Fuld

SEPTEMBER 5, 2023

Now, imagine you’re an executive relying on Battle Cards full of generic, off-the-shelf information to guide your sales team. But the magic starts to happen when we bring together these data streams into a set of detailed profiles on your competitors in a Briefing Book. The result?

Business 52

Business Primary Research Briefing Gaming 52

Fuld

SEPTEMBER 5, 2023

Now, imagine you’re an executive relying on Battle Cards full of generic, off-the-shelf information to guide your sales team. But the magic starts to happen when we bring together these data streams into a set of detailed profiles on your competitors in a Briefing Book. The result?

Business 52

Business Primary Research Briefing Gaming 52

Happy Market

AUGUST 18, 2022

It’s more about the reality is we have to categorize in order to process any information. And traditional demographics, now they think by just putting an attitudinal question in or here or there or a frequency question, they’re getting information about people. They’re not just a one and done in a research brief.

Research 52

Research IT Marketing Research Market Research 52