This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Regulating AI At a recent gathering in Washington of AI leaders briefing regulators about AI, most have come out in favor of some kind of regulation of the industry. One of the best immediate use cases is summarizing documents and extracting information from material, he says. In Europe, the AI Act is on its way.
And we used that information to inform them. It was a very broad brief, and we began looking for anything that people were talking about around mustard that might be interesting. The post Fitzco Uncovers Opportunities with Consumer and MarketIntelligence appeared first on NetBase Quid.
And, visuals can help prospects retain information quicker and more consistently. When people hear information, they’re likely to remember only 10% of it three days later—but if an image is paired with that same information, people retain 65% of it three days later ( source ). Consideration.
As a sales rep, you might find yourself needing to convey all of the aforementioned points in a brief email or voicemail—not once or twice, but up to 14 times if you even want to get your foot in the door ( source ). ZoomInfo’s marketintelligence solutions can make your job easier. Now, here’s the challenge.
Each solution is delivered through Tinuiti’s performance planning framework, GAMMA, and is enabled by a proprietary suite of marketingintelligence and media activation technology – Mobius.
Each solution is delivered through Tinuiti’s performance planning framework, GAMMA, and is enabled by a proprietary suite of marketingintelligence and media activation technology – Mobius.
Each solution is delivered through Tinuiti’s performance planning framework, GAMMA, and is enabled by a proprietary suite of marketingintelligence and media activation technology – Mobius.
Each solution is delivered through Tinuiti’s performance planning framework, GAMMA, and is enabled by a proprietary suite of marketingintelligence and media activation technology – Mobius.
Each solution is delivered through Tinuiti’s performance planning framework, GAMMA, and is enabled by a proprietary suite of marketingintelligence and media activation technology – Mobius. For more information visit [link].
Each solution is delivered through Tinuiti’s performance planning framework, GAMMA, and is enabled by a proprietary suite of marketingintelligence and media activation technology – Mobius. For more information visit [link].
What is Data-Driven Marketing? If you’ve worked in marketing over the last few years, you’re likely familiar with the concept of data-driven marketing. But, just in case, we’ll give you a brief refresher. Instead, we recommend partnering with a marketintelligence solution to do the heavy lifting.
Plus, it attracts more customers from Google and other search engines, looking for information or services. This impacts the kind of information you’ll provide and its depth. . Content brief. The content brief summarizes the above decisions as instructions for the content creation process. Types of content.
Energy Information, it was disclosed that energy consumption in the U.S. She quickly rose up the management ladder, finding herself in the senior manager’s position before her brief foray into the credit card industry in 2017. Executive Profile: Derek Mauzy, MarketIntelligence Director at Reliant.
Blake Reuter Market Intel Manager GE Capital Americas. Executive Profile: Blaker Reuter, MarketIntelligence and Strategic Planning Manager at GE Capital. Blake Reuter is the manager of General Electric Capital Americas’ marketintelligence and strategic planning.
Content marketing is a strategy based on creating and distributing relevant, helpful, and educational content to a specifically-defined audience. The idea is to attract, engage, and retain that audience by providing a consistent flow of valuable information. Also, create pages that primarily aim to educate and inform the reader.
Staying ahead in a competitive market requires a deep understanding of your rivals. A well-researched and informative competitor analysis report is the key to uncovering detailed insights into your competitors' operations, helping you strategize effectively. The information also indicates experience level and potential stability.
Dolly Goulart, Marketintelligence head, Qualcomm Technologies. Executive Profile: Dolly Goulart, Head of Corporate MarketIntelligence at Qualcomm Technologies. Dolly Goulart is the senior director of corporate marketintelligence at Qualcomm Technologies.
The research and analysis he has done have helped top management make informed business decisions, he added. During this relatively brief period, he has led the gathering, analysis and packaging of essential business intelligence using various research methods for the benefit of the company.
Executive Profile: Kathy Brant, MarketIntelligence and Product Marketing Senior Director at NWEA. Kathy Brant is the senior director of marketintelligence and product marketing at NWEA , a company that delivers K-12 assessment solutions to more than 9,000 schools in about 145 countries.
He also led win-loss analysis efforts to inform senior leaders of the company’s performance against competitors. Ruacan is also a veteran of Sun Microsystems , where she served in managerial roles, including product marketing line head. Sun Microsystems provides computer components, software and information technology services.
Katzman has been at his current post, which also covers competitive and industry intelligence, for almost eight years. He sums up his role as researching, collecting, analyzing and synthesizing information on global strategic intelligence for the consumption of FCA’s top management.
But as the amount of available information grows exponentially, it becomes increasingly complicated to conduct competitive and marketintelligence. As a result, most of your time and effort is spent on an endless cycle of information-gathering, rather than analyzing and taking action on valuable insights. .
She spent two years at KLA as marketintelligence manager. and artificial intelligence on a quarterly basis. Pokharna also tracked the logic and foundry market, as well as the performance of KLA’s competitors, according to her LinkedIn profile. Allen first joined Caterpillar in 2004 as a technical information specialist.
By her own account, she has a track record of using marketintelligence while developing personal relationships “to strategically target companies and opportunities to advance business objectives.”. Deepak Sivanandan Market Intel Director Flowserve Corporation. Earlier in his career, Sifuentes spent five years in the U.S.
Generative AI is changing the way people generate new ideas, collect information, and go about their day-to-day lives. Summaries access the key information from a call in concise, bulleted format — without the fluff — and cite their sources. Verifiable information.
That being the case, we’ll explore the importance of data visualization in your consumer and marketintelligence, with a focus on: What is data visualization? Using visualized information increases problem-solving efficiency by 19%. Data visualization ties data to imagery to tell the story of the information held within.
Young also discussed how she measures success and drafts effective competitive intelligence reports. . The purpose of competitive intelligence is to provide a view of the competitive field, to understand the tools, bidding behavior and resources. “My background is in the Intelligence Community. Communication is critical.
She began her employment with the engineering and technological solutions company as a market specialist, gradually rising up the corporate ladder to her current position. Before her time with Siemens, Koneva was an independent marketintelligence consultant for Denali Intelligence.
Executive Profile: Bob Pinter, Manager of Regional Marketing & MarketIntelligence at Charter Communications. Bob Pinter has been serving as the manager of regional marketing and marketintelligence at Charter Communications since February 2013.
A competitive audit shows them what other brands are like and from the information, they can design a strategy on how to compete by differentiating themselves. The Companies dataset helps you to: Analyze business descriptions or funding events to find market links or areas for growth. Review marketing strategy. Content analysis.
As business intelligence and analytics director, Drea is responsible for planning processes involving marketintelligence, decision modeling and predictive analytics, which the company uses to improve forecast accuracy, sales and operations planning and value creation, according to his profile posted on LinkedIn.
Jason Land joined Charter Communications , also known as Spectrum, in June 2018 as its director of competitive intelligence. Pye counts among her professional specialties competitive analysis, business intelligence, market research and analysis, and strategy development.
Laurent worked at Fujitsu from 1998 to 2011, holding positions such as manager of product marketing and head of media relations and marketintelligence. He served as senior marketing communications manager for four years before moving to Alteryx. Victoria Chernova Product Marketing Director at Gong.
He also offered his marketing expertise to computer software company Winshuttle for a little over five years. Marketing analytics specialists study data to determine if marketing campaigns affect consumer behavior, preferences, people’s tendency to shift brands and other related factors.
So when someone searches for them, they tend to be well-informed on a topic and ready to make a purchase. Keyword difficulty: High-difficulty keywords are virtually impossible to rank on search engines , especially if you’ve barely launched your affiliate marketing blog. These low-volume keywords are also very specific.
So, we have created a market analysis template to guide you through the process and make it easier to perform regularly. What is a Market Analysis? A market analysis is a comprehensive study of market conditions to inform the creation of sound business strategies. Challenges 1. Other factors.
To keep up with the speed of the shifting market, asset managers rely on consolidated marketintelligence to power 360 degree insights on how their portfolio is performing, in order to inform better investment decisions and pivot strategically.
The advent of generative AI (genAI) has transformed the way firms think about bridging this information gap within their enterprise. Implementing the right search and discovery tools ensures valuable information is brought to light, drives actionable insights, and ultimately informs smart investment decisions.
Examples include analyzing legal briefs, automating repetitive tasks such as healthcare paperwork, and handling customer service. Market Research : GenAI tools can be used when conducting market research to analyze large volumes of market data, predict market trends, analyze customer preferences, and perform competitor analysis.
Conducting due diligence within the mergers and acquisitions space is the process of independently researching and verifying information on a potential company to ensure that a viable investment is made on behalf of stakeholders. More than ever, investors need the right information and resources to research and validate a potential deal.
Earnings Analysis : Training models on historical earnings reports enables genAI algorithms to produce insights and predictions about future earnings to help drive informed investment decisions and identify potential opportunities.
If they include “how to” or “what is”, for example, your video content should be informative and educational. Finally, by incorporating your keyword in your video’s title and description, not just tags, you can provide searchers with information on what they’re about to see. . You should also think about the nature of your tags.
Our marketintelligence platform is an unparalleled resource layered with AI search technology. AlphaSense’s powerful platform removes the complexity and guesswork of conducting your research and surfacing the best opportunities.
There are typically two parts of this information equation that many brands monitor—one is focused on numbers, and the other on consumer sentiment. As an executive of a leading consumer and marketintelligence company and a member of the LGBTQIA+ community, I find myself uniquely positioned in this conversation.
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content