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3 Ways to Operate a More Data-Driven Marketing Program

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If you’ve worked in marketing over the last few years, you’re likely familiar with the concept of data-driven marketing. But, just in case, we’ll give you a brief refresher. You can collect this data manually, but we recommend you work with a third-party data analysis tool if you’re not sure where to start.

Marketing 153
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Energy Sector Seen to Regain Momentum After 2020 Slowdown

ArchIntel

Here are the profiles of some of them. Executive Profile: Trista Ristvedt, Senior Competitive Analysis Program Manager at Tennessee Valley Authority. Trista Ristvedt is the senior program manager of competitive analysis at the Tennessee Valley Authority , a federally owned corporation in the U.S.

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The US Education Sector Can Turn Disruption Into Opportunity

ArchIntel

These are the profiles of some of them. Executive Profile: Kathy Brant, Market Intelligence and Product Marketing Senior Director at NWEA. Executive Profile: Patricia Eger, Product Manager, College of Health Sciences at Walden University. Brendan Bannon BI and Data Analysis NYC Education Department.

Education 104
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Aerospace and Defense Industry to Face Opportunities, Challenges in 2021

ArchIntel

Executive Profile: Stefanie Kowitt, Capture Excellence and CI Team Lead at Lockheed Martin. Kowitt is a 20-year industry veteran whose career is focused on providing market research , competitive intelligence , data analysis , strategic planning and program management for companies that work on Department of Defense programs.

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U.S. Pharmaceutical Industry Seen to Focus on COVID-19 Treatments Amid Competitive Environment

ArchIntel

Executive Profile: Margaret Hansen-Jain, Director of Business Insights at Bayer Pharmaceuticals. Executive Profile: Volkan Gunduz, Associate Director of Competitive Intelligence for Global Oncology at Sanofi Genzyme. Executive Profile: Nathan Kanazawa, Associate Director of Global Competitive Intelligence at Jazz Pharmaceuticals.

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Pandemic, Cost-Effectiveness Driving Expansion of US eLearning Market

ArchIntel

Executive Profile: Archana Rao, Senior Director of Marketing Strategy and Sales at Cengage. million subscribers in the first year, Rao’s LinkedIn profile states. According to her LinkedIn profile, Rao began her career as a project management consultant at HSBC Global Technology India , where she served clients from the U.S.,

Marketing 104
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AI Industry Seen to Reap Windfall from COVID-19-Driven Disruptions

ArchIntel

Bob Laurent Senior Director Domino Data Lab. Executive Profile: Bob Laurent, Senior Product Marketing Director at Domino Data Lab. Laurent moved to Domino Data Lab from Boston’s DataRobot, a company that serves artificial intelligence-driven businesses. Executive Profile: Hila Segal, VP Product Marketing at Clari.

Profiling 104