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But our clients know they can trust our research and use it as the basic for major strategic and tactical decisions. 5: Global team Our network of researchers spans the globe. This enables us to gather data on distant competitors, using researchers who understand the local market and know where to look for meaningful data.
Weber then spent nine years as global competitive intelligence lead. Connolly took on her current role in April 2020 after serving as head of global marketing and industrial automation. In her previous position, Connolly led a global marketing team for Schneider Electric’s $7.3B industrial automation business unit.
On the global front, some 567 AI startups received funding in the first five months of 2020 alone. Deb Miedema currently serves as head of competitive intelligence and technical adviser at Google’s Global Patents Team. Much of these forecasts, however, were made before the world was hit by the COVID-19 pandemic in 2020.
The former senior director of global marketing at Molson Coors emphasizes the need for intentionality in brand campaigns and the importance of testing when running campaigns targeted at specific demographics. You need to understand the total consequence.
The challenge if that’s true for a researcher is how do you structure an ongoing relationship? They’re not just a one and done in a researchbrief. How do you structure that research so that it is an evolution as opposed to more of this P and L or specific Q1 perspective? [00:11:06].
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