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Bill is Head of MarketIntelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports).
Bill is Head of MarketIntelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports).
Arrow Electronics announced that it has an opening for the MarketIntelligence Analyst II position. In a help wanted ad on LinkedIn, the Fortune 500 firm said that the job entails taking charge of supplying sales teams and clients alike with actionable intelligence on programs and initiatives of select government agencies.
It was a very broad brief, and we began looking for anything that people were talking about around mustard that might be interesting. The post Fitzco Uncovers Opportunities with Consumer and MarketIntelligence appeared first on NetBase Quid. Or how are they use the brand in a way that’s unknown to the company.
Regulating AI At a recent gathering in Washington of AI leaders briefing regulators about AI, most have come out in favor of some kind of regulation of the industry. Artificial Intelligence, Machine Learning In Europe, the AI Act is on its way. In a recent report, he estimated that gen AI software revenues will grow from $3.7
In such a dynamic competitive backdrop, energy producers must struggle fiercely to maintain and expand their market share. Companies must rely on their competitive intelligence executives to light the way forward. Executive Profile: May-Yee Ng, General Manager of Competitive Intelligence at Chevron.
Laurie Young , director of Competitive Intelligence with Lone Star Analysis , recently spoke with ArchIntel regarding how competitive intelligence has changed with the emergence of new technologies, how to manage customers’ needs and strategies, as well as building partnerships and customer relationships in the marketplace.
To take full advantage of this projected resurgence and to meet foreign competitors head on, the sector must leverage the insights provided by its competitive intelligence professionals. Executive Profile: Nancy Shirley, Global Sales Forecasting and Competitive Intelligence Manager at Adient. These are the profiles of some of them.
Instead, create brief, digestible visuals like short video clips, images and infographics that can be shared on social media and other marketing channels. Example: A marketing executive at a healthcare startup encounters an infographic about marketintelligence on Twitter. Consideration.
As a sales rep, you might find yourself needing to convey all of the aforementioned points in a brief email or voicemail—not once or twice, but up to 14 times if you even want to get your foot in the door ( source ). ZoomInfo’s marketintelligence solutions can make your job easier. Now, here’s the challenge.
Kevin Johannsen is currently a senior market and competitive intelligence manager at Vizient, based in Dallas, Texas. By his own account, he is an efficient and professional senior market analyst with 23 years of experience in marketing, business development, proposal management and market research. ArchIntel™ -.
Each solution is delivered through Tinuiti’s performance planning framework, GAMMA, and is enabled by a proprietary suite of marketingintelligence and media activation technology – Mobius.
Each solution is delivered through Tinuiti’s performance planning framework, GAMMA, and is enabled by a proprietary suite of marketingintelligence and media activation technology – Mobius.
Each solution is delivered through Tinuiti’s performance planning framework, GAMMA, and is enabled by a proprietary suite of marketingintelligence and media activation technology – Mobius.
Each solution is delivered through Tinuiti’s performance planning framework, GAMMA, and is enabled by a proprietary suite of marketingintelligence and media activation technology – Mobius.
To capture these opportunities, the insights provided by each energy company’s competitive intelligence executive will be of paramount importance. She quickly rose up the management ladder, finding herself in the senior manager’s position before her brief foray into the credit card industry in 2017.
Each solution is delivered through Tinuiti’s performance planning framework, GAMMA, and is enabled by a proprietary suite of marketingintelligence and media activation technology – Mobius. For more information visit [link].
Each solution is delivered through Tinuiti’s performance planning framework, GAMMA, and is enabled by a proprietary suite of marketingintelligence and media activation technology – Mobius. For more information visit [link].
It will be up to the competitive intelligence professionals of each learning institution to help turn disruption into opportunities. Executive Profile: Kathy Brant, MarketIntelligence and Product Marketing Senior Director at NWEA. These are the profiles of some of them. Kathy Brant Senior Director NWEA.
To navigate the constantly evolving business landscape, computer hardware manufacturers must leverage their competitive intelligence professionals to provide the insights needed to give their companies an advantage. Dolly Goulart, Marketintelligence head, Qualcomm Technologies. Mark Schroeder, Manager, Western Digital.
A competitor analysis report systematically evaluates both your direct and indirect competitors across various dimensions, such as product offerings, market positioning, pricing, and sales tactics. A well-written competitor analysis report is your gateway to using the competitive intelligence tools most efficiently.
In a marketplace that has suddenly been made more fertile by crisis, it will be up to each cybersecurity company’s competitive intelligence professionals to generate the insights needed to give them the distinct advantage. Executive Profile: Dorothy Moore, Competitive and MarketIntelligence Director, Venafi.
What is Data-Driven Marketing? If you’ve worked in marketing over the last few years, you’re likely familiar with the concept of data-driven marketing. But, just in case, we’ll give you a brief refresher. Instead, we recommend partnering with a marketintelligence solution to do the heavy lifting.
It is up to the competitive intelligence professionals in each company to provide the insights to ensure that their firms do not miss out on the projected expansion. Executive Profile: Dave Smith, Vice President of Competitive Intelligence at Martin Marietta. These are the profiles of some of them. Sharon Noyce BI Group Manager Kiewit.
Optimism runs high for the construction sector but the risks driven by uncertainties in the market cannot be discounted. It will be up to the industry’s competitive intelligence professionals to find opportunities amid the chaos generated largely by the health crisis. Deepak Sivanandan Market Intel Director Flowserve Corporation.
In light of such challenges, telecommunication companies would benefit from the services of competitive intelligence experts. Angelique Sabin Marketing Strategy Head T-Mobile. Executive Profile: Angelique Sabin, Integrated Marketing Strategy and Planning Director at T-Mobile. Bob Pinter Manager Charter Communications.
In such an environment, competitive intelligence professionals must work extra hard to deliver desperately-needed insights. Anupama Pokharna Senior Market, CI Manager Western Digital. Executive Profile: Anupama Pokharna, Senior Market and Competitive Intelligence Manager at Western Digital.
To make sure you are consistently publishing content that grabs and holds attention, you need a long-term content calendar based on a data-driven strategy developed from the most up-to-date data and insights from competitive marketingintelligence platforms like Similarweb. Content brief. Yes, you’ll start writing soon.
Specifically, we’ll take a brief look at these brands that entered into the Super Bowl limelight for the first time – and how they did: Vroom taking the pain out of car buying. Scotts Miracle-Gro’s superstar influencer marketing contest. It’s no secret that the pandemic has spawned or kick-started a slew of emerging trends.
That being the case, we’ll explore the importance of data visualization in your consumer and marketintelligence, with a focus on: What is data visualization? The colors tell us that there are sub-themes in the data intelligence conversation. And we get all that with a brief look. And time is money.
Each telco is expected to fully mobilize its competitive intelligence executives to help capture this wave of opportunities in 2021 and beyond. Executive Profile: Mellie Chow, Executive Director – Competitive Intelligence and Strategy at Comcast. Executive Profile: Stephanie Pye, Business Intelligence Manager at Verizon.
It will be up to the industry’s competitive intelligence professionals to provide the insights that will help their companies take off ahead of the others. Earlier in his career, Missal held business development-focused roles at Dell, Oracle, Intelligent Software Solutions and Science Applications International Corp.
Investments in the United States artificial intelligence industry have risen substantially over the last half-decade. The industry’s competitive intelligence professionals will be harnessed to deliver the insights needed to give their companies a much-needed advantage. ArchIntel™ -. Laurent joined Domino Data Lab in May 2020.
This has a positive impact on both your content marketing and SEO. . Step 3 – Brief and outline. Use your research conclusions to determine the requirements that go into the content brief. Start with a final spell check and make sure the page corresponds to the original brief. Sure everything is spotless?
The United States’ artificial intelligencemarket is forecasted to reach $28.9 Other noteworthy competitors are Japan and Canada, whose AI markets are forecasted to grow at 28.8 ’ AI industry must harness the insights provided by its competitive intelligence professionals to stay ahead of the game.
But as the amount of available information grows exponentially, it becomes increasingly complicated to conduct competitive and marketintelligence. The majority of respondents use 3-6 tools for marketintelligence research. A Brief Overview of Monitoring on AlphaSense .
Whether it’s scouring the Q&A of peers to prep for an earnings call, quickly understanding market-moving events for a competitive briefing, or just keeping a pulse on non-core companies that impact investment portfolios, earnings call transcripts are a key component to so many of our customers’ day-to-day tasks.
A competitive audit is the part of the competitive intelligence process that seeks to better understand the competition and compare a brand to its peers. In response to this, many are investing in competitive intelligence, and have been increasing their budgets with no end in sight. Review marketing strategy.
Businesses using AI-based data collection tools enjoy the benefits of having real-time intelligence delivered and shared across the organization, where it can be applied immediately. The market analysis template may vary depending on the purpose of your study – in some cases, your market analysis may be done on multiple templates.
How big their company is in terms of staff, budget, and resources (You can use LinkedIn and Crunchbase to have a brief look at the size of their business). What other monetization and marketing strategies competitors are using. If their articles are qualitative or you can easily write something that’s much better.
To keep up with the speed of the shifting market, asset managers rely on consolidated marketintelligence to power 360 degree insights on how their portfolio is performing, in order to inform better investment decisions and pivot strategically.
Leveraging this proprietary intelligence is crucial for meaningful outcomes, and for remaining competitive in the marketplace. For investment firms, proprietary intelligence can include investment theses, pitch decks, memos, meeting notes, and research findings.
One of the most impactful factors has been the proliferation of artificial intelligence (AI) and generative AI (genAI) in the asset management space. Examples include analyzing legal briefs, automating repetitive tasks such as healthcare paperwork, and handling customer service.
AlphaSense is a leading marketintelligence platform designed to help you make deal decisions faster with the right information. In addition to saving you time and helping to streamline workflows with artificial intelligence (AI), AlphaSense provides access to exclusive and premium content from 10,000+ public and private data sources.
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