ARCHINTEL.
A competitive audit is the part of the competitive intelligence process that seeks to better understand the competition and compare a brand to its peers. In response to this, many are investing in competitive intelligence, and have been increasing their budgets with no end in sight. Marketresearch.
The eLearning market in the United States is expected to grow by $21.64 billion between 2020 to 2024, according to a study by marketresearch firm Technavio. Executive Profile: Archana Rao, Senior Director of Marketing Strategy and Sales at Cengage. ArchIntel™ -. These are some of the U.S. ABOUT ARCHINTEL.
But as the amount of available information grows exponentially, it becomes increasingly complicated to conduct competitive and marketintelligence. The majority of respondents use 3-6 tools for marketintelligenceresearch. A Brief Overview of Monitoring on AlphaSense .
A market analysis provides enough data to harmonize these techniques and make informed predictions about the market. Market analysis can be expensive if you don’t have the skill to conduct it in-house. A breakdown of the internal factors of success in the market. Market size. Challenges 1. Other factors.
One of the most impactful factors has been the proliferation of artificial intelligence (AI) and generative AI (genAI) in the asset management space. Examples include analyzing legal briefs, automating repetitive tasks such as healthcare paperwork, and handling customer service.
View a brief overview of What’s New: AnnuitySpecs Whats New. Jamie, along with special guests will offer the best tips, tricks, and insight into utilizing Wink’s services to the fullest to benefit you, in your search for product data, sales data, marketresearch, and all of your competitive intelligence needs.
The proliferation of artificial intelligence (AI) and generative AI (genAI) continues to dominate as an impactful trend in the asset management space. AlphaSense’s marketintelligence platform stands out from the rest with an extensive universe of content layered with AI search technology.
Resonate Intelligence. Guides, Reports & Research. Go beyond flat customer intelligence to learn what really makes your consumers tick. Keys To Driving Growth With Deep Consumer Insights Executive Brief. Guide: A Modern Approach to Custom MarketingResearch. Bank Switcher Executive Brief.
Conversely, professionals who track various companies’ DEI and environmental, social, and governance ( ESG ) efforts must ensure they have a full 360-degree view in their research. Listening to market voices can help businesses identify core areas for improvement, address consumer pain points, and enhance their marketresearch.
Keys To Driving Growth With Deep Consumer Insights Executive Brief. Guide: A Modern Approach to Custom MarketingResearch. Learn about research solutions that will power your approach to content, creative, offers, product development and messaging. Bank Switcher Executive Brief.
AlphaSense is a leading marketintelligence platform designed to help you make deal decisions faster with the right information. In addition to saving you time and helping to streamline workflows with artificial intelligence (AI), AlphaSense provides access to exclusive and premium content from 10,000+ public and private data sources.
Let’s get started with a brief report definition. click to enlarge** The image above is a marketresearch analytics report example for customer demographics. MarketResearch Report **click to enlarge** This list of report types examples would not be complete without a marketresearch report.
Through all this, competitive intelligence professionals will surely be pushed hard to generate much-needed insights. Executive Profile: Arnold DuBell, Associate Competitive and Strategic Intelligence Director at Novartis. Executive Profile: Ryan Tohill, Associate Director of Global Competitive Intelligence at Janssen Pharmaceutical.
As traditional producers of energy compete against purveyors of clean fuels, the industry’s competitive intelligence professionals can expect themselves to be at the heart of the fray. Her other areas of expertise include business intelligence, statistical modeling and big data, according to her LinkedIn profile. power sector.
While recovery is projected to begin in 2021 , healing of the industry’s two constituent sectors is seen to happen unevenly, according to a Mordor Intelligence study. And it will be up to each company’s competitive intelligence professional to provide the insights needed for informed decision-making.
While the true impact of automation on jobs is still the subject of much speculation, there is no doubt that the artificial intelligencemarket in the United States is growing by leaps and bounds. Executive Profile: Deb Miedema, Head of Competitive Intelligence, Technical Adviser at Google. ArchIntel™ -. reached some $6.45
Click HERE to view the job opening What You’ll Do Leverages internal and external data and member information to support formulation of product strategy and enhance competitive intelligence. Partners with Marketing to define go-to-market and value proposition strategy of the product/feature. FDIC, CFPB, OCC).
Staying on top of these shifts and entertainment trends throughout 2022 using marketresearch will be critical when attempting to keep pace with consumer mindset shifts. We’ll take a brief look here at the world of sports and entertainment with a focus on: Comparing today’s conversation versus the historical narrative.
As each company makes a dash to develop a better cure, their competitive intelligence professionals are seen to be just as busy divining insights that will put clarity in an uncertain market. Before moving over to her present employer, Hansen-Jain held a long series of marketresearch and insights-related positions at Novartis.
These are some of the more notable competitive intelligence professionals in the industry who will chart the way for their companies through uncertain territory. Executive Profile: Matt Krumholz, Senior Competitive Intelligence Manager at Splunk. Executive Profile: Tim Bedard, Senior Director of Product Marketing at ForgeRock.
.” – Expert Transcript | Former VP at JP Morgan Accelerate Time to Insights With AlphaSense To stay ahead of the trends that have the greatest impact on your portfolio in 2025 and beyond, you need a trusted resource that delivers intelligence and insights in real-time.
Intelligence, however, eats both culture and strategy for breakfast, lunch and dinner and asks for more. The myth of “objective” intelligence. Whatever the culture, whichever is the strategy, effective intelligence delivers insight under both. In my perspective, smart intelligence professionals are chameleons.
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